1. Social Shopping in 2014

3. “
Embrace the platforms your
audience is using, not the
ones you’re comfortable with.
- Scott Monty, Ford’s Global Head of Social Media
”

4. Social Commerce in 2014
DON’T
• Attempt to recreate popular
social networks on your .com
• Take a one size fits all approach
• Be creepy
DO
• Create engagements on social
networks that are grounded in
common user behaviors
• Integrate user generated content
from social networks into your
.com experiences
• Offer a strong value proposition

5. Social Data Collection
DELIVER
Personal
Experience
INVITE
Data
Sharing
EARN
Consumer
Trust
Learn more about her to customize experiences.

6. Real-Time Content Experiences
Kohl’s, The Voice Live Tweeting
Be where she is, when she is there.

7. Surprise & Delight
Victoria’s Secret Angels tweet with
super engaged fans.
Kohl’s wins over beauty lovers with
free product
Rewards come in all shapes and sizes.

8. User Generated Content
Let her social content drive purchase.

9. Thank you.
Amanda Williams
Resource
Associate Director, Social Strategy
awilliams@resource.com
@_amandawill