A summary of what the Digital Shelf is, why consumers have already adopted it, and why it's important for brands and retailers to include in their marketing and O2O strategies.

2. What is the
?
Photo Credit: rabiem22 (flickr)

3. third-party websites
mobile apps

5. Why have
the
embraced
?
Photo Credit: malglam (flickr)

6. time
money
Photo Credit: mixi (flickr)

7. personalized
curated
Photo Credit: madlyinlovewithlife (flickr)

8. shopping experience
Photo Credit: Jimmy Hilario (flickr)

9. Why is the
important for
?
Photo Credit: Mike Carney (flickr)

10. beyond
Photo Credit: Tomi Taio K (flickr)

11. local fulfillment

12. What are the
implications of the
?
Photo Credit: Marshall Astor (flickr)

13. shopping experiences
Photo Credit: Kevin Dooley (flickr)

14. mobile
in-store
online
digital

15. optimize

16. trump
Photo Credit: Nukamari (flickr)

17. How does
power the
?
Photo Credit: Christa (flickr)

18. consumers
in stores
Photo Credit: Daniel Kulinski (flickr)

19. consumers
buyers

20. Thank you!