Technologies that would enable a start-up advertising agency to trade online.

1. Agency name: Alice in Salford

2. IDENTIFY TECHNOLOGIES THAT WOULD ENABLE THE AGENCY TO TRADE ONLINE

3. • Dropbox in an initially free service that offers online storage in much the same way that e-mail portals like Hotmail, Gmail and Yahoo! do • Users can upload any files they want, provided they have the space (a subscription provides more space )• The service would allow the fast and convenient transfer of digital files between agency and client• An advantage Dropbox has over an FTP site is that it is very simple to use, even for account executives. • It is an enormously useful service for those who have data they’d like to keep safe, which in this day and age amounts to roughly everyone. • It currently has around 25 million users remotely storing 200 million files daily, which amounts to roughly 1 million uploads every five minutes.

4. HTTP Secure • Hypertext Transfer Protocol Secure (HTTPS) provides encrypted communication and secure identification of a network web server.• HTTPS connections are often used for payment transactions on the World Wide Web and for sensitive transactions in corporate information systems. • HTTPS allows secure ecommerce transactions, such as online banking• Web browsers such as Internet Explorer and Firefox display a padlock icon to indicate that the website is secure, as it also displays https:// in the address bar• When a user connects to a website via HTTPS, the website encrypts the session with a digital certificate. A user can tell if they are connected to a secure website if the website URL begins with https:// instead of http://.

5. • IdeasTap is a creative network and funding body for emerging arts talent.• They area not-for-profit organisation that brings young, creative people together and offers cash funding, opportunities and a portfolio to showcase their work• They would be a valuable resource for Alice in Salford, as creative talent could be sourced quickly and efficiently on a project-by-project basis.