3. 3
Behaviorally Targeted Surveys
Survey panelists based on website visitation
Survey visitors of virtually any
website URL and 150+ categories
of websites
Survey and segment panel members
based on visitation frequency
(i.e., heavy, medium and light)
Survey customers and prospects
based on their cross-website
visitation
Target customers and prospects
based on website visitation
Combine survey-based profile data
with behavioral data to target
respondents with more precision
6. 6
Applications
Screening Criteria
Use site visitation data as an additional or
alternative screening tool to better identify
your audience
Site Visitation Understanding
Survey site visitors based on frequency
of site visitation
Competitive Intelligence
Survey visitors to your site vs. your
competitors’ sites
Intent to Purchase
Identify purchase intenders by
website visitation
7. 7
Behavior-based Targeting Categories
Over 150, including …
Automotive
Shopping
Business & Finance
Real Estate
Education
Movies
Games
Books
Performing Arts
Television
Food & Beverage
Lifestyle
Gambling
Government & Politics
Health & Medical
Fashion
IT
News
Department Stores
Sports
8. 8
Key Metrics:
How does it work?
The OnDimension panel is a subset of the Research Now panel whose
members have opted in to have their online behaviors tracked via a
desktop app downloaded to their PC.
10. 10
OBJECTIVE 1
The Research Challenge
2 main objectives:
Identify auto intenders at the early stage of the
decision making process
CASE
STUDY
OBJECTIVE 2
Understand the purchase process
12. 12
Auto Intenders
2,500 completes, split behavioral and screened, where screening demos were matched to natural
fallout of behavioral data (55% male, 15% under 35, 25% under $50K)
Purchased a Vehicle
Intend to Purchase Vehicle
Gather auto info online
Ford Considerers
Ford Buyers
Gather auto info online
Ford Considerers
17%
23%12%
86%
31%
14%
91%
30% 32%
92%
86%
27%
13%
CASE
STUDY
29%
17. 17
Competitive Intelligence
CASE
STUDY
SOLUTION
Using the OnDimension panel, we
identified and surveyed members who
visited the client’s website and a
competitive set of websites based on
frequency.
LEARNINGS
The client obtained detailed findings on
attitudes about competing websites and
was able to gain insights to inform their
marketing efforts and messaging /
production selection.
PROBLEM
A major online retailer was looking to
understand competitive shoppers,
rejecters and switchers.
18. 18
Intent to Purchase
CASE
STUDY
SOLUTION
Using the OnDimension panel, we identified
members who had visited a cruise website in
the past 90 days. We then used survey
questions to validate those in-market and
gauge their motivations.
LEARNINGS
The client gained insights into key drivers
of the purchase process and why
customers were not considering certain
cruise lines.
PROBLEM
A major cruise line was looking to
survey people in the market for a cruise
to understand their decision criteria.