B2B events industry comprises of trade shows and exhibitions whose main intention is to bring together buyers and sellers on a common platform. Leading event organizers conduct events wherein large numbers of exhibitors take part in order to promote their products and services. Such trade events foster growth of an industry and the economy on a whole. It also serves as a channel for interaction of Indian companies with global firms, to form partnerships and alliances. There is a growing need of marketing activities amongst industry players and as such trade events and shows provide a good opportunity. Apart from being cost effective, events also generate sponsorships and greater market coverage. India becoming a manufacturing hub and experiencing rapid economic growth is attracting event organizers from foreign countries to base their events in leading cities of India and form greater business tie-ups with Indian firms. The report begins with the market overview section highlighting the number and size of international exhibition centres around Asia Pacific. It also includes the number of exhibitions identified in the region. This is followed by the Indian market scenario depicting the size of B2B events market and highlighting the forecasted growth of the same in India. The revenue model for the events market in India has been analyzed indicating the key parameters on which the revenues of the organizers and exhibitors is dependent. The key participants of the industry have been included to give a clear picture of the parties involved in the smooth running of an event. This is followed by the market characteristics section which highlights the nature of the market in India. The characteristics covered include growth of the Indian economy, innovation and specialization of events, an effective channel for marketing, increase in sponsorship sales and pricing initiatives, and infrastructure development through foreign investment. The key issues and challenges identified encompass lack of proper infrastructure, competition from other players and dependence on industry growth. This is followed by a section which highlights the support extended by the government to the event organizers in India. It encompasses the criterias required for financial support from the respective ministry. It also shows the items which are included for reimbursement from the government along with the steps to be followed to be eligible to receive the grant. This is followed by a section wherein some major B2B trade shows in India have been highlighted. It includes a detailed description of the shows along with their organizer details and category of exhibitors and visitors. The competition section provides an overview of the competitive landscape of the market. It highlights the space sales at trade fairs in India in terms of industries covered under such events. It also provides a summary of the leading exhibition venues in India along with their indoor size and a summary of the leading event organizers in India with their annualized sales. It also includes a detailed profiling of players in the market with a brief description of their major upcoming events.

1. B2B Events Market – India
November 2010

2. 2B2B EVENTS MARKET IN INDIA 2010.PPT
SAMPLE
Executive Summary
Market
Issues &
Challenges
Competition
Total market for B2B Events in India was valued at INR X bn in 20--; expected to grow at a CAGR of
X% to reach INR Z bn in 20--
Sources of revenue for organizers are based on mixed variables like A, B, C and D
India is fast evolving with increasing number of exhibition centres and event organizers
Market is fragmented with low barriers of entry and rising number of event organizers
Centre 1 and Centre 2 are the largest exhibition centres in India
There is a huge influx of foreign players who are bringing international trade events to Indian
market
Lack of proper infrastructure
Competition from other players
Dependence on industry growth
Market
Characteristics
Growth of the Indian economy
Innovation and specialization of events
An effective channel for marketing
Increase in sponsorship sales and pricing initiatives
Infrastructure development through foreign investment
Government
Support
Financial assistance is provided to event organizers in India from the Department of X in order to
boost FDI inflow in India
Event promotion in India is provided grants as well as other services through a scheme envisaged
by the Ministry

3. 3B2B EVENTS MARKET IN INDIA 2010.PPT
•Market Overview
•Market Characteristics
•Issues & Challenges
•Government Support
•Major B2B Trade Shows
•Competition

4. 4B2B EVENTS MARKET IN INDIA 2010.PPT
SAMPLE
Global market for B2B events is rising owing to the needs of
higher networking between buyers and sellers
• Global market for events is growing owing to the
growing interest of organizers and exhibitors
• Sector 1, 2 and 3 segments account for a large
portion of space sales in exhibitions across Country 1
X, Y and Z are other segments showing growth
• Exhibitions have excellent cash flow characteristics,
with booth space deposits often paid up to a year in
advance
Global Market – Overview No. of International Exhibition Centres
Source:
Size of International Exhibition Centres
Others*
G%
Country 6
F%
Country 5 E%
Country 4
D%
Country 3
C%
Country 2
B%
Country 1A%
Asia Pacific – 20XX; Total Centres – Z
Others*
G%Country 6
F%
Country 5
E%
Country 4
D%
Country 3 C%
Country 2
B%
Country 1
A%
Asia Pacific – 20XX; Total Gross Indoor Size – Z mn sq.
m
*Others include X, Y, Z
Number of Exhibitions Identified (20XX)
Country 4
D%
Country 3
C% Country 2
B%
Country 1
A%
Others*
G%
Country 6 F%
Country 5
E%
Total – Z

5. 5B2B EVENTS MARKET IN INDIA 2010.PPT
SAMPLE
Indian B2B events market is growing steadily giving rise to
opportunities for sellers to tap large number of buyers
• The B2B events industry comprises of trade shows
and exhibitions intended to bring together buyers
and sellers on a common platform
• India is ranked Xth after Country 1. 2. 3 and 4, both in
terms of number of exhibitions held as well as space
covered
Number of exhibitions identified in India during 2008 were
X with an estimated annual size of Z square meter (sq. m)
Annual estimated revenues for the same period was INR X
bn
State 1 and 2 account for most number of important
exhibition centres in India
• Sale of exhibit space is part of a standard business
model
• Higher networking and lead generation prospects for
firms from specific industries is driving this market
for players to come together and exploit business
opportunities, partnerships and other marketing
alliances
• Erosion of print and traditional media spending is
propelling companies to utilize trade opportunities
through trade shows and exhibitions
Indian Market – Overview Market Size & Growth
Source:
INR bn
d
c
b
a
g
f
e
0
A%
2014e
v
2013e
u
2012e
t
2011e
s
2010e
r
2009e
q
2008
p
Note: Figures are for respective calendar years

6. 6B2B EVENTS MARKET IN INDIA 2010.PPT
Market Characteristics – Summary
Growth of the Indian
economy
Increase in sponsorship sales
and pricing initiatives
An effective channel for
marketing
Innovation and
specialization of events
Infrastructure
development through
foreign investment
Market
Characteristics

7. 7B2B EVENTS MARKET IN INDIA 2010.PPT
Issues & Challenges – Summary
Key
Issues &
Challenges
Lack of proper
infrastructure
Dependence on industry
growth
Competition from other
players

8. 8B2B EVENTS MARKET IN INDIA 2010.PPT
SAMPLE
Major B2B Trade Shows (1/11)
• Constructed - XX
• Bare – ZZ
Price of Stall (INR)
• Representation from X countries including Country 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 etc.International
Participation
• More than XX visitors
• Visitors are from a number of industries including X, Y, Z among all others
Visitors
• Number: More than XX
• Profile: Exhibitors include a wide range of products including X, Y, Z among all others
Exhibitors
• ZConducted since
•Company A
•Media partner is Company B
Company
•X and YIndustry Segment
Show 1
Source: Note: This list is not exhaustive

9. 9B2B EVENTS MARKET IN INDIA 2010.PPT
SAMPLE
Industry is fragmented with low barriers of entry, however
organizers are striving to increase their reach
•Indian B2B events industry is quite fragmented
•Two most important exhibitions centres in
India are
Centre 1 in State 1, which falls under the
Company A,
Centre 2 in State B
•Other cities such as City 1, 2, and 3 have also
been developing major exhibition centres
•Companies are aiming to exhibit innovative
ideas and products in trade shows and events
to attract more buyers
•With increasing foreign interest in Indian X and
Y sectors, trade events cater to a large
audience
Competition – Overview Space Sales at Trade Fairs – Industry wise
Source:
i%
H%
C%
G%
B%
F%
A%
E%
D%J%
k%
Segment 9
Segment 8
Segment 3 Segment 7
Segment 2 Segment 6
Segment 1 Segment 5
Segment 4
Segment 10
Segment 11
Estimated Annual Size – XX sq. m

10. 10B2B EVENTS MARKET IN INDIA 2010.PPT
SAMPLE
Major Event Organizers (1/23)
Business Highlights
• Is the oldest & the largest apex body in the X industry in India
• Based in State 1
• Has more than XX members directly and ZZ members through X affiliated associations from all over India, representing various segments of
the industry such as A, B, C, D, E, F etc.
• It organizes national and international seminars, lecture meetings, conferences, buyer & seller meet, training programmes
• In order to explore business gateways they also organize trade meetings between its members and delegations from X, Y, and Z from
various countries frequently
Source:
Company Snapshot: Company 1
XXZ IndustryShow 3
XXY IndustryShow 2
Major Upcoming Events
X Industry
Focus Area of Show
Show 1
Show
NA
Date

11. 11B2B EVENTS MARKET IN INDIA 2010.PPT
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