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Yomego - social changing brand reputation

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Reputation Online
Reputation Online
Tecnologia
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yomego: Who we are
[object Object],[object Object],[object Object],Yomego: What we do
[object Object],[object Object],[object Object],[object Object],Social media and brand equity
Defining brand equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011: Born social? Eric Schmidt: In two years, smartphone sales will surpass PC sales Forrester: Tablet sales will surpass laptop sales by 2015
Social media is hard to pin down
[object Object],[object Object],[object Object],[object Object],[object Object],Social media is hard to measure
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Making sense of monitoring
Revisiting the Interbrand 100 Source: Top 50 brands in social media, forthcoming NMA supplement in conjunction with Yomego & Alterian
eBay #1? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers Dell, #12 – The great success story Automotive brands are getting it Ford#7, Honda, Hyundai, Ferrari etc appear too
Some luxury brands get it Gucci, #6
Some luxury brands don’t Moet & Chandon, not listed
Social media must be consistent
Strong Brands Integrate Social And this time, it’s more than just uploading your advert to YouTube
Mistakes harm your brand
Global brands must face local challenges & remain relevant
The Interbrand criteria still apply Leadership Stability Market Support International Trend Protection … but social media is very much part of the equation
The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699 Q&A?
 

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