IntroductionThis databook provides key data and information on the news and magazine market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on two categories: newspapers and magazines*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data*Category level company and brand share (Newspaper only) as well as distribution share (News and Magazine) information for 2007 and 2008HighlightsThe market for news and magazine in South Africa increased at a compound annual growth rate of 6.7% between 2003 and 2008.The newspapers category led the news and magazine market in South Africa, accounting for a share of 97.3%.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the news and magazine market in South Africa*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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News and Magazine in South Africa to 2013
Published on August 2009
Report Summary
Introduction
This databook provides key data and information on the news and magazine market in South Africa. This report is a comprehensive
resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company
& brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on two categories: newspapers and magazines
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data
*Category level company and brand share (Newspaper only) as well as distribution share (News and Magazine) information for 2007
and 2008
Highlights
The market for news and magazine in South Africa increased at a compound annual growth rate of 6.7% between 2003 and 2008.
The newspapers category led the news and magazine market in South Africa, accounting for a share of 97.3%.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the news and magazine market in South Africa
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
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Chapter 2 INTRODUCTION 5
What is this report about' 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003-08 15
Value Analysis, 2008-13 16
Value Analysis, US$ 2003-08 18
Value Analysis, US$ 2008-13 18
Volume Analysis, 2003-08 20
Volume Analysis, 2008-13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003-08 28
Value Analysis, 2008-13 29
Value Analysis, US$ 2003-08 31
Value Analysis, US$ 2008-13 31
Volume Analysis, 2003-08 33
Volume Analysis, 2008-13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003-08 44
Value Analysis, 2008-13 45
Value Analysis, US$ 2003-08 47
Value Analysis, US$ 2008-13 47
Volume Analysis, 2003-08 49
Volume Analysis, 2008-13 50
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value 57
Volume 62
Chapter 7 SOUTH AFRICA SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 68
Economic Overview 69
Chapter 8 SOUTH AFRICA MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
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Future readings 80
How to contact experts in your industry 80
Disclaimer 80
LIST OF FIGURES
Figure 1: South Africa news and magazine value and value forecast, 2003-13 (ZAR m, nominal prices) 17
Figure 2: South Africa news and magazine category growth comparison, by value, 2003-13 19
Figure 3: South Africa news and magazine volume and volume forecast, 2003-13 (Copies m) 22
Figure 4: South Africa news and magazine category growth comparison, by volume, 2003-13 22
Figure 5: South Africa news and magazine distribution channels, by volume, 2007-08 (%) 24
Figure 6: South Africa newspapers value and value forecast, 2003-13 (ZAR m, nominal prices) 30
Figure 7: South Africa newspapers category growth comparison, by value, 2003-13 32
Figure 8: South Africa newspapers volume and volume forecast, 2003-13 (Copies m) 35
Figure 9: South Africa newspapers category growth comparison, by volume, 2003-13 35
Figure 10: South Africa newspapers company share, by volume, 2007-08 (%) 37
Figure 11: South Africa newspapers distribution channels, by volume, 2007-08 (%) 40
Figure 12: South Africa magazines value and value forecast, 2003-13 (ZAR m, nominal prices) 46
Figure 13: South Africa magazines category growth comparison, by value, 2003-13 48
Figure 14: South Africa magazines volume and volume forecast, 2003-13 (Copies m) 51
Figure 15: South Africa magazines category growth comparison, by volume, 2003-13 51
Figure 16: South Africa magazines distribution channels, by volume, 2007-08 (%) 53
Figure 17: Global news and magazine market split (value terms, 2008) ' Top 5 countries 58
Figure 18: Global news and magazine market value, 2003'08 (Top 5 countries) 61
Figure 19: Global news and magazine market split (volume terms, 2008) ' Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003'08 (Top 5 countries) 65
Figure 21: Map of South Africa 67
Figure 22: Annual data review process 76
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: South Africa news and magazine value, 2003-08 (ZAR m, nominal prices) 15
Table 4: South Africa news and magazine value forecast, 2008-13 (ZAR m, nominal prices) 16
Table 5: South Africa news and magazine value, 2003-08 (US$ m nominal prices) 18
Table 6: South Africa news and magazine value forecast, 2008-13 (US$ m nominal prices) 18
Table 7: South Africa news and magazine volume, 2003-08 (Copies m) 20
Table 8: South Africa news and magazine volume forecast, 2008-13 (Copies m) 21
Table 9: South Africa news and magazine distribution channels, by volume, 2007-08 (%) 23
Table 10: South Africa news and magazine volume, by distribution channel, 2007-08 (Copies m) 23
Table 11: South Africa news and magazine expenditure per capita, 2003-08 (ZAR, nominal prices) 25
Table 12: South Africa news and magazine forecast expenditure per capita, 2008-13 (ZAR, nominal prices) 25
Table 13: South Africa news and magazine expenditure per capita, 2003-08 (US$ nominal prices) 26
Table 14: South Africa news and magazine forecast expenditure per capita, 2008-13 (US$ nominal prices) 26
Table 15: South Africa news and magazine consumption per capita, 2003-08 (Copies) 27
Table 16: South Africa news and magazine forecast consumption per capita, 2008-13 (Copies) 27
Table 17: South Africa newspapers value, 2003-08 (ZAR m, nominal prices) 28
Table 18: South Africa newspapers value forecast, 2008-13 (ZAR m, nominal prices) 29
Table 19: South Africa newspapers value, 2003-08 (US$ m nominal prices) 31
Table 20: South Africa newspapers value forecast, 2008-13 (US$ m nominal prices) 31
Table 21: South Africa newspapers volume, 2003-08 (Copies m) 33
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Table 22: South Africa newspapers volume forecast, 2008-13 (Copies m) 34
Table 23: South Africa newspapers brand share, by volume, 2007-08 (%) 36
Table 24: South Africa newspapers volume, by brand 2007-08 (Copies m) 36
Table 25: South Africa newspapers company share by volume, 2007-08 (%) 38
Table 26: South Africa newspapers volume, by company, 2007-08 (Copies m) 38
Table 27: South Africa newspapers distribution channels, by volume, 2007-08 (%) 39
Table 28: South Africa newspapers volume, by distribution channel, 2007-08 (Copies m) 39
Table 29: South Africa newspapers expenditure per capita, 2003-08 (ZAR, nominal prices) 41
Table 30: South Africa newspapers forecast expenditure per capita, 2008-13 (ZAR, nominal prices) 41
Table 31: South Africa newspapers expenditure per capita, 2003-08 (US$ nominal prices) 42
Table 32: South Africa newspapers forecast expenditure per capita, 2008-13 (US$ nominal prices) 42
Table 33: South Africa newspapers consumption per capita, 2003-08 (Copies) 43
Table 34: South Africa newspapers forecast consumption per capita, 2008-13 (Copies) 43
Table 35: South Africa magazines value, 2003-08 (ZAR m, nominal prices) 44
Table 36: South Africa magazines value forecast, 2008-13 (ZAR m, nominal prices) 45
Table 37: South Africa magazines value, 2003-08 (US$ m nominal prices) 47
Table 38: South Africa magazines value forecast, 2008-13 (US$ m nominal prices) 47
Table 39: South Africa magazines volume, 2003-08 (Copies m) 49
Table 40: South Africa magazines volume forecast, 2008-13 (Copies m) 50
Table 41: South Africa magazines distribution channels, by volume, 2007-08 (%) 52
Table 42: South Africa magazines volume, by distribution channel, 2007-08 (Copies m) 52
Table 43: South Africa magazines expenditure per capita, 2003-08 (ZAR, nominal prices) 54
Table 44: South Africa magazines forecast expenditure per capita, 2008-13 (ZAR, nominal prices) 54
Table 45: South Africa magazines expenditure per capita, 2003-08 (US$ nominal prices) 55
Table 46: South Africa magazines forecast expenditure per capita, 2008-13 (US$ nominal prices) 55
Table 47: South Africa magazines consumption per capita, 2003-08 (Copies) 56
Table 48: South Africa magazines forecast consumption per capita, 2008-13 (Copies) 56
Table 49: Global news and magazine market value, 2008 57
Table 50: Global news and magazine market split (value terms (US$ m), 2008) ' Top 5 countries 60
Table 51: Global news and magazine market volume, 2008 62
Table 52: Global news and magazine market split (volume terms, 2008) ' Top 5 countries 65
Table 53: South Africa Key Facts 67
Table 54: South Africa population, by age group, 2003-08 (millions) 70
Table 55: South Africa population forecast, by age group, 2008-13 (millions) 71
Table 56: South Africa population, by gender, 2003-08 (millions) 71
Table 57: South Africa population forecast, by gender, 2008-13 (millions) 72
Table 58: South Africa nominal GDP, 2003-08 (ZAR bn, nominal prices) 72
Table 59: South Africa nominal GDP forecast, 2008-13 (ZAR bn, nominal prices) 72
Table 60: South Africa real GDP, 2003-08 (ZAR bn, 2000 prices) 73
Table 61: South Africa real GDP forecast, 2008-13 (ZAR bn, 2000 prices) 73
Table 62: South Africa real GDP, 2003-08 (US$ bn, 2000 prices) 73
Table 63: South Africa real GDP forecast, 2008-13 (US$ bn, 2000 prices) 74
Table 64: South Africa consumer price index, 2003-08 (2000=100) 74
Table 65: South Africa consumer price index, 2008-13 (2000=100) 74
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