How Britain Shops for Footwear 2012 | Verdict Consumer Report

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How Britain Shops for Footwear 2012 | Verdict Consumer Report
Published on April 2012

Report Summary

Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the
fuel retailing market in Russia. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site
forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product
offerings.Benchmark your service station retail offer against the major national players in the sector by examining their number of
sites, shops and car washes.Develop new marketing ideas for your service station shop and card propositions by examining the
activities of other players across Russia.Make informed pitches to potential partners by gaining insights into the major retailers'
networks, market shares, fuel throughputs, and future plans.Assess overall market entry potential by accessing key market indicators
including registered cars and national fuel volumes.In Russia, the number of fuel retail outlets dropped slightly by 1.5% in 2010 and
there were just over 27,000 service stations at the beginning of 2011. In 2010, the total volume of fuel sold in Russia increased by
over 20% after a drop of 2.0% in the previous year.The Russian fuel retail market is extremely fragmented. The leading player, Lukoil,
operates just over 8% of all service stations in the country. The majority of Russian service stations are owned by independent fuel
retailers.In Russia, the proportion of service stations with a shop is relatively low, at just over 12%. Oil majors such as Lukoil and
Rosneft operate shops at a majority of their service stations.Who are the top five players in the Russian service station retail market
and how many sites and forecourt shops do they have'What is the market share and average fuel throughput per site of the top five
players in Russia'How is the service station network evolving and which players are opening new outlets'What strategies do the key
players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used'

Table of Content

EXECUTIVE SUMMARY
'Verdict view
'Key findings
- (Untitled sub-section)
'Main conclusions
- Footwear share of shopper continues to decline
- C1s take hardest hit
- High penetration of 16'24s increases
- Range remains key '
- ' but price is increasingly a deal breaker
'Retailer highlights
- Clarks continues to attract the most shoppers for footwear
- Steady share of primarily older, more affluent shoppers at M&S
- Sports Direct's footwear main users are using its stores more and its competitors less
- JD Sports widens gap to JJB
- Footfall slips for Shoe Zone
- Price perception at New Look falters in competitive climate
- Next wins over fewer visitors

How Britain Shops for Footwear 2012 | Verdict Consumer Report (From Slideshare) Page 1/12


- Primark the worst performer for loyalty, as value position fails to make up for service and quality issues
- Loyalty falls for Asda due to range limitations
- Third highest loyalty rate for JJB despite a score drop
- Brantano has lowest visitor share for fourth consecutive year
SECTOR SUMMARY
'Share of shopper
- Footwear continues to decline
'Penetration of footwear shoppers
- Skew towards younger shoppers increases
'Retailer usage
- Clarks slips but maintains huge lead
- Main user share by region
'Conversion rates
- Main users increase as proportion of fewer visitors
'Shopping around
- Fewer shoppers overall means higher proportion of core customers and less shopping around
'Loyalty
- Steady, and relatively high, loyalty among footwear shoppers
'Drivers of loyalty/ disloyalty
- Range remains key but price of growing importance
ASDA
'Must improve range to win back shoppers
- Setback in 2012 growth
- C2s are slipping away
- Converts fewer visitors to main users
- Loyalty falls for Asda due to range limitations
- Loyal shoppers appreciate price improvements
'Visitors
- Growth trend arrested
'Main users
- Drop below level of previous three years
'Conversion rates
- Plummet in conversion of shoppers
'Loyalty
- Drop signals range problem
'Competitors
- Asda's footwear customers on a tight leash
BRANTANO
'Footfall shrinks to a loyal core ' needs to add fashion to attract new young blood
- Lowest visitor share for fourth consecutive year
- Loyalty increases as main users drop
- Lowest shopping around score in survey
- Disloyal main users would rather use Clarks
'Visitors
- Drop further off 2008 peak
'Main users
- Recovery stalls
'Conversion rates



- Stay above average
'Loyalty
- Improves as shopper base reduces to core
'Competitors
- Shopping around improves as shopper base reduces to core
CLARKS
'Clarks stays ahead
- Continues to attract the most shoppers for footwear
- Conversion rate drops back
- Loyalty drops but keeps top spot
'Visitors
- Visitor share drops back, but Clarks stays top
'Main users
- Clarks maintains significant lead
'Conversion rates
- Converting visitors to main users more difficult
'Loyalty
- Clarks shoppers stay loyal
'Competitors
- M&S remains a key competitor
JD SPORTS
'Strong range helps to build shopper share and loyalty
- Grows brand strength and store numbers
- JD Sports widens gap to JJB
- Wins loyalty with impressive offer
'Visitors
- Grow due to brand strength and store numbers
'Main users
- Rise by a good step thanks to big improvement in conversion
'Conversion rates
- Bounce back as customers appreciate improvement in proposition
'Loyalty
- Strong gain largely due to range
'Competitors
- Widens gap to JJB
JJB SPORTS
'Store closures impact on visitor share
- Visitor share drops as more stores close
- Conversion rate rises from bottom among Top 11
- Third highest loyalty score despite drop
- JJB main users shop around more than the average
'Visitors
- Visitor share drops as stores close
'Main users
- Decline once more
'Conversion rates
- Conversion rate recovers but remains low
'Loyalty



- Loyalty remains relatively high
'Competitors
- JJB loses grip on its customers as they shop around more
MARKS & SPENCER
'Loyalty of older generation doesn't deliver new shoppers instore
- Man and Woman sub brands raise footfall, but shares of footwear shoppers remain relatively low
- Steady share of primarily older, more affluent shoppers at M&S
- Must work harder on winning over visitors
- Not only does quality continue to impress but also price perception improves
- Clarks continues to tempt
'Visitors
- Footfall recovers
'Main users
- Share steady
'Conversion rates
- Must work harder on winning over visitors
'Loyalty
- Not only does quality continue to impress but also price perception improves
'Competitors
- M&S customers shop elsewhere less, but still drawn to Clarks
NEXT
'Lower footfall & conversion as price points lose resonance
- Drops shopper numbers
- Loyalty pushed down by price sensitivity
'Visitors
- Footfall slows
'Main users
- Next loses share
'Conversion rates
'Loyalty
- Down due to price sensitivity
'Competitors
- Less shopping around
PRIMARK
'Needs to focus on quality and store environment to improve loyalty
- Visitor share grows again, but rate continues to slow
- Conversion rate increases but remains below average
- Primark the worst performer for loyalty, as value position fails to make up for service and quality issues
'Visitors
- Footfall growth slows again
'Main users
- Growth outperforms footfall
'Conversion rates
- Improve ' but remain below average
'Loyalty
- Drops with poor performance on quality



'Competitors
- Shopping around improves mightily as main users shun value rivals
SHOE ZONE
'Price is king in competing with grocers
- Footfall slips '
- ' as price perception weakens '
- ' but Shoe Zone impresses more in other areas
- Difficult to convert in competitive climate
'Visitors
- Fails to attract footfall
'Main users
- Slipping further as shoppers switch away
'Conversion rates
- Difficult to convert in competitive climate
'Loyalty
- Price rating slips but offer continues to resonate
'Competitors
- Asda and Primark continue to appeal
SPORTS DIRECT
'Faces a tough balancing act in gaining new customers while retaining old ones
- Visitor and main user share continue to grow
- Conversion falls sharply as AB shoppers use it selectively
- Sports Direct has the sharpest fall in loyalty among the Top 11 profiled retailers
- Sports Direct's footwear main users are using its stores more and its competitors less
'Visitors
- Advance continues
'Main users
- Reach another new peak
'Conversion rates
'Loyalty
- Sharp decline among C2 shoppers
'Competitors
- Keeps customers on tighter leash

APPENDIX
'Methodology
- Selection of parliamentary constituencies
- Selection of enumeration districts
- Selection of respondents
- Post survey weighting
'Ask the analyst
'Global Retail FreeView
'Verdict Research consulting
'Disclaimer

TABLES
'Table: Profile of footwear shoppers by region 2012
'Table: Percentage of active footwear shoppers regularly visiting each retailer 2008'12



'Table: Percentage of active footwear shoppers mainly using each retailer 2008'12
'Table: Share of main users of each retailer by TV region 2012
'Table: Average rate of conversion from visitor to main user by TV region 2012
'Table: Average number of other stores used by TV region 2012
'Table: Percentage of footwear shoppers loyal to their main store by TV region 2012
'Table: Detailed drivers of loyalty 2012
'Table: Footwear loyalty score 2008'12
'Table: Footwear loyalty score (continued) 2008'12
'Table: Footwear disloyalty score 2008'12
'Table: Footwear disloyalty score (continued) 2008'12
'Table: What disloyal users preferred about other footwear stores 2008'12
'Table: What disloyal users preferred about other footwear stores (continued) 2008'12
'Table: Visitor share by region 2012
'Table: Main user share by region 2012
'Table: Conversion rates by region 2012
'Table: Loyalty by region 2012
'Table: Drivers of loyalty 2012
'Table: Drivers of disloyalty 2012
'Table: Potential changes 2012
'Table: Other footwear stores used 2008'12
'Table: Retailers most used in other sectors 2012



'Table: Sample sizes by sector 2012
FIGURES
'Figure: Footwear share of shopper 2008'12
'Figure: Profile of footwear shoppers by gender 2008'12
'Figure: Profile of footwear shoppers by age bracket (%), 2008'12
'Figure: Profile of footwear shoppers (%) by socioeconomic class, 2008'12
'Figure: Percentage of consumers who shop for footwear by demographics 2012
'Figure: Percentage of consumers who shop for footwear, by TV region 2012
'Figure: Concentration of main user share of Top Five retailers in 2010
'Figure: Average rate of conversion from visitor to main user % 2008'12
'Figure: Rate of conversion from visitor to main user by retailer % 2012
'Figure: Average number of other stores used by retailer 2012
'Figure: Average number of other stores used 2008'12
'Figure: Percentage of footwear shoppers that are loyal to their main store 2008'12
'Figure: % of footwear shoppers loyal to their main store, by demographic group 2012
'Figure: Percentage of footwear shoppers loyal to their main store, by retailer 2012
'Figure: Percentage point change in loyalty rates, latest year-on-year by retailer 2012
'Figure: Percentage of loyal main users identifying drivers of loyalty 2008'12
'Figure: Visitor share 2008'12
'Figure: Visitor share by demographic group 2012
'Figure: Main user share 2008'12
'Figure: Main user share by demographic group 2012
'Figure: Conversion rates 2008'12
'Figure: Conversion rates by demographic group 2012
'Figure: Loyalty 2008'12
'Figure: Loyalty by demographic group 2012
'Figure: Preference stores 2012
'Figure: Shopping around 2008'12



'Figure: Shopping around 2012

Companies mentioned
CMS Energy Corporation, Currys, Hutchison 3G UK Limited, Intek SpA, J Sainsbury plc, JJB Sports plc, Kingfisher Plc, Marks and
Spencer Group plc, Publicis Groupe SA, Schindler Holding Ltd., The TJX Companies, Inc.


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