For the complete report, get in touch with us at : info@netscribes.com The usage of fertilizers in India has been a very old phenomenon owing to the large scale production of a variety of crops. India being an agro-based country, agriculture is a very important part of the livelihood of a large section of the population. This ever increasing population has put a tremendous pressure on the availability of food grains. This phenomenon is in turn boosting the fertilizers market. Government regulates a large portion of this sector and provides the second largest amount of subsidies to the players. Players are rapidly increasing their production capacities of fertilizer manufacturing plants and so the market is set to boom in the near future. Players in the market are utilizing foreign technologies as well, and are devising better products to suit the crop production and increase the per hectare productivity. The report begins with an introduction to the fertilizer market indicating the types of fertilizers in India. The market overview section provides details about the consumption levels of fertilizers in terms of nutrients and the segmentation of the nutrients widely used in India for crop production. The production level of such fertilizers in nutrient terms has been indicated along with the import figures of the nutrients. This is followed by the description of the kinds of fertilizer products used in India with the existent nutrients. Their production and consumption levels have been highlighted. An analysis of the drivers explain the factors for growth of the industry including large subsidies, lack of sufficient usage of fertilizers, growing investments in the fertilizer industry and increasing food grain production. The key challenges identified include price hike of natural gas, unavailability of raw materials and volatile international prices and growing use of micro irrigation systems. The major government bodies regulating this sector have been described with their key roles, activities and functions. Policies of government in form of the new Nutrient based Subsidy Policy (NBS) have been included. The key incentives provided by the government have been analyzed with the key initiatives that the government has taken to boost the overall sector. Key trends identified in the market have been highlighted including water soluble fertilizers, investments from technology providers & players and increasing joint ventures. The competition section provides an overview of the competitive landscape in the industry illustrating the share of players in terms of Urea production capacities. It also includes a detailed profile of the major players in the market including their financials. The key developments in the sector over the past year have been highlighted.

1. Fertilizers Market – India
October 2010

2. 2FERTILIZERS MARKET IN INDIA 2010.PPT
SAMPLE
Executive Summary
Market
Fertilizer production in India, nutrient-wise, was X mn tonnes in 20--
Fertilizers are primarily created using 3 nutrients, Nutrient 1, Nutrient 2, and Nutrient 3
X fertilizers with Product 1 are the most extensively consumed fertilizers in India
Growth in the market has been propelled by favourable policies by the government
Drivers &
Challenges
Drivers:
Large subsidies
Lack of sufficient usage of fertilizers
Growing investments in the fertilizer industry
Increasing lifestyle diseases and therapies
Increasing food grain production
Challenges:
Price hike of natural gas
Unavailability of raw materials and volatile
international prices
Growing use of micro irrigation systems
Trends
Water soluble fertilizers (WSF)
Investments from technology providers & players
Increasing joint ventures
Govt.
Regulations &
Initiatives
Govt. bodies and associations like X, Y and Z are aiming to provide lucrative opportunities to
players in the market by efficiently regulating the usage of fertilizers
Recent launch of Policy X provided a major thrust to the market in the form of subsidies
Govt. is also promoting indigenous production of fertilizers to reduce dependence on imports
Competition
Market is highly competitive with major companies battling for increased market share
Players are also actively expanding their production capacities and are also reviving their plants
Company 1, Company 2 and Company 3 are some of the major X producers in the Indian market

3. 3FERTILIZERS MARKET IN INDIA 2010.PPT
•Introduction
•Market Overview
•Drivers & Challenges
•Government Regulations & Initiatives
•Trends
•Competition
•Key Developments

4. 4FERTILIZERS MARKET IN INDIA 2010.PPT
SAMPLE
Consumption of fertilizers has been gradually increasing
with rising demand for food
Overview Consumption of Fertilizers (Nutrient-wise)
Source:
• Fertilizer consumption in India has risen steadily
owing to the increasing need for food grains to feed
India’s large population
State 1, 2,3,4,5,6,7 are the largest consumers of fertilizers
X-based Product Z accounts for more than half of the
fertilizer consumption because of heavy government
subsidies
• Growth in the Indian industry has been largely due to
the policies pursued by the government
m
0
z%
2009
s
j%
k%
l%
2008
r
g%
h%
i%
2007
q
d%
e%
f%
2006
p
a%
b%
c%
n
mn tonnes
l
o
p
Fertilizers – Segmentation (Nutrient-wise)
Segment 1
Segment 3
Segment 2
Fertilizers
Segment 1 Segment 2 Segment 3
Overall
consumption
is set to grow
at a CAGR of
X% till 20XX-
XX
Fertilizers Consumption (20-- - --)
A%
B%
Country 1
Others

5. 5FERTILIZERS MARKET IN INDIA 2010.PPT
SAMPLE
Urea is the most extensively produced and consumed
fertilizer in India
Fertilizer Products – Overview Production of Fertilizer Products
Source:
•Product 1 is the cheapest and most overused
fertilizer in India
There are three types of urea plants — X-based, Y-
based and Z-based
•Major companies like Company 1, 2, 3 and 4
are the leading producers of Urea in India
•Apart from Product X, the major fertilizer
products used in India are Y, Z, A and B
There are X grades of Z complex fertilizers in India
•Availability of raw materials and intermediates
has been a major bottleneck in the domestic
production of fertilizer products
During 20XX-XX, the imports of fertilizer products
was Z mn tonnes
•Furthermore, excess consumption of fertilizer
products has led to a large import market
•It costs up to USD X bn to set up a Z MT
fertilizer plant
Consumption of Fertilizer Products
mn tonnes
t
s
r
q
p
0
y%
2010
q
j%
k%
l%
2009
P
g%
h%
i%
mn tonnes
s
r
q
p
0
z%
2010
y
d%
e%
f%
2009
x
a%
b%
c%
Segment 3
Segment 2
Segment 1
Segment 3
Segment 2
Segment 1

6. 6FERTILIZERS MARKET IN INDIA 2010.PPT
Drivers & Challenges – Summary
Increasing food grain production
Lack of sufficient usage of fertilizers
Growing investments in the fertilizer
industry
Large Subsidies
Drivers
Growing use of micro irrigation
systems
Unavailability of raw materials and
volatile international prices
Price hike of natural gas
Challenges

7. 7FERTILIZERS MARKET IN INDIA 2010.PPT
Trends – Summary
Key
Trends
Water soluble fertilizers
(WSF)
Increasing joint ventures
Investments from
technology providers &
players

8. 8FERTILIZERS MARKET IN INDIA 2010.PPT
SAMPLE
In spite of high regulations in the sector, many players are
competing for larger market share
•Currently, there are X large size fertilizer units
in India manufacturing a range of A, B and C
fertilizers
Of these, P units produce Product 1, Q units
produce Product 2 and 3, R units produce low
analysis straight Z fertilizers
•In spite of tight regulations, there are many
companies vying for a larger market share
•Lack of fresh investments and price control
has for long affected the financial strength of
the companies
However, new policies and further liberalization is
expected to benefit the sector and increase
competition
•Growing investment from private players in
the market for capacity expansion and entry of
newer players will increase competition
Overview X Production – India (20-- - --)
Source:
k%
j%
i%
h%
g%
f%
e%
d%
c%
b%
a%
Others
Company 10
Company 9
Company 8
Company 7
Company 6
Company 5
Company 4
Company 3
Company 2
Company 1

9. 9FERTILIZERS MARKET IN INDIA 2010.PPT
SAMPLE
Major Players (1/24)
• It engages in the manufacture of X and other nutritional products for plants and animals in India
• Produces various products including plant nutrients, insecticides, and veterinary products
• Also produces fertilizers of various quality, anti-bacterial products for agricultural use, and nutritional products for
animals
• It markets its products through super distributors, distributors, marketing agents, and dealers/retailers
Source:
Headquarters State 1
Founded 19--
Products
Multi-micro nutrient fertilizers,
chelated micro nutrient fertilizers,
specialty soluble fertilizers
Key People MR. A – MD, Chairman
Company Snapshot: Company 1 Ltd.
Business Highlights
Corporate Information Financial Performance
Profit / Loss
Revenue
1,114.7
727.4
1,016.7
0
500
1,000
1,500
2,000
0
50
100
150
Profit
INR mn
Revenue
INR mn
2010
1,508.6
200920082007

10. 10FERTILIZERS MARKET IN INDIA 2010.PPT
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