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Gems & Jewelry Market – India
October 2013
Executive Summary
Market

 Gems and Jewelry (G&J) market in India was valued at INR ‘a’ bn in 2012 and is expected to grow at x% CAGR
 G&J market includes gemstones such as diamonds, colored stones and pearls; and precious metals and jewelry
such as gold & gold jewelry, silver jewelry and gemstones-studded jewelry

Drivers:







Drivers &
Challenges

Challenges:

Mass appeal and growing income among households
Low cost and abundance of skilled labor
Growing use of high-end technology
Advantages of SEZs
Changing consumer perceptions & preferences
Growing training institutes

 Rising gold prices
 Stiff competition among players
 Dependence on raw materials
imports
 Emerging threat from other
countries

Trends






Growing organized retail space
Aggressive marketing and advertising
Online retailing of jewelry
Preference towards affordable jewelry

 Large scale shows and exhibitions
 Domestic players acquiring foreign
companies
 Investments from PE firms

Government
Policies and
Initiatives






Industrial policy
FDI policy
Taxes
Kimberley Certification Process

 Hallmarking
 Foreign Trade Policy (2009-2014)
Initiatives
 Import Duties and Relaxations

Competitive
Landscape

Major Companies
Company 1

Company 2

Company 3

Company 4

Company 5

Company 6

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

2
•Economic Indicators
•Introduction
•Value chain
•Market Overview
•EXIM
•Drivers & Challenges
•Trends
•Industry Bodies and Associations
•Government Policies and Initiatives
•Competitive Landscape
•Strategic Recommendations
•Appendix
GEMS & JEWELRY MARKET IN INDIA 2013.PPT

3
Economic Indicators (1/3)
GDP at Factor Cost: Quarterly
INR tn
14

a1
b1

12

c1

a2
b2
c2

11

d1

b4
c4

b3

d2

13

c3

d4

d3

10
Q2
2009-10

Q1

2010-11

Q4

Q3
2012-13

2011-12

Inflation Rate: Monthly
%
1.0

a

c

0.8
0.6

b

d

e

Feb 2013 - Mar 2013

Mar 2013 - Apr 2013

0.4
0.2
0.0

Nov 2012 - Dec 2012

Dec 2012 - Jan 2013

Jan 2013 - Feb 2013

SANITARYWARE MARKET IN INDIA 2013.PPT

4
India’s major strength in the G&J value chain is its strong
processing capability
Stage 1
India’s Involvement:
High/Moderate/Low

•x

Stage 2

Stage 3

Stage 4

India’s Involvement:
High/Moderate/Low

India’s Involvement:
High/Moderate/Low

India’s Involvement:
High/Moderate/Low

•x

•x

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

•x

5
Willingness of Indians to spend on jewelry has ensured that
G&J market in the country is growing at a steady pace
Gems & Jewelry – Overview

• Gems & jewelry is a fast growing industry in the country and is one of the leading foreign exchange earning
sectors in the country
• Country 1 and Country 2 have emerged as the leaders in terms of consumption in the global jewelry market
• Although traditionally the gems & jewelry sector has been dominated by small unorganized players, it is gradually
getting more professionalized and organized

Market Size and Growth (Value-Wise)
INR bn
3,000
2,500
2,000
1,500
1,000
500
0

x%
a

2012

b

2013e

c

2014e

d

2015e

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

f

2016e

g

2017e

6
G&J sector has been one of the biggest contributors to
India’s forex earnings
Export-Import – Overview

• G&J accounted for ~’y’% of India’s total merchandise exports during FY 20-• Exports in the industry have registered remarkable growth over the past ‘a’ decades, from USD ‘m’ mn in
FY 19-- when ‘Industry Body A’ was established, to USD ‘n’ bn in FY 20-• However, G&J exports declined ‘u’’% in dollar terms and ‘v’% in rupee terms in 20-- due to the
stagnating demand from Region 1 and Region 2
 Decline in dollar terms was partly set off by the depreciation in the rupee
 Overall, G&J exports fell to INR ‘p’ tn in 2012, compared with INR ‘q’ tn in the previous year

• Diamonds account for ‘r’% of the total G&J export volumes with gold jewelry contributing ‘s’%, colored
gemstones and others contributing ‘t’% each and rough diamonds contributing ‘w’% of the total share
• Major importers of G&J from India are Country 1, Country 2, and Country 3 contributing ‘b’%, ‘c’% and
‘d’% respectively of the total exports
• Country 4 is the major supplier of raw materials, contributing ‘f’% of all imports

In the Union Budget for FY 20--, the import duty on pre-forms of precious and semi-precious
stones was reduced from ‘g’% to ‘h’%

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

7
Export-Import (1/16)
Pearls, natural or cultured, whether or not worked or graded but not strung, mounted or set
Exports (Value-Wise)

Imports (Value-Wise)

INR mn

INR mn

6,000

d1

600

4,000

400

2,000

a2

b2

2010

2011

c2

d2

2012

2013

200

a1

b1

c1

2010

0

2011

2012

0

2013

Exports (Region-Wise: 2013)
q1%
r1%
s1%

Imports (Region-Wise: 2013)
UAE
Hong Kong
USA

UAE

s2%
q2%

Hong Kong

r2%
t2%

Japan
China

Others

Others
p2%

p1%
HS Code:
GEMS & JEWELRY MARKET IN INDIA 2013.PPT

8
Drivers & Challenges – Summary

Drivers
Mass appeal and growing income
among households
Low cost and abundance of skilled
labor
Growing use of high-end technology
Advantages of SEZs

Challenges
Rising gold prices
Stiff competition among players
Dependence on raw materials imports
Emerging threat from other countries

Changing consumer perceptions &
preferences
Growing training institutes

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

9
Key Trends – Summary
Growing organized retail space

Aggressive marketing and advertising

Online retailing of jewelry

Trends `

Preference towards affordable jewelry

Large scale shows and exhibitions

Domestic players acquiring foreign companies

Investments from PE firms
GEMS & JEWELRY MARKET IN INDIA 2013.PPT

10
Government Policies and Initiatives – Summary
Industrial policy

FDI policy

Taxes

Government
`
Policies and
Initiatives

Kimberley Certification Process

Hallmarking

Foreign Trade Policy (2009-2014) Initiatives

Import Duties and Relaxations
GEMS & JEWELRY MARKET IN INDIA 2013.PPT

11
Competitive Benchmarking (x/y)
Key Ratios of Top 5 Companies – Operational Basis (FY 2013) (p/q)
Gross Margin

%
30

Net Margin

a1
a3

20
10

Operating Margin

b1

b3

c1
a2

0

Titan Industries Ltd.

b2

c2

Rajesh Exports Ltd.

a5

a4
c3

Tribhovandas
Bhimji Zaveri Ltd.

b4

c4

Gitanjali Gems Ltd.

b5

c5

Shrenuj Company Ltd.

• Company 1 recorded the highest gross margin of a1%, while Company 2 with a2% recorded the lowest gross margin
• Company 1 recorded operating margin of b1%, higher than that of its peers, while Company 2 recorded the lowest
operating margin with b2%
• Net margin was also highest for Company 1 with c1% while it was lowest for Company 2 which recorded net margin of
c2%

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

12
Public: Domestic Company – Company 1
(1/4)
Company Information

Offices and Centres – India

Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange

Products and Services
Category

Head Office

Products/Services

Key People
Name

Designation

Person 1

Whole-time Director

Person 2

Managing Director

Person 3

Whole-time Director

Person 4

Director

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

13
Public: Domestic Company – Company 1
(2/4)
Financial Snapshot

Key Ratios

Total Income

INR mn

Net Profit/Loss INR mn

b2

c2

d2

a2
a1

b1

c1

d1

2010

2011

2012

2013

60,000
40,000
20,000
0

2,000
1,500
1,000
500
0

Financial Summary
• Company earned a net profit of INR XX mn in FY 20XX, as
compared to net profit of INR Y mn in FY 20YY
• It reported total Income of INR XX mn in FY 20XX,
registering an increase of X per cent over FY 20YY
• It earned an operating margin of X.X per cent in FY 20XX
an increase of X.X percentage points over FY 20YY
• The company reported debt to equity ratio of X.XX in FY
20XX, an increase of X.X per cent over FY 20YY

Key Financial Performance Indicators
Indicators
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)

Value (dd/mm/yyyy)

Particulars

y-o-y change
(2013-12)

2013

2012

2011

2010

Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

GEMS & JEWELRY MARKET IN INDIA 2013.PPT

Decline

14
Public: Domestic Company – Company 1
(3/4)
Key Business Segments

Key Geographic Segments

Segment 1

Region 1
100%

100%
50%

Region 2

100%

100%

100%

100%

50%
0%

0%

2010

2011

2012

2013

p1%

q1%

r1%

p2%

q2%

r2%

2010

2011

2012

Business Highlights
Description
Overview
Diamond Business
Jewelry Business
Overseas Presence

News
• Company 1 was established in 19-- for manufacturing and trading diamonds
• Principal operations of the company are classified into Business Segment 1 and Business Segment 2
• It set up its first factory for manufacturing cut and polished diamonds in City 1 in 19-- and its second
manufacturing facility in City 1 for manufacturing large size polished diamonds in 20-• They procure the rough diamonds directly from Company A as well as from the open market
• Company B, a subsidiary of Company 1, designs and manufactures, diamond studded jewelry which is
retailed under the brand name ‘Brand 1’ across the world
• Company B owns a jewelry manufacturing facility in City 2, State 2
• It has sales and distribution associates in ‘z’ countries that include Country 1, country 2, Country 3,
Country 4 and Country 5
GEMS & JEWELRY MARKET IN INDIA 2013.PPT

15
Public: Domestic Company – Company 1 – SWOT Analysis
(4/4)

S

W

O

T

CORONARY STENTS MARKET IN INDIA 2013.PPT

16
Thank you for the attention
Gems & Jewelry – India report is part of Netscribes’ Consumer Goods Industry Series.
For any queries or customized research requirements, contact us at:
Phone:
E-Mail:

+91 22 4098 7600
info@netscribes.com

Follow us on:

About Netscribes, Inc.
Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of
investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its
core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’
profitability and growth objectives.
Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is
not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior
permission is required for guidelines on reproduction.
CORONARY STENTS MARKET IN INDIA 2013.PPT

17

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Market Research Report :Gems and jewelry market in india 2013

  • 1. Gems & Jewelry Market – India October 2013
  • 2. Executive Summary Market  Gems and Jewelry (G&J) market in India was valued at INR ‘a’ bn in 2012 and is expected to grow at x% CAGR  G&J market includes gemstones such as diamonds, colored stones and pearls; and precious metals and jewelry such as gold & gold jewelry, silver jewelry and gemstones-studded jewelry Drivers:       Drivers & Challenges Challenges: Mass appeal and growing income among households Low cost and abundance of skilled labor Growing use of high-end technology Advantages of SEZs Changing consumer perceptions & preferences Growing training institutes  Rising gold prices  Stiff competition among players  Dependence on raw materials imports  Emerging threat from other countries Trends     Growing organized retail space Aggressive marketing and advertising Online retailing of jewelry Preference towards affordable jewelry  Large scale shows and exhibitions  Domestic players acquiring foreign companies  Investments from PE firms Government Policies and Initiatives     Industrial policy FDI policy Taxes Kimberley Certification Process  Hallmarking  Foreign Trade Policy (2009-2014) Initiatives  Import Duties and Relaxations Competitive Landscape Major Companies Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 GEMS & JEWELRY MARKET IN INDIA 2013.PPT 2
  • 3. •Economic Indicators •Introduction •Value chain •Market Overview •EXIM •Drivers & Challenges •Trends •Industry Bodies and Associations •Government Policies and Initiatives •Competitive Landscape •Strategic Recommendations •Appendix GEMS & JEWELRY MARKET IN INDIA 2013.PPT 3
  • 4. Economic Indicators (1/3) GDP at Factor Cost: Quarterly INR tn 14 a1 b1 12 c1 a2 b2 c2 11 d1 b4 c4 b3 d2 13 c3 d4 d3 10 Q2 2009-10 Q1 2010-11 Q4 Q3 2012-13 2011-12 Inflation Rate: Monthly % 1.0 a c 0.8 0.6 b d e Feb 2013 - Mar 2013 Mar 2013 - Apr 2013 0.4 0.2 0.0 Nov 2012 - Dec 2012 Dec 2012 - Jan 2013 Jan 2013 - Feb 2013 SANITARYWARE MARKET IN INDIA 2013.PPT 4
  • 5. India’s major strength in the G&J value chain is its strong processing capability Stage 1 India’s Involvement: High/Moderate/Low •x Stage 2 Stage 3 Stage 4 India’s Involvement: High/Moderate/Low India’s Involvement: High/Moderate/Low India’s Involvement: High/Moderate/Low •x •x GEMS & JEWELRY MARKET IN INDIA 2013.PPT •x 5
  • 6. Willingness of Indians to spend on jewelry has ensured that G&J market in the country is growing at a steady pace Gems & Jewelry – Overview • Gems & jewelry is a fast growing industry in the country and is one of the leading foreign exchange earning sectors in the country • Country 1 and Country 2 have emerged as the leaders in terms of consumption in the global jewelry market • Although traditionally the gems & jewelry sector has been dominated by small unorganized players, it is gradually getting more professionalized and organized Market Size and Growth (Value-Wise) INR bn 3,000 2,500 2,000 1,500 1,000 500 0 x% a 2012 b 2013e c 2014e d 2015e GEMS & JEWELRY MARKET IN INDIA 2013.PPT f 2016e g 2017e 6
  • 7. G&J sector has been one of the biggest contributors to India’s forex earnings Export-Import – Overview • G&J accounted for ~’y’% of India’s total merchandise exports during FY 20-• Exports in the industry have registered remarkable growth over the past ‘a’ decades, from USD ‘m’ mn in FY 19-- when ‘Industry Body A’ was established, to USD ‘n’ bn in FY 20-• However, G&J exports declined ‘u’’% in dollar terms and ‘v’% in rupee terms in 20-- due to the stagnating demand from Region 1 and Region 2  Decline in dollar terms was partly set off by the depreciation in the rupee  Overall, G&J exports fell to INR ‘p’ tn in 2012, compared with INR ‘q’ tn in the previous year • Diamonds account for ‘r’% of the total G&J export volumes with gold jewelry contributing ‘s’%, colored gemstones and others contributing ‘t’% each and rough diamonds contributing ‘w’% of the total share • Major importers of G&J from India are Country 1, Country 2, and Country 3 contributing ‘b’%, ‘c’% and ‘d’% respectively of the total exports • Country 4 is the major supplier of raw materials, contributing ‘f’% of all imports In the Union Budget for FY 20--, the import duty on pre-forms of precious and semi-precious stones was reduced from ‘g’% to ‘h’% GEMS & JEWELRY MARKET IN INDIA 2013.PPT 7
  • 8. Export-Import (1/16) Pearls, natural or cultured, whether or not worked or graded but not strung, mounted or set Exports (Value-Wise) Imports (Value-Wise) INR mn INR mn 6,000 d1 600 4,000 400 2,000 a2 b2 2010 2011 c2 d2 2012 2013 200 a1 b1 c1 2010 0 2011 2012 0 2013 Exports (Region-Wise: 2013) q1% r1% s1% Imports (Region-Wise: 2013) UAE Hong Kong USA UAE s2% q2% Hong Kong r2% t2% Japan China Others Others p2% p1% HS Code: GEMS & JEWELRY MARKET IN INDIA 2013.PPT 8
  • 9. Drivers & Challenges – Summary Drivers Mass appeal and growing income among households Low cost and abundance of skilled labor Growing use of high-end technology Advantages of SEZs Challenges Rising gold prices Stiff competition among players Dependence on raw materials imports Emerging threat from other countries Changing consumer perceptions & preferences Growing training institutes GEMS & JEWELRY MARKET IN INDIA 2013.PPT 9
  • 10. Key Trends – Summary Growing organized retail space Aggressive marketing and advertising Online retailing of jewelry Trends ` Preference towards affordable jewelry Large scale shows and exhibitions Domestic players acquiring foreign companies Investments from PE firms GEMS & JEWELRY MARKET IN INDIA 2013.PPT 10
  • 11. Government Policies and Initiatives – Summary Industrial policy FDI policy Taxes Government ` Policies and Initiatives Kimberley Certification Process Hallmarking Foreign Trade Policy (2009-2014) Initiatives Import Duties and Relaxations GEMS & JEWELRY MARKET IN INDIA 2013.PPT 11
  • 12. Competitive Benchmarking (x/y) Key Ratios of Top 5 Companies – Operational Basis (FY 2013) (p/q) Gross Margin % 30 Net Margin a1 a3 20 10 Operating Margin b1 b3 c1 a2 0 Titan Industries Ltd. b2 c2 Rajesh Exports Ltd. a5 a4 c3 Tribhovandas Bhimji Zaveri Ltd. b4 c4 Gitanjali Gems Ltd. b5 c5 Shrenuj Company Ltd. • Company 1 recorded the highest gross margin of a1%, while Company 2 with a2% recorded the lowest gross margin • Company 1 recorded operating margin of b1%, higher than that of its peers, while Company 2 recorded the lowest operating margin with b2% • Net margin was also highest for Company 1 with c1% while it was lowest for Company 2 which recorded net margin of c2% GEMS & JEWELRY MARKET IN INDIA 2013.PPT 12
  • 13. Public: Domestic Company – Company 1 (1/4) Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Products and Services Category Head Office Products/Services Key People Name Designation Person 1 Whole-time Director Person 2 Managing Director Person 3 Whole-time Director Person 4 Director GEMS & JEWELRY MARKET IN INDIA 2013.PPT 13
  • 14. Public: Domestic Company – Company 1 (2/4) Financial Snapshot Key Ratios Total Income INR mn Net Profit/Loss INR mn b2 c2 d2 a2 a1 b1 c1 d1 2010 2011 2012 2013 60,000 40,000 20,000 0 2,000 1,500 1,000 500 0 Financial Summary • Company earned a net profit of INR XX mn in FY 20XX, as compared to net profit of INR Y mn in FY 20YY • It reported total Income of INR XX mn in FY 20XX, registering an increase of X per cent over FY 20YY • It earned an operating margin of X.X per cent in FY 20XX an increase of X.X percentage points over FY 20YY • The company reported debt to equity ratio of X.XX in FY 20XX, an increase of X.X per cent over FY 20YY Key Financial Performance Indicators Indicators Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute) Value (dd/mm/yyyy) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved GEMS & JEWELRY MARKET IN INDIA 2013.PPT Decline 14
  • 15. Public: Domestic Company – Company 1 (3/4) Key Business Segments Key Geographic Segments Segment 1 Region 1 100% 100% 50% Region 2 100% 100% 100% 100% 50% 0% 0% 2010 2011 2012 2013 p1% q1% r1% p2% q2% r2% 2010 2011 2012 Business Highlights Description Overview Diamond Business Jewelry Business Overseas Presence News • Company 1 was established in 19-- for manufacturing and trading diamonds • Principal operations of the company are classified into Business Segment 1 and Business Segment 2 • It set up its first factory for manufacturing cut and polished diamonds in City 1 in 19-- and its second manufacturing facility in City 1 for manufacturing large size polished diamonds in 20-• They procure the rough diamonds directly from Company A as well as from the open market • Company B, a subsidiary of Company 1, designs and manufactures, diamond studded jewelry which is retailed under the brand name ‘Brand 1’ across the world • Company B owns a jewelry manufacturing facility in City 2, State 2 • It has sales and distribution associates in ‘z’ countries that include Country 1, country 2, Country 3, Country 4 and Country 5 GEMS & JEWELRY MARKET IN INDIA 2013.PPT 15
  • 16. Public: Domestic Company – Company 1 – SWOT Analysis (4/4) S W O T CORONARY STENTS MARKET IN INDIA 2013.PPT 16
  • 17. Thank you for the attention Gems & Jewelry – India report is part of Netscribes’ Consumer Goods Industry Series. For any queries or customized research requirements, contact us at: Phone: E-Mail: +91 22 4098 7600 info@netscribes.com Follow us on: About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. CORONARY STENTS MARKET IN INDIA 2013.PPT 17