SlideShare uma empresa Scribd logo

Bogdana butnar, digital marketing consultant top social brands2011

•
•
RevistaBiz
RevistaBiz
Negócios
1 de 13
SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA Don’t know 24% I love being ON constantly 50% 20% SM will KILL me 30%I need some time OFF from SM
LIFE SPAN OF A SM MESSAGE 60% LIFE SPAN OF A SM SPECIALIST 20% STRUCTURE OF A TOT SM STRATEGY 20% Index of contents
2010 Lifespan
5 MINUTES ±100 FRIENDS Lifespan
35 SECONDS >100 FRIENDS TIME OF WEEK TIME OF DAY Lifespan
Blogging
12 10 1 WEEK 8 6 4 1 HOUR 2 1 MINUTE 0 35 SEC’S AVERAGES
RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION
MONITORING MAINTENANCE REGULATORY EVERY 1 FEEDBACK/ MINUTE TO 1 INTERACTION WEEK THE MANAGER
TOT STRATEGY SOLUTION
Measurements/ Tests Special company issues TOT objective/ major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Crisis management / Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations
Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION
THANK YOU!

Recomendados

Wef 2013 social_media_analysis
Wef 2013 social_media_analysisWef 2013 social_media_analysis
Wef 2013 social_media_analysisSalesforce Marketing Cloud
 
Iulian comanescu, managing partner, comanescu pr and the web
Iulian comanescu, managing partner, comanescu pr and the webIulian comanescu, managing partner, comanescu pr and the web
Iulian comanescu, managing partner, comanescu pr and the webRevistaBiz
 
Mihaela nicola, ceo, the group
Mihaela nicola, ceo, the groupMihaela nicola, ceo, the group
Mihaela nicola, ceo, the groupRevistaBiz
 
Alex negrea măsurarea performantei pe facebook in 2013
Alex negrea măsurarea performantei pe facebook in 2013Alex negrea măsurarea performantei pe facebook in 2013
Alex negrea măsurarea performantei pe facebook in 2013RevistaBiz
 
Cristian mezei, partner, advanced ideas pr and the web
Cristian mezei, partner, advanced ideas pr and the webCristian mezei, partner, advanced ideas pr and the web
Cristian mezei, partner, advanced ideas pr and the webRevistaBiz
 
ZileleBiz 2010: Leslie Hawke
ZileleBiz 2010: Leslie Hawke ZileleBiz 2010: Leslie Hawke
ZileleBiz 2010: Leslie Hawke RevistaBiz
 
Prezentare open i modele si simboluri
Prezentare open i modele si simboluriPrezentare open i modele si simboluri
Prezentare open i modele si simboluriRevistaBiz
 
Madalina uceanu, senior hr advisor, career advisor
Madalina uceanu, senior hr advisor, career advisorMadalina uceanu, senior hr advisor, career advisor
Madalina uceanu, senior hr advisor, career advisorRevistaBiz
 

Recomendados

Wef 2013 social_media_analysis
Wef 2013 social_media_analysisWef 2013 social_media_analysis
Wef 2013 social_media_analysisSalesforce Marketing Cloud
 
Iulian comanescu, managing partner, comanescu pr and the web
Iulian comanescu, managing partner, comanescu pr and the webIulian comanescu, managing partner, comanescu pr and the web
Iulian comanescu, managing partner, comanescu pr and the webRevistaBiz
 
Mihaela nicola, ceo, the group
Mihaela nicola, ceo, the groupMihaela nicola, ceo, the group
Mihaela nicola, ceo, the groupRevistaBiz
 
Alex negrea măsurarea performantei pe facebook in 2013
Alex negrea măsurarea performantei pe facebook in 2013Alex negrea măsurarea performantei pe facebook in 2013
Alex negrea măsurarea performantei pe facebook in 2013RevistaBiz
 
Cristian mezei, partner, advanced ideas pr and the web
Cristian mezei, partner, advanced ideas pr and the webCristian mezei, partner, advanced ideas pr and the web
Cristian mezei, partner, advanced ideas pr and the webRevistaBiz
 
ZileleBiz 2010: Leslie Hawke
ZileleBiz 2010: Leslie Hawke ZileleBiz 2010: Leslie Hawke
ZileleBiz 2010: Leslie Hawke RevistaBiz
 
Prezentare open i modele si simboluri
Prezentare open i modele si simboluriPrezentare open i modele si simboluri
Prezentare open i modele si simboluriRevistaBiz
 
Madalina uceanu, senior hr advisor, career advisor
Madalina uceanu, senior hr advisor, career advisorMadalina uceanu, senior hr advisor, career advisor
Madalina uceanu, senior hr advisor, career advisorRevistaBiz
 
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
 
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsBiz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalRevistaBiz
 
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelBiz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelRevistaBiz
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefRevistaBiz
 
Biz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuBiz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuRevistaBiz
 
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPABiz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPARevistaBiz
 
Biz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaBiz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaRevistaBiz
 
Biz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisBiz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
 
Biz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearBiz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearRevistaBiz
 
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeBiz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeRevistaBiz
 
Biz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaBiz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaRevistaBiz
 
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roBiz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
 
Biz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketBiz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
 
Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliBiz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
 
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaBiz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaRevistaBiz
 
Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitBiz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
 
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
 
Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomBiz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
 
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoAntreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoRevistaBiz
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 

Mais conteúdo relacionado

Mais de RevistaBiz

Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
 
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsBiz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalRevistaBiz
 
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelBiz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelRevistaBiz
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefRevistaBiz
 
Biz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuBiz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuRevistaBiz
 
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPABiz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPARevistaBiz
 
Biz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaBiz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaRevistaBiz
 
Biz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisBiz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
 
Biz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearBiz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearRevistaBiz
 
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeBiz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeRevistaBiz
 
Biz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaBiz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaRevistaBiz
 
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roBiz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
 
Biz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketBiz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
 
Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliBiz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
 
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaBiz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaRevistaBiz
 
Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitBiz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
 
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
 
Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomBiz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
 
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoAntreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoRevistaBiz
 

Mais de RevistaBiz (20)

Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp
 
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsBiz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare DigitalBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital
 
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastelBiz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel
 
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, BriefBiz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief
 
Biz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian ManafuBiz Social Media Summer Camp 2019 - Cristian Manafu
Biz Social Media Summer Camp 2019 - Cristian Manafu
 
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPABiz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
Biz Social Media Summer Camp 2019 - Florin Pânzaru, SNSPA
 
Biz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul GhebaBiz Social Media Summer Camp 2019 - Raul Gheba
Biz Social Media Summer Camp 2019 - Raul Gheba
 
Biz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisBiz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
Biz Social Media Summer Camp 2019 - Alexandra Caciur, Publicis
 
Biz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, AnswearBiz Social Media Summer Camp 2019 - Raluca Radu, Answear
Biz Social Media Summer Camp 2019 - Raluca Radu, Answear
 
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan LifeBiz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life
 
Biz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-BirtaBiz Social Media Snow Camp 2018 - Cristian China-Birta
Biz Social Media Snow Camp 2018 - Cristian China-Birta
 
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roBiz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro
 
Biz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative MarketBiz Social Media Snow Camp 2018 - George Man, Creative Market
Biz Social Media Snow Camp 2018 - George Man, Creative Market
 
Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliBiz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli
 
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche RomaniaBiz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania
 
Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitBiz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit
 
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7
 
Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomBiz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom
 
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, InoveoAntreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo
 

Último

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 

Último (20)

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 

Bogdana butnar, digital marketing consultant top social brands2011

  • 1. SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA Don’t know 24% I love being ON constantly 50% 20% SM will KILL me 30%I need some time OFF from SM
  • 2. LIFE SPAN OF A SM MESSAGE 60% LIFE SPAN OF A SM SPECIALIST 20% STRUCTURE OF A TOT SM STRATEGY 20% Index of contents
  • 5. 35 SECONDS >100 FRIENDS TIME OF WEEK TIME OF DAY Lifespan
  • 7. 12 10 1 WEEK 8 6 4 1 HOUR 2 1 MINUTE 0 35 SEC’S AVERAGES
  • 8. RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION
  • 9. MONITORING MAINTENANCE REGULATORY EVERY 1 FEEDBACK/ MINUTE TO 1 INTERACTION WEEK THE MANAGER
  • 10. TOT STRATEGY SOLUTION
  • 11. Measurements/ Tests Special company issues TOT objective/ major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Crisis management / Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations
  • 12. Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION