For the complete report, get in touch with us at: info@netscribes.com The Ceramic Tile Market in India is showing remarkable growth owing to the booming real estate sector along with the rising disposable income of the consumers. Consumers are becoming style conscious and this aesthetic sense of the consumers is leading to its increased consumption. Moreover, the user industries of ceramic tiles are also growing steadily due to its price competitiveness compared to marble leading to its increased demand from these sectors. This is further aided with the availability of ceramic tiles in various designs and different price slabs at various retail points along with the increased per capita income amongst the consumers. All these factors are indicating towards the bright future of Indian ceramic tiles industry in the coming years. The report begins with an introduction, classifying the ceramic tiles into wall tiles, floor tiles, vitrified tiles and industrial tiles. Then there is a brief evolution history of ceramic tiles and lastly the manufacturing procedures of ceramic tiles.

1. Ceramic Tiles Market ‐ India
February 2013

2. Executive Summary
SAMPLE
 Global ceramic tiles market was valued at xx bn sqm in 20‐‐ and is estimated to reach yy bn sqm by the year
20‐, growing at a CAGR of x% during the same period
Market  The Indian ceramic tiles market size is around INR A bn in 20‐ and is expected to reach INR B bn by 20‐
 Globally India is the third largest country in terms of Ceramic tiles production
Drivers Challenges
– Boom in real estate sector – Tough competition from unorganized
– Rapid urbanization and increasing income players
Drivers & – Untapped market potential – Import of Cheap Tile from China
Challenges – Replacement market – Rise in Power and Fuel Costs
 Introduction of Nanotechnology  Shift to Vitrified Tiles
 Eco‐friendly Tiles  Large Distribution Network
Trends  Designer Tiles  Merger and Acquisition
 Introduction of 3D
Major Players
Competition Player A Player B Player C
Player D Player E Player F
CERAMIC TILES MARKET IN INDIA 2013.PPT 2

3. •Introduction
•Market Overview
•ICCTAS
•Import & Export
•Drivers & Challenges
•Trends
•Major Concern
•Competitive Landscape
•Strategic Recommendations
•Appendix
CERAMIC TILES MARKET IN INDIA 2013.PPT 3

4. Definition and Market Scope
Definition
SAMPLE
• Ceramic tiles mainly find its usage for covering roofs, walls and floors, wherein it is mainly made from
hard‐ wearing material like ceramic, stone, metal or glass
• Clay which happens to be one of the most important material required for its production is generally
imported from Rajasthan
Ceramic Tiles
Wall tiles Floor tiles Vitrified tiles Industrial tiles
A% C% D%
B%
Scope of the report
CERAMIC TILES MARKET IN INDIA 2013.PPT 4

5. Domestic market is set to witness increased growth in
coming years with increasing aesthetic sense of consumers
Indian Market – Overview Market Split – 20‐‐
• Indian ceramic tiles market ranked third globally and
accounted for xx% of the total global production in
20‐‐
LE
P
• The market size was valued at INR yy bn in 20‐‐ B
• Cumulated investments during the period 20‐‐‐20‐‐
M
A
stood at INR mm bn
SA
• Presently around z players in the organized segment
account for s% of the market share in India
Market Size and Growth (Volume) Market Size and Growth (Value)
1.2 h 400
1.0 g h
f 300 g
0.8 e f
d e
0.6 c 200 d
a b c
a b
0.4
100
0.2
0.0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
CERAMIC TILES MARKET IN INDIA 2013.PPT 5

6. Drivers & Challenges – Summary
SAMPLE
Challenges
Tough Competition from Unorganized
Drivers Players
Boom in Real Estate Sector Import of Cheap Tile from China
Rapid Urbanization and Increasing
Income Rise in Power and Fuel Costs
Untapped Market Potential
Replacement Market
CERAMIC TILES MARKET IN INDIA 2013.PPT 6

7. Continuous growth witnessed in the Indian real estate
sector …
Boom in Real Estate Sector (1/4) Impact
• Growth of ceramic tiles market is directly associated
with the development of the real estate sector
• It is expected that demand for real‐estate sector will
grow at a CAGR of hh% between 20‐‐‐20‐‐, which will
LE
Pune ,Ahmedabad and
Mumbai, Bangalore,
stimulate the market in the ensuing years
P
• k% of the demand will arise directly from Tier 1 cities
alone
M
Hyderabad are expected
to see maximum
appreciation in 20‐‐
SA
• Increasing requirement of space from various sectors
like healthcare, education, IT, telecom, hospitality etc
make the real estate a profitable sector for players
Real Estate Market Size (Value )
Commercial Sector
SEGMENTTION
Residential sector
8 e
d
Retail Space 6 c
b
Hospitality Space 4 a
2
Special Economic Zone
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
CERAMIC TILES MARKET IN INDIA 2013.PPT 7

8. Soaring prices of fuel along with power makes
transportation cost unfavorable
Rise in Power and Fuel Costs Impact
• Rise in fuel prices adds to the transportation cost of the Ceramic tiles
products, increasing the overall expenses of the manufacturers
 For example, Government increased v% of the price of natural gas which adversely
LE
affect the industry
MP
 This price hike increased the budget of the industry by INR f mn to h mn per
Fuel prices are directly linked with
SA
ceramic unit of MORBI, which many units cannot afford
the prices of crude oil
• Further, hike in power tariff has affected production cost of ceramic tiles
From 1st Jul, 20‐‐ there is j % hike in power tariff in Delhi Price of Crude Oil
 In May 20‐‐, Karnataka increased power tariff by average h paise/unit
Price of Fuel
Rise in Crude Oil Prices
Transportation Cost
6,000
4,000 Total Expenditure
2,000
0
Profit Margin
2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Jan
Increase Decrease
CERAMIC TILES MARKET IN INDIA 2013.PPT 8

9. Key Trends
SAMPLE
Introduction of hh
Eco‐friendly tiles
X tiles
` Introduction of gg
Trends
Shift towards ff
Large A Network
Merger and Acquisition
CERAMIC TILES MARKET IN INDIA 2013.PPT 9

10. Public: Domestic Company – Player A (1/3)
Company Information Offices and Centres – India
Player A
Corporate Address 5th Road, 6th Street,
City A – 700 xxx
Tel No. 91 22 6679 xxxx
Fax No. 91 22 6679 xxxx
Website
Year of Incorporation
www.playera.com
19‐‐
LE
Ticker Symbol
Stock Exchange
53xxxx (BSE)
MP
Bombay Stock Exchange City X Head Office
Products and Services
Category S
Products/Services
A Key People
Name Designation
Person A MD
Person B CFO
Person C CEO
CERAMIC TILES MARKET IN INDIA 2013.PPT 10

11. Financial Snapshot
SAMPLE
Public: Domestic Company ‐ Player A (2/3)
Key Ratios
y‐o‐y change
Total Income Net Profit/Loss INR mn Particulars 2012 2011 2010 2009
INR mn (2012‐11)
35,858.4 Profitability Ratios
40,000 34,381.0 3000
28,803.1 Operating Margin ‐0.19 8.78% 8.97% 7.61% 8.01%
30,000 Net Margin 0.06 6.54% 6.48% 5.76% 6.24%
20,836.4 2000
20,000 Profit Before Tax Margin ‐0.15 8.44% 8.58% 7.77% 8.13%
1000 Return on Equity 0.48 15.42% 14.94% 13.74% 13.07%
10,000
Return on Capital Employed 1.52 14.71% 13.18% 13.53% 13.95%
0 0 Return on Working Capital ‐11023.91
‐
50.35% 46.22% 36.95%
10973.56%
2009 2010 2011 2012 Return on Assets 0.32 8.27% 7.95% 8.07% 8.62%
Financial Summary Return on Fixed Assets 4.55 16.76% 12.20% 19.68% 23.75%
Cost Ratios
• The company earned a net profit of INR 2,345.9 mn in FY 2012, as
Operating costs (% of Sales) 0.19 91.11% 90.92% 92.34% 91.90%
compared to net profit of INR 2,228.7 mn in FY 2011
Administration costs (% of
17.24 17.24% 0.00% 6.07% 8.64%
• The company reported total income of INR 35,858.4 mn in FY 2012, Sales)
registering an increase of 4.3% over FY 2011 Interest costs (% of Sales) 0.03 1.65% 1.62% 0.68% 1.12%
• The company earned an operating margin of 8.78% in FY 2012, a Liquidity Ratios
decrease of 0.19 percentage points over FY 2011 Current Ratio ‐48.94% 1.00 1.95 1.82 2.13
Cash Ratio ‐43.37% 0.26 0.47 0.63 0.83
• The company reported debt to equity ratio of 0.86 in FY 2012, a
Leverage Ratios
decrease of 1.63% over FY 2011
Debt to Equity Ratio ‐1.63% 0.86 0.88 0.70 0.52
Key Financial Performance Indicators Debt to Capital Ratio ‐20.15% 0.27 0.34 0.24 0.17
Interest Coverage Ratio ‐3.90% 5.39 5.61 11.27 7.20
Indicators Value (09/01/2013) Efficiency Ratios
Market Capitalization (INR mn) xx Fixed Asset Turnover 35.97% 2.53 1.86 3.39 3.77
Total Enterprise Value (INR mn) xx Asset Turnover 3.01% 1.25 1.21 1.39 1.37
Current Asset Turnover 36.26% 5.10 3.74 3.59 3.11
EPS (INR) xx
Working Capital Turnover ‐21677.73% ‐1655.74 7.67 7.97 5.86
PE Ratio (Absolute) xx
Capital Employed Turnover 2.23% 2.33 2.28 2.37 2.07
Improved Decline
CERAMIC TILES MARKET IN INDIA 2013.PPT 11

12. Public: Domestic Company – Player A (3/3)
Key Business Segments Key Geographic Segments
A B
100% 100%
X X
50% 50%
0%
20‐‐
P
0%
LE 20‐‐
Business Highlights
Description News
SAM
Overview
Network
Expansion Plan
CERAMIC TILES MARKET IN INDIA 2013.PPT 12

13. Private: Domestic Company – Player 2 (‐/‐)
Company Information Offices and Centres – India
Corporate Address
Tel No.
E
L
Fax No.
Website
P
M
Year of
Incorporation
India Office
Products and Services
Category
S A
Products/Services
Key People
Name Designation
Person 1 D1
Person 2 D2
Person 3 D3
MOBILE INTERNET MARKET IN INDIA 2012.PPT 13

14. Private: Domestic Company – Player 2 (‐/‐)
Financial Snapshot Key Ratios
y‐o‐y change
Particulars 2011 2010 2009 2008
Total Income Total Income Profit (2012‐11)
INR mn Profit / Loss INR mn Profitability Ratios
W Operating Margin ‐1.10 14.68% 15.78% 16.93% 19.72%
Net Margin ‐0.91 13.23% 14.14% 15.55% 18.61%
V Profit Before Tax Margin ‐0.83 15.25% 16.08% 17.46% 20.62%
Return on Equity 7.60 60.51% 52.91% 34.43% 47.18%
Return on Capital Employed 8.09 67.13% 59.05% 37.48% 49.96%
Return on Working Capital 75.43 150.07% 74.64% 44.18% 58.13%
E
U Return on Assets 3.58 24.34% 20.77% 18.93% 24.74%
L
T Return on Fixed Assets 28.31 319.77% 291.46% 227.97% 346.05%
0 0 Cost Ratios
P
20‐‐ 20‐‐ 20‐‐ 20‐‐ Operating costs (% of Sales) 1.06 85.23% 84.17% 82.96% 80.08%
Administration costs (% of
0.49 10.10% 9.61% 9.11% 7.41%
Financial Summary Sales)
M
Interest costs (% of Sales) 0.01 0.01% 0.00% 0.00% 0.01%
• Company incurred a net profit of INR ‐ bn in FY 20‐‐, as Liquidity Ratios
A
compared to net profit of INR ‐ bn in FY 20‐‐ Current Ratio ‐12.79% 1.27 1.46 1.95 1.90
S
Cash Ratio ‐8.37% 0.60 0.65 1.21 1.18
• It reported total Income of INR ‐ bn in FY 20‐‐, as Leverage Ratios
compared to INR ‐ bn in FY 20‐‐ Debt to Equity Ratio ‐4.03% 1.49 1.55 0.82 0.91
Debt to Capital Ratio NA NA NA NA NA
• The company earned an operating margin of ‐ per cent in
Interest Coverage Ratio ‐82.25% 2219.40 12502.34 11161.05 2901.67
FY 20‐‐, a decrease of ‐ percentage points over FY 20‐‐
Efficiency Ratios
• The company reported debt to equity ratio of ‐ in FY 20‐‐, Fixed Asset Turnover 16.94% 24.03 20.55 14.57 18.41
an increase of ‐ per cent over FY 20‐‐ Asset Turnover 24.95% 1.83 1.46 1.21 1.32
Current Asset Turnover 45.65% 2.41 1.65 1.38 1.46
Working Capital Turnover 114.30% 11.28 5.26 2.82 3.09
Capital Employed Turnover 21.89% 4.55 3.73 2.20 2.51
Improved Decline
MOBILE INTERNET MARKET IN INDIA 2012.PPT 14

15. Private: Domestic Company – Player 2 (‐/‐)
Key Recent Developments
Description Details
Overview
E
Projects
P L
AM
S
MOBILE INTERNET MARKET IN INDIA 2012.PPT 15

16. Appendix
Ratio Calculations Ratio Calculations
(Operating Current Assets / Current
Operating Margin Current Ratio
Income/Revenues)*100 Liabilities
Net Margin (Net Profit / Revenues) *100 {(Cash & Bank Balance +
Cash Ratio Marketable Securities) / Current
(Income Before Tax / Revenues Liabilities)}
Profit Before Tax Margin
*100
Total Liabilities / Shareholders
Debt to Equity
(Net Income / Shareholders Equity
Return on Equity (ROE)
Equity)*100
{Total Debt / (Shareholders
Debt to Capital Ratio
EBIT / (Total Assets – Current Equity + Total Debt)}
Return on Capital (ROCE)
Liabilities)*100
Interest Coverage Ratio EBIT / Interest Expense
Return on Working Capital (EBIT / Working Capital) *100
Fixed Asset Turnover Sales / Fixed Assets
Return on Assets (EBIT / Total Assets)*100
Asset Turnover Sales / Total Assets
Return on Fixed Assets (EBIT / Fixed Assets) *100
(Operating Expenses / Sales) Current Asset Turnover Sales / Current Assets
Operating Costs (% of Sales)
*100
Administration Costs (% of (Administrative Expenses / Sales) Working Capital Turnover Sales / Working Capital
Sales) *100
Sales / (Shareholders Equity +
Capital Employed Turnover
Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Total Debt)
SANITARYWARE MARKET IN INDIA 2012.PPT 16

17. Sources of Information
SAMPLE
PRIMARY RESEARCH
Interviews
Leading Industry Retailers and Distributors
Industry Experts
SECONDARY RESEARCH
Print Media Electronic Media
Leading Newspapers Open Sources
Magazines and Journals Online Consumer Goods Magazines
Annual Reports of Companies Company Websites
Premium Databases
CERAMIC TILES MARKET IN INDIA 2013.PPT 17

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