For the complete report, get in touch with us at : info@netscribes.com As globalization set in, event management got a head start as multinationals started pouring into India. The general need to sculpt an event with utmost success has deliberated on the advent of event management as a profession. Today even general family events such as marriages are treading the lines of getting assistance from event management concerns. Formerly what started as a means of streamlining the entire set of activities to make a grand event, has inadvertently transpired into infusing elements of glamour and glitz to make it stand out from the rest. The report begins with an introduction of concept of event management along with a brief description of the event planner as well as the activities that is required to manage. It is then followed by a detailing of the key steps in event management. The market overview section entails an understanding of the sector in India as also provides the market size and growth. A description of the key segments that event management concerns look to cover comes next. This gets followed by an analysis of the costs incurred and revenues garnered by a concern in this field on a normal basis. The focus then moves towards discussing the revenue model adopted by majority of the players in this sector. The next section elaborates on the value chain analysis of the sector. The section gets concluded with a Porter’s Five Forces analysis of the sector. Brief descriptions of the drivers that help the sector to prosper include growth in disposable income and consumer spending, increase in below the line activities, increase in corporate vents, spurt in sport events, rise of wedding and other family events and rising need of organized and structured events. Event management service is deemed as a luxury product whose chief driver remains increased disposable income that can be expended beyond one’s expenditure for necessity. It is possible for people to splurge on extravagant events only if they have enough income at their hands coupled with their willingness to spend on parties. Another significant aspect in this regard is the increase of below the line (BTL) activities. Marketing as a genre has improved vastly with innovative avenues like BTL churning more publicity and visibility for products. BTL indulges in public events that are required to be organized keeping the interaction quotient in mind. A significant driving factor in this sector is the increase in corporate events which are organized on a grand scale and as such require the help of event management concerns. As India awakens to a light towards prosperity, it is beset with a growth in the corporate sector per se. While corporate events get associated with business events, sports events are the latest addition in commercial events that also ask for event management services. Gala events in the likes of ICC World Cup or Commonwealth Games have th

1. Event Management Market India
Event Management Market ‐
Event Management
Event Management
July 2012

2. Executive Summary
 Event management market is slated to grow at a rate of 14% per annum over the period 2011‐14e
 Can be categorized into 4 segments namely Corporate events, Leisure events, Cultural events and
Market Personal events
 Revenues for the sector is sourced from predominantly 2 types such as reactive and proactive
bases
Drivers Challenges
– Growth in disposable income and – High entertainment tax
Drivers & consumer spending
– Increase in below the line activities
Increase in below the line activities – Lengthy procedure for import of
Lengthy procedure for import of
Challenges equipments
– Increase in corporate events
– Spurt in sports events
– Rise of wedding and other family events
– Rising need of organized and structured
events
 Sports broadcaster entering event  Events going green in their outlook
Trends management domain  Hybrid elements coming to the fore
 Event management courses in the offering  Foreign universities collaborating with Indian
F i
Foreign companies entering India
i i I di universities
Major Players
Competition Advent Greens DNA Entertainment Fusion Events
Percept Showhouse Wizcraft International
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Cost Revenue Analysis
•Drivers & Challenges
•Government Participation
•Trends
•Competition
•Strategic Recommendations
pp
•Appendix
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 3

4. Need for sketching events with precision and grandeur
converges on the surfacing of event management sector SAMPLE
Event Management Market – Overview
• Event management industry in India is roughly ten to twelve years old and is fast gaining momentum
• Primarily it has been an unorganized market which is slowly transitioning into an organized structure
• Increase in a1 and a2 needing professionals to manage them has led to a major demand for event managers
• a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs
a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs
Event Management Market – Growth
INR bn
f%
E
D
C
B
A
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 4

5. A cost‐revenue analysis deliberates on the costs incurred
and revenues garnered by the players
Cost – Revenue Analysis
SAMPLE
Costs incurred being of the organizers and vendors, revenue model for
this sector varies from firms to firms
P1 P5
X1
X5
P2
R
X2 E P6
C
V
O
E
S X6
P3 N
T
U
X3 E
P7
P4
X7
X4
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 5

6. Drivers & Challenges – Summary
Drivers
Growth in disposable income and
consumer spending
Increase in below the line activities
Challenges
Increase in corporate events High entertainment tax
Spurt in sports events Lengthy procedure for import of
Lengthy procedure for import of
equipments
Rise of wedding and other family
events
Rising need of organized and
Ri i d f i d d
structured events
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 6

7. Efforts to make family events unique translates into growth
proposition for event management services
Rise of wedding and other family events Impact
• As wedding industry shoots with burgeoning demand for lavish events, wedding planning
industry gets a boost for demand of organized and structured planning services
• Th
These planning services are the forte of event management concerns whose revenues are
l i i th f t f t t h
sourced from these events by a considerable percentage
• Wedding as an event needs precision in planning and implementation which is rendered by
event management concerns
• Presently, people are willing to shell out huge money to make their events glorious and stand
out from the rest
 Selecting proper venue, cuisine to that of arranging for entertainers like actors or singers to perform in
weddings constitute the multifarious facets that actually require professional and organized help
• As income level increases and associated affluence augments, time devotion becomes a
constraint which paves the way for event management concerns to step in and hold reins
Wedding Industry – Growth in India
INR bn
u% T
S
Q1 R
Q
P
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 7

8. Umbrella association holding the reins of the entire…
SAMPLE
Event & Entertainment Management Association (1/3)
• Event & Entertainment Management Association (EEMA) is an apex body that represents all credible event
management companies of India
management companies of India
• Is an unified voice of the industry to the Government, statutory bodies, taxation authorities and private
licensing authorities as also individual clients or vendors or artists
• It primarily looks to lay down professional standards of management and interface between its members and
clients, vendors and artists across the country
Representation to Legal/
Features of EEMA
Government Bodies
F1
• R1
• R2
F2
• R3
• R4
F3
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 8

9. Trends – Summary
Sports broadcaster entering event management domain
Event management courses in the offering
Foreign companies entering India
`
Key Trends
Events going green in their outlook
Hybrid elements coming to the fore
Foreign universities collaborate with Indian universities
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 9

10. Going green has become the buzzword for this sector
SAMPLE
Events going green in their outlook
• Event management concerns are presently concentrating on environmentally conducive
themes
• Organizers are looking at incorporating green elements to their shows by including all those
g g p gg y g
components that do not harm the environment
• This not only acts as a means to preserve the environment but also manages cost effectively in
the long run
T1 T2 Advantage T3
T4 T5 Advantage T6
T7 T8 Advantage
Ad t T9
T10 T11 Advantage
Advantage T12
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 10

11. Private: Domestic Company – Company 1 (1/3)
Company Information
SAMPLE
Offices and Centres – India
Registered Address
Tel No. Place
Fax No.
Website
Year of Incorporation
Registered
Address
Products and Services
Products and Services
Category Products/Services
Services Event Management Key People
Name
N Designation
D i ti
Person 1 D1
Person 2 D2
Person 3 D3
Person 4 D4
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 11

12. Private: Domestic Company – Company 1 (2/3)
Financial Snapshot
i i lS h
SAMPLE
Key Ratios
K i
Total Income y‐o‐y change
Particulars 2011 2010 2009 2008
Total Income Profit (2011‐10)
INR mn Profit / Loss INR mn Profitability Ratios
V
Operating Margin 12.71 25.64% 12.94% 24.07% N.A.
X Net Margin 13.03 15.19% 2.15% 15.62% N.A.
Profit Before Tax Margin 12.71 25.64% 12.94% 24.07% N.A.
W Return on Equity 27.23 31.10% 3.86% 56.61% 11.33%
Return on Capital Employed 45.71 70.09% 24.38% 121.64% 28.11%
Return on Working Capital 40.81 48.94% 8.14% 105.38% 13.62%
Return on Assets 26.67 30.18% 3.51% 50.24% 9.07%
U Return on Fixed Assets 78.17 84.59% 6.43% 101.35% 33.82%
0 0.0 Cost Ratios
20‐‐ 20‐‐ 20‐‐ 20‐‐ Operating costs (% of Sales) ‐12.71 74.36% 87.06% 75.93% N.A.
Administration costs (% of
N.A. N.A. N.A. N.A. N.A.
Financial Summary Sales)
Interest costs (% of Sales)
Interest costs (% of Sales) N.A.
NA N.A.
NA N.A.
NA N.A.
NA N.A.
NA
• Company incurred a net profit of INR ‐ mn in FY 2011, as Liquidity Ratios
compared to net profit of INR ‐ mn in FY 2010 Current Ratio ‐22.90% 3.26 4.23 2.31 3.33
Cash Ratio ‐7.49% 1.93 2.09 0.74 0.24
• It reported total Income of INR ‐ mn in FY 2011, Leverage Ratios
registering a decrease of ‐% over FY 2010 Debt to Equity Ratio ‐63.69% 0.03 0.08 0.12 0.25
Debt to Capital Ratio ‐61.80% 0.03 0.08 0.11 0.20
• Earned an operating margin of ‐% in FY 2011, an increase Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
of ‐ percentage points over FY 2010
Efficiency Ratios
• The company reported a debt to equity ratio of ‐ in FY Fixed Asset Turnover 86.47% 5.57 2.99 6.49 0.00
2011, a decrease of ‐% over FY 2010 Asset Turnover 21.73% 1.99 1.63 3.22 0.00
Current Asset Turnover
Current Asset Turnover ‐22 63%
22.63% 2.23
2 23 2.89
2 89 3.83
3 83 0.00
0 00
Working Capital Turnover ‐14.79% 3.22 3.78 6.75 0.00
Capital Employed Turnover 14.06% 2.05 1.80 3.62 0.00
Improved Decline
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 12

13. Private: Domestic Company – Company 1 (3/3)
Key Recent Developments
SAMPLE
Description News
• Boasts of handling all the five stage sin an event including b1, b2, b3, b4
Overview
• Provides management services in fields of b5, b6, b7, b8, b9
Services • Events organized include b10, b11, b12, b13
• Judges every event by its own exclusivity and categorizes events into 3 divisions which are
y p
looked after by experts in each field
Miscellaneous
i ll
• Starting from b14, b15, b16 to b17, b18, it looks after every nooks in the organizing of
events
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 13

14. Thank you for the attention
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EVENT MANAGEMENT MARKET IN INDIA 2012.PPT 14