Power backup market in india 2014 -Sample

Power Backup Market – India
March 2014

2
Executive Summary
Market
Drivers &
Challenges
Trends
Competition
Power backup devices include generators, UPS and inverters
Demand-Supply gap in power distribution is the primary reason for boom in power backup
market
Inverter Market Trends
UPS Market Trends
Diesel Genset Market Trends
Drivers
•Energy Deficiency
•Rising Disposable Income
•Demand from Telecom Operators
•Increase in Rural Demand
•Healthy Economic Outlook
Challenges
•Competition from Unorganized Sector
•Lack of Consumer Awareness
•Growth in Chinese Imports
•Decline in Growth of Desktop Sales
Major Players
Company A Company B
Company C Company D
Company E Company F
POWER BACKUP MARKET IN INDIA 2014.PPT

3
•Macro Economic Indicators
•Introduction
•Market Overview
•Key Production and Demand Hubs
•Supply Chain Analysis
•Key Demand Sectors
•Drivers and Challenges
•Industry Bodies and Associations
•Trends
•Competitive Landscape
•Strategic Initiatives
•Appendix

4PHOTOVOLTAIC GENERATOR MARKET IN INDIA 2014.PPT
Economic Indicators (1/3)
11
12
13
14
15
b2
a2
Q1
d1
c1
b1
a1
Q4
c4
b4
a4
Q3
c3
b3
a3
Q2
d2
c2
INR tn
2013-142012-132011-122010-11
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
-2
-1
0
1
2
q
Jul 2013 - Aug 2013
p
%
Nov 2013 - Dec 2013
t
Oct 2013 - Nov 2013
s
Sep 2013 - Oct 2013
r
Aug 2013 - Sep 2013

5
Power Backup Market – UPS
UPS Market – Overview
• Growing investments in IT and rapid development of the
IT sector has contributed to the boom in the UPS market
• Growing consciousness about the need to protect costly
electronic equipment is benefiting the market
• Domestic manufacturers are expected to witness stiff
competition from foreign players
• Manufacturers operating in the industry are emerging as
complete solution providers rather than mere suppliers
UPS Market Segments (2013)
UPS Market Growth (Value) UPS Market Growth (Volume)
0
20
40
60
80
100
120
2018e
h1
2017e
g1
2016e
f1
2015e
d1
2014e
c1
2013e
b1
2012
a1
INR bn
x%
0
2
4
6
8
10
mn
y%
2018e
h2
2017e
g2
2016e
f2
2015e
d2
2014e
c2
2013e
b2
2012
a2
r%
q%
p%
Large (>20 KVA)
Medium (5-20 KVA)
Small (<5 KVA)
m%
n%
UPS System
Battery

6
Major Manufacturing Hubs
•Region A in India is the
manufacturing hub of the power
backup industry
•In this region, State 1 is the key
manufacturing hub for power
backup electronics
•Emergence of State 1 as a major
hub can be attributed to the fact
that its is a duty tax exempted
zone
•Major players operating in the
power backup market have set up
their production base in the
region
•Other than Region A, City 1 is an
established manufacturing hub for
the power backup battery industry
Overview
Production Hubs
Power Backup
Production Hubs

7
Rise in Electronic Transactions and ATMs
Growing reliance on modes of electronic payment and ATMs
are driving the demand for power backup systems
• For financial institutions relying on uninterrupted power to run critical information systems, events such as
power outages can lead to wide-scale disruption in their enterprise-wide management services
• Owing to advancements in technology, the banking sector has witnessed a shift from paper to computer-
based files, bank tellers to ATMs and file cabinets to server racks
• Smooth functioning of banking operations is essential to survive the growing competition in the Indian BFSI
sector
• Rising preferences for electronic transactions has led to increased demand for power backups
Growth in Electronic Payment Rising trend of ATMs
200
150
100
50
0
x%
2015e
s
2010
r
‘000
0
10
20
30
40
50
%
2011-12
q
2009-10
p
ATM Concentration Pattern
Area Concentration
Metro a%
Non Metro
Urban
b%
Semi Urban c%
Rural d%

8
Drivers & Challenges – Summary
Drivers
Energy Deficiency
Rising Disposable Income
Demand from Telecom Operators
Increase in Rural Demand
Challenges
Competition from Unorganized Sector
Lack of Consumer Awareness
Growth in Chinese Imports
Decline in Growth of Desktop Sales

9
Trends – Inverters
Key
Trends
Technological
Innovations
Contract Manufacturing
Opportunities
Shrinking Unorganized
Sector

10
Trends – UPS
New Product Launches
Branded Segment Gaining
Popularity
Improvement in
Aesthetics
Focus on Retail and
Channel Sales
Key Trends

11
Trends – Diesel Gensets
Rental MarketHybrid Generators

12PHOTOVOLTAIC GENERATOR MARKET IN INDIA 2014.PPT
Market Competition – Porter’s Five Forces Analysis
Bargaining Power of Suppliers
Threat of New Entrants
Competitive Rivalry Bargaining Power of Buyers
Threat of Substitutes
Impact
X
Impact
X
Impact
XImpact
X
Impact
X

13
Competitive Benchmarking (1/5)
Public Trading Comparables
Company A Company B Company C Company D
Market Capitalization (INR mn)
Share Price (INR)
EV/EBITDA (x)
EV/Revenue (x)
PE Ratio

14
Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (2/5)
0
10
20
30
40
%
Company D
d3
d2
d1
Company C
c3c2
c1
Company B
b3b2
b1
Company A
a3
a2
a1
Net MarginGross Margin Operating Margin
• Company C recorded gross margin of c1%, higher than Company A, Company B and Company D which recorded gross
margins of a1%, b1% and d1% respectively
• Company C recorded operating margin of c2%, higher than Company A, Company B and Company D which recorded
operating margin of a2%, b2% and d2% respectively
• Company C earned a net margin of c3%, significantly higher than Company A, Company B and Company D which
recorded net margins of a3%, b3% and d3% respectively

15
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Electrical
components
Equipment
Name Designation
Person 1 Chairman
Person 2 Managing Director
Person 3 Director
Person 4 Additional Director
New Delhi
Public: Domestic Company – Company A
(1/4)
Head Office

16
Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR ‘d2’ bn in FY 20--, as compared to
net profit of INR ‘c2’ bn in FY 20--
• The company reported total income of INR ‘d1’ bn in FY 20--, registering an
increase of ‘p’% over FY 20--
• It earned an operating margin of ‘x.x’ per cent in FY 20--, an increase of ‘y.y’
percentage points over FY 20--
• The company reported debt to equity ratio of ‘w.w’ in FY 20--, an increase
of ‘z.z’ per cent over FY 20--
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Particulars
y-o-y change
(20-- – -- )
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Net Profit/LossTotal Income
0
2000
4000
6000
8000
0
50
100
150
200
INR mnINR mn
2013
d2
d1
2012
c2
c1
2011
b2
b1
2010
a2
a1
(2/4)

17
Key Business Segments Key Geographic Segments
Business Highlights
0%
50%
100% a2%
2010
c1%
b1%
a1%
c3%
b3%
a3%
2011
c2%
b2%
2013
c4%
b4%
a4%
2012
Segment 3Segment 2Segment 1
Description News
Overview
• Company A is a part of the Company 1Group established in collaboration with globally renowned ,
Country 2-based Company 2
• The company manufactures generators, multipurpose engines, chemicals, yarns, pipes, consumer
durables, precision cutting tools etc.
• Company A got ISO 9002 certification in Oct 1998, and has also been awarded ISO 14001 certification
Collaborations
• Company A collaborated with Company 3 for manufacturing of diesel generators with Company 3 brand
of Engines
Expansion Plans • The group is planning to diversify and enter the IT industry
50%
100%
0%
2013
100%
Region 1
Region 1 is the only geographic
segment in which the company
has been operating for the
past five years
(3/4)

18
TO
WS
– SWOT Analysis (4/4)

19
Key People
Products and Services
Company Information Offices and Centres – India
Category Products/Services
Electrical Equipment
Name Designation
Person 1 Director
Person 2 Director
Person 3 Director
Person 4 Director
New Delhi
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Private: Domestic Company – Company B
(1/5)
Head Office

20
Shareholders of the Company as on dd/mm/yyyy Ownership Structure
Name No. of Shares held
Shareholder 1 a
Shareholder 1 b
Shareholder 1 c
Shareholder 1 d
Shareholder 1 f
Shareholder 1 g
Shareholder 1 h
Shareholder 1 i
Shareholder 1 j
Shareholder 1 k
Total x
100
2012
100
2011
100
2013
Type A Shareholders
(2/5)

21
Financial Snapshot Key Ratios
Particulars
y-o-y change
(20– – --)
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Financial Summary
• The company incurred a net loss of INR –’d2’ mn in FY 20--, as
compared to net profit of INR ‘c2’ mn in FY 20--
• The company reported total income of INR 1,529.9 mn in FY
20--, registering an increase of 0.34% over FY 20--
• The company earned an operating margin of ‘x.x’% in FY 20--, a
decrease of ‘y.y’ percentage points over FY 20--
• The company reported debt to equity ratio of ‘w.w’ in FY 20--,
a decrease of ‘z.z’% over FY 20--
Net Profit/LossTotal Income
80
60
0
40
20
6000
4000
2000
0
a1
INR mnINR mn
2013
d2
d1
2012
c2
c1
2011
b2
b1
2010
a2
(3/5)

22
Business Highlights
Description News
Overview
• Company B has complete range of digital and sinewave inverters and UPS ranging from
400VA to 2000VA
• It also has external battery models, which have been specially designed for multi PC
requirements of customers
• It is India‘s First ISO 9001-2000 Certified Manufacturing Company
Network
• It has a pan India network of branch offices and service centers with its headquarters in
City 1
(4/5)

23
TO
WS
Private: Domestic Company – Company B – SWOT Analysis
(5/5)

24
Thank you for the attention
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profitability and growth objectives.
Power Backup Market – India report is part of Netscribes’ Energy and Utilities Series.
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Power backup market in india 2014 -Sample

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