4. THE END OF ASSUMPTIONS
There is an “opportunity to deliver services and marketing
with unprecedented precision and accuracy, meeting and
exceeding customer expectations in extraordinary ways at
every turn.”
HBR - Use Big Data to Predict Your Customers' Behaviors
CONTEXT NOT OPTIONAL
4
5. Maturing of Social Data
Contextual SDKs
Always Connected Sensors
Exponential Sharing
Increasingly Mobile
Brand Oscillation
CONTEXT NOT OPTIONAL
Consumer Behaviors Technology Enablers
Contextually driven
experiences will
increase ROI and
customer brand loyalty.
WhatItMeans
5
6. Maturing of Social Data
Contextual SDKs
Always Connected Sensors
Exponential Sharing
Increasingly Mobile
Brand Oscillation
CONTEXT NOT OPTIONAL
Consumer Behaviors Technology Enablers
Contextually driven
experiences will
increase ROI and
customer brand loyalty.
WhatItMeans
6
7. Maturing of Social Data
Contextual SDKs
Always Connected Sensors
Exponential Sharing
Increasingly Mobile
Brand Oscillation
CONTEXT NOT OPTIONAL
Consumer Behaviors Technology Enablers
Contextually driven
experiences will
increase ROI and
customer brand loyalty.
WhatItMeans
7
8. Maturing of Social Data
Contextual SDKs
Always Connected Sensors
Exponential Sharing
Increasingly Mobile
Brand Oscillation
CONTEXT NOT OPTIONAL
Consumer Behaviors Technology Enablers
Contextually driven
experiences will
increase ROI and
customer brand loyalty.
WhatItMeans
8
9. Maturing of Social Data
Contextual SDKs
Always Connected Sensors
Exponential Sharing
Increasingly Mobile
Brand Oscillation
CONTEXT NOT OPTIONAL
Consumer Behaviors Technology Enablers
Contextually driven
experiences will
increase ROI and
customer brand loyalty.
WhatItMeans
9
10. Maturing of Social Data
Contextual SDKs
Always Connected Sensors
Exponential Sharing
Increasingly Mobile
Brand Oscillation
CONTEXT NOT OPTIONAL
Consumer Behaviors Technology Enablers
Contextually driven
experiences will
increase ROI and
customer brand loyalty.
WhatItMeans
10
11. Maturing of Social Data
Contextual SDKs
Always Connected Sensors
Exponential Sharing
Increasingly Mobile
Brand Oscillation
CONTEXT NOT OPTIONAL
Consumer Behaviors Technology Enablers
Contextually driven
experiences will
increase ROI and
customer brand loyalty.
WhatItMeans
11
12. CONTEXT NOT OPTIONAL
MARGARET STEWART
Facebook - Director of Product Design
“When you put information about yourself out there,
that’s a transaction. You need to feel that you’re getting
something back in return.”
MAKINGITWORTHIT
12
32. CONTEXT NOT OPTIONAL
Be aware of the importance of advanced context and
how it can be used in real-time to create more
personalized brand experiences.
WINNING IN A CONTEXT DRIVEN WORLD...
1.
32
33. CONTEXT NOT OPTIONAL
Identify the most important contextual variables for
your brand/product based on business needs, etc.
Remember, this is a contract with the user. What are
you giving in return?
2.
WINNING IN A CONTEXT DRIVEN WORLD...
33
34. CONTEXT NOT OPTIONAL
Select the existing or planned experiences that
could benefit the most from contextual
enhancement.
3.
WINNING IN A CONTEXT DRIVEN WORLD...
34
35. CONTEXT NOT OPTIONAL
Test integration of individual contextual variables
in the lowest impact method possible before full
integration or adding multiple variables.
4.
WINNING IN A CONTEXT DRIVEN WORLD...
35
36. Have fun and lean forward! It’s going to be an
exciting era for marketers.5.
CONTEXT NOT OPTIONAL
WINNING IN A CONTEXT DRIVEN WORLD...
36
37. The Power of Simple
Simple interfaces, complex functions
Context Not Optional
Personal, predictive consumer experiences
Everywhere Commerce
Shopping anything, anywhere, anytime
Retail Rewired
Blurred channels, seamless engagements
The Fine-Tuning of Social
Pastime concentration, network calibration
Mass Individuality
User-proposed, -customized and -generated
Loyalty Plays
Real-time relevance, tracking and rewards
Mobile Superpowers
Digitally enhanced senses and insights
Tomorrowland
Connected, social devices
DIGITAL TRENDS BRIEFING 2013
37
38. The Power of Simple
Simple interfaces, complex functions
Context Not Optional
Personal, predictive consumer experiences
Everywhere Commerce
Shopping anything, anywhere, anytime
Retail Rewired
Blurred channels, seamless engagements
The Fine-Tuning of Social
Pastime concentration, network calibration
Mass Individuality
User-proposed, -customized and -generated
Loyalty Plays
Real-time relevance, tracking and rewards
Mobile Superpowers
Digitally enhanced senses and insights
Tomorrowland
Connected, social devices
DIGITAL TRENDS BRIEFING 2013
38
39. For more information about the ResourceLAB contact:
Dan Shust, Vice President – ResourceLAB
dshust@resource.com
twitter: @getshust
THANKS!
39