1. CLIENT
AGENTIE
BLOGGER

2. CLIENT GAME
Sell him to an audience (your audience)
Your loyalty and involvement

3. AGENCY GAME
The product
The client satisfaction

4. BLOGGER GAME
Sustainability
Upgrade to influencer

5. We come a long way…

6. What Is Social Media ?

7. Bloggers ?
Virality ?
Facebook ?

8. short lived…
POPULAR CULTURE

9. Relevant content

10. The bloggers should move from
selling endorsement toward selling
content.
What is your added value ?

11. The Competition
The Agency
The Client
The Consumers
The Specialists

12. Do you have a place on the list ?
What can you deliver ?

13. Where are we now ?

14. For Agencies
We passed personal relations stage
We passed promoting a new medium objective
It’s not novelty or innovation anymore,
it’s business, it’s partnership, it’s professional

15. For Clients
You have passed the thrill, the experiments, the self
petting pattern
It’s time to decide upon a long term approach and
benefits
It’s time to think content and community management
And you should pay for this

16. For Bloggers
You know people, you clarified your positioning and
offer
It’s time to choose
It’s time to commit
It’s time to learn
It’s time to go back to who you are

17. It’s time
Multumesc