With rapid economic growth, huge population base, rising income levels, changing lifestyle and consumer preferences, India has witnessed tremendous growth in its sportswear industry over the past few years. The country has been exploiting its favorable demographics, which make it one of the most attractive destinations for both domestic and international sportswear players to cash on the highly lucrative market. As a result, all the international players, including Nike, Adidas and Reebok, are striving hard to grab a share of the money-spinning market. Our research 'Sports Wear Market in India' anticipates the current size of the Indian sportswear industry worth over INR 355 Billion, which is expected to grow at a CAGR of around 45% between 2010 and 2012. The current market estimates and future projections are entirely based on the set of feasible market trends and Indian demographics, which take into consideration consumer behavior and spending patterns that may affect growth of the sportswear industry. The report has studied the Indian sportswear market by segmenting it into various subsections - sports footwear and sports apparel, rural/urban divide and gender-wise demand projections. Our extensive research on this industry has found that the current sportswear market is dominated by the sports apparel sector, but future growth will be driven by the sports footwear segment. Our research also elaborates the fact that there remains a vast difference in the buying habits and purchase decision making of Indian consumers if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns also hold true in case of how the industry players are targeting the men or women sportswear segment. All such scenarios have been thoroughly covered in the report.'Sports Wear Market in India' provides comprehensive information and rational analysis of the sportswear market in India. It gives an insight into the current market trends together with future projections considering all the macroeconomic and other factors. Factors which are fueling growth in the Indian sportswear market have been discussed in detail along with the challenges that could obstruct smooth running of the industry. Besides, the report also offers rational analysis of key sportswear companies in the country.

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Sports Wear Market in India
Published on November 2009
Report Summary
With rapid economic growth, huge population base, rising income levels, changing lifestyle and consumer preferences, India has
witnessed tremendous growth in its sportswear industry over the past few years. The country has been exploiting its favorable
demographics, which make it one of the most attractive destinations for both domestic and international sportswear players to cash on
the highly lucrative market. As a result, all the international players, including Nike, Adidas and Reebok, are striving hard to grab a
share of the money-spinning market.
Our research 'Sports Wear Market in India' anticipates the current size of the Indian sportswear industry worth over INR 355 Billion,
which is expected to grow at a CAGR of around 45% between 2010 and 2012. The current market estimates and future projections
are entirely based on the set of feasible market trends and Indian demographics, which take into consideration consumer behavior
and spending patterns that may affect growth of the sportswear industry.
The report has studied the Indian sportswear market by segmenting it into various subsections - sports footwear and sports apparel,
rural/urban divide and gender-wise demand projections. Our extensive research on this industry has found that the current sportswear
market is dominated by the sports apparel sector, but future growth will be driven by the sports footwear segment.
Our research also elaborates the fact that there remains a vast difference in the buying habits and purchase decision making of Indian
consumers if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns
also hold true in case of how the industry players are targeting the men or women sportswear segment. All such scenarios have been
thoroughly covered in the report.
'Sports Wear Market in India' provides comprehensive information and rational analysis of the sportswear market in India. It gives an
insight into the current market trends together with future projections considering all the macroeconomic and other factors. Factors
which are fueling growth in the Indian sportswear market have been discussed in detail along with the challenges that could obstruct
smooth running of the industry. Besides, the report also offers rational analysis of key sportswear companies in the country.
Table of Content
1 Analyst View
2 Research Methodology
3 India Sportswear Industry - An Overview
4 Market Performance
4.1 By Category
4.1.1 Sports Footwear
4.1.2 Sports Apparel
4.2 By Gender
4.2.1 Men
4.2.2 Women
4.3 By Urban/Rural Divide
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4.3.1 Urban
4.3.2 Rural
4.4 By Export
4.5 By Organized/Unorganized Sector
5 Market Attractions
5.1 Low Cost Production
5.2 Consumption Market
5.3 Growing Income Level
5.4 Increasing Brand Consciousness
5.5 Changing Consumer Behavior
5.6 Online Sales
5.7 Use of Credit Cards
6 Government Initiatives
6.1 Custom Duty Cut
6.2 Manufacturing Investment Regions (MIRs)
6.3 Skill Development Programmes
6.4 Institutional Support
6.5 International Testing Centers
7 Growth Inhibitors
7.1 Labor Laws
7.2 Lack of Quality Retail Space
7.3 Lack of Sound Distribution Channel
7.4 Economic and Regional Disparities
8 Company Profiles
8.1 Bata India Ltd.
8.2 Reebok India
8.3 Liberty
8.4 NIKE India
List of Figures:
Figure 3-1: Sportswear Market (Billion INR), 2009-2012
Figure 4-1: Sports Footwear Market (Billion INR), 2009-2012
Figure 4-2: Sports Footwear Market (Million Pairs), 2009-2012
Figure 4-3: Sports Apparel Market (Billion INR), 2009-2012
Figure 4-4: Forecast for Sportswear Market by Gender (%), 2012
Figure 4-5: Men's Sportswear Market (Billion INR), 2009-2012
Figure 4-6: Women's Sportswear Market (Billion INR), 2009-2012
Figure 4-7: Forecast for Sportswear Market by Urban/Rural Divide (%), 2012
Figure 4-8: Urban Sportswear Market (Billion INR), 2009-2012
Figure 4-9: Rural Sportswear Market (Billion INR), 2009-2012
Figure 4-10: Forecast for Sports Footwear in Footwear Exports (%), 2012
Figure 4-11: Forecast for Share of Organized and Unorganized Sportswear Market (2012)
Figure 5-1: Working Cost Per Hour in Major Footwear Producing Countries (US$), 2008
Figure 5-2: Population (Million), 2007-2012
Figure 5-3: Per Head Disposable Income (US$), 2009-2012
List of Tables:
Table 8-1: Bata India Limited - Strengths and Weaknesses
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Table 8-2: Reebok India - Strengths and Weaknesses
Table 8-3: Liberty - Strengths and Weaknesses
Table 8-4: Nike India - Strengths and Weaknesses
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