1. Starting Up @ MX
So you really want to start a
startup?
Startups in real life – Ideas – Founders - Product &
Marketing – Environment - Funding

2. Startups in Real Life
Startups are big companies (they
just start out small)

3. Startups in Real Life
“Real entrepreneurship is
boring” – Eric Ries

4. Startups in Real Life
You have be willing to fail
(statistically, you will fail) (and it’s ok)

5. Ideas
Look outside of tech

6. Ideas
Mexico is full of interesting
problems to solve

7. Founders
“The best founders are obsessed with
the problem they are trying to solve”
Fred Wilson

8. Founders
“The problem isn’t that too many
people are starting companies; it’s that
too many people aren’t sticking with it.”
– Steve Jobs (circa 2000)

9. Founders
“You have to look at the guy next to you
and see a guy who’s going to go that inch
with you” - Tony D'Amato

10. Product & Marketing
“Nail it, then Scale it” – Paul
Ahlstrom

11. Product & Marketing
No product* sells itself
*except the cure for cancer, etc.

12. Product & Marketing
Marketing is (mostly) a process

13. Product & Marketing
“We have a strategic plan – it’s called
doing things” – Herb Kelleher

14. Product & Marketing
“Your product is NOT the
product” – Ash Maurya

15. Product & Marketing
Runway = # of experiments left

16. Environment
Startups are a team sport –
surround yourself with crazies

17. Environment
Today anyone* can start a
startup in Mexico
*(who is willing to try, fail, learn, and try
again and so on)

18. Funding
Money is not enough – Would you still
want your investors on your team (even
if no $)?

19. Funding
“A scalable startup ecosystem takes equal parts of
risk, greed, vision and obscene financial returns.
Governments can help, but then they need to get
out of the way.” – Steve Blank

20. Final Words
“Would you rather sell sugared water
or a chance to change the world?”
Steve Jobs
@hugostevens StartupFactory.mx hugostevens.net