In 2009 nourishers/anti-agers registered a good performance in both volume and value terms. Meanwhile, fierce competition among the leading companies in anti-ageing products, including direct sellers such as Avon and Natura Cosm

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Skin Care - Brazil
Published on June 2010
Report Summary
In 2009 nourishers/anti-agers registered a good performance in both volume and value terms. Meanwhile, fierce competition among
the leading companies in anti-ageing products, including direct sellers such as Avon and Natura Cosméticos, and global specialists
such as Belocap/L'Oréal and BDF Nivea, led to decreased prices and consequently slower value growth in 2009 compared with the
review period. It is expected that competitive prices will remain over 2010-11 in order to boost volume sales.
Euromonitor International's Skin Care Products in Brazil report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Beauty and Personal Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Skin Care in Brazil
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Brazilian Beauty and Personal Care Market Shows Resilience in 2009
Brazilian Consumer Sophistication Have An Impact on Strategy
Brazil Gaining Ground As A Regional Hub for the Latin America Beauty and Personal Care Industry
Parapharmacies/drugstores and Non-store Retailing Increase Value Share
Positive Performance Expected To Continue Underpinned by the Growing Lower-income Groups
Key Trends and Developments
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Competitive Environment
Double-digit Growth Achieved in 2009 Despite Financial Crisis
Low-income Consumers Remain Stars
Increased Marketing Despite Economic Crisis Stimulates Growth
Drugstores To Remain Strong Channel for Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Avon Cosméticos Ltda
Strategic Direction
Key Facts
Summary 2 Avon Cosméticos Ltda: Key Facts
Summary 3 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 4 Avon Cosméticos Ltda: Production Statistics 2009
Competitive Positioning
Summary 5 Avon Cosméticos Ltda: Competitive Position 2009
Belocap Produtos Capilares Ltda
Strategic Direction
Key Facts
Summary 6 Belocap Produtos Capilares Ltda: Key Facts
Summary 7 Belocap Produtos Capilares Ltda: Operational Indicators
Company Background
Production
Summary 8 Belocap Produtos Capilares Ltda: Production Statistics 2009
Competitive Positioning
Summary 9 Belocap Produtos Capilares Ltda: Competitive Position 2009
Bertin Ltda
Strategic Direction
Key Facts
Summary 10 Bertin Ltda: Key Facts
Summary 11 Bertin Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Bertin Ltda: Competitive Position 2009
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Botica Comercial Farmacêutica Ltda
Strategic Direction
Key Facts
Summary 13 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 14 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Production
Summary 15 Botica Comercial Farmacêutica Ltda: Production Statistics 2009
Competitive Positioning
Summary 16 Botica Comercial Farmacêutica Ltda: Competitive Position 2009
Colgate-Palmolive Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 17 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 18 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
Company Background
Production
Summary 19 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2009
Competitive Positioning
Summary 20 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2009
Hypermarcas SA
Strategic Direction
Key Facts
Summary 21 Hypermarcas SA: Key Facts
Summary 22 Hypermarcas SA: Operational Indicators
Company Background
Production
Summary 23 Hypermarcas SA: Production Statistics 2009
Competitive Positioning
Summary 24 Hypermarcas SA: Competitive Position 2009
Indubrascom Indústria Brasileira De Cosméticos Ltda
Strategic Direction
Key Facts
Summary 25 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts
Summary 26 Indubrascom Indústria Brasileira de Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 27 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2009
Competitive Positioning
Table 15 Summary4 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2009
Natura Cosméticos SA
Strategic Direction
Key Facts
Summary 28 Natura Cosméticos SA: Key Facts
Summary 29 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 30 Natura Cosméticos SA: Production Statistics 2008
Competitive Positioning
Summary 31 Natura Cosméticos SA: Competitive Position 2009
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Procter & Gamble Do Brasil SA
Strategic Direction
Key Facts
Summary 32 Procter & Gamble do Brasil SA: Key Facts
Summary 33 Procter & Gamble do Brasil SA: Operational Indicators
Company Background
Production
Summary 34 Procter & Gamble do Brasil SA: Production Statistics 2009
Competitive Positioning
Summary 35 Procter & Gamble do Brasil SA: Competitive Position 2009
Unilever Brasil Ltda
Strategic Direction
Key Facts
Summary 36 Unilever Brasil Ltda: Key Facts
Summary 37 Unilever Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 38 Unilever Brasil Ltda: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Skin Care by Subsector: Value 2004-2009
Table 17 Sales of Skin Care by Subsector: % Value Growth 2004-2009
Table 18 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 19 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 20 Nourishers/Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 21 Skin Care Company Shares 2005-2009
Table 22 Skin Care Brand Shares by GBN 2006-2009
Table 23 Facial Moisturisers Brand Shares by GBN 2006-2009
Table 24 Nourishers/Anti-agers Brand Shares by GBN 2006-2009
Table 25 Firming/Anti-cellulite Body Care Brand Shares by GBN 2006-2009
Table 26 General Purpose Body Care Brand Shares by GBN 2006-2009
Table 27 Skin Care Premium Brand Shares by GBN 2006-2009
Table 28 Forecast Sales of Skin Care by Subsector: Value 2009-2014
Table 29 Forecast Sales of Skin Care by Subsector: % Value Growth 2009-2014
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