Global Global Positioning Systems (GPS) Industry

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Global Global Positioning Systems (GPS) Industry
Published on October 2010

Report Summary

This report analyzes the worldwide markets for Global Positioning Systems (GPS) in US$ Million by the following application areas:
Land-Based Applications (In-Vehicle Navigation, Consumer Applications, Survey/Mapping Applications, & Tracking/Machine Control
Applications), OEM Applications, Aviation Applications, Marine Applications, Military Applications, and Timing Applications. The report
provides separate comprehensive analytics for the US, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and
forecasts are provided for the period 2007 through 2015. A seven-year historic analysis is also provided for these markets. The report
profiles 133 companies including many key and niche players such as Fei-Zyfer, Inc., Furuno USA, Inc., Garmin International, Inc.,
Hemisphere GPS Inc., ITT Corporation Geospatial Systems, KVH Industries, Inc., MiTAC International Corporation, Magellan
Navigation, Inc., Mio Technology Benelux N.V., Navman New Zealand, NavCom Technology, Inc., NovAtel, Inc., Navico, Orolia
Group, Raytheon Systems Company, Rockwell Collins, Inc., SiRF Technology Holdings, Inc., Sokkia Topcon Company Ltd.,
Symmetricom, Inc., TomTom International B.V, and Trimble Navigation Limited. Market data and analytics are derived from primary
and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Content

GLOBAL POSITIONING SYSTEM (GPS) MCP-1216
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Land-Based Applications 4
OEM Applications 4
Aviation Applications 4
Marine Applications 4
Military Applications 4
Timing Applications 4

2. GLOBAL MARKET OVERVIEW 5
Introduction 5
Impact of Recession: A Review 6

Global Global Positioning Systems (GPS) Industry (From Slideshare) Page 1/21


Cooling World Economy Veers GPS Market Off Course 6
Low-Budget GPS Devices Rise in Popularity 7
Tight Budgetary Conditions Help A-GPS Devices Score Over
Stand-Alone GPS Devices 7
Post Recession, Growth Forecast to Rebound 7
Outlook 8
Other Longstanding Trends & Issues 8
Mobile GIS Gaining Ground 8
Handheld GPS Devices: In Spotlight 9
GPS Technology in Cellular Phones: New Frontiers 9
Smartphone Mobile Navigation Increases 10
GPS Chipsets to Form Integral Component of Cellular Phones 10
Hardware Implementations Drive GPS Growth in the Cellular
Phone Market 10
Despite the Onslaught of GIS Enabled Smart Phones PNDs
still Invite Attention 11
Challenged by GPS Enabled SmartPhones PND Manufacturers Look
to Innovate 11
Technology Developments: The Lifeline for GPS 11
Smarter GPS Devices Outwit Traditional GPS Units - Attract
New Opportunities 12
Growing Availability and Declining Prices Provide Impetus to
the Market 12
Availability of Economical GPS Chips Boost Commercial
Application 13
Wireless Connectivity Drives GPS Market 13
Automobile Navigation Systems Gain Popularity 13
GPS Car Security Systems: Getting Smaller and Simpler 14
GPS Technology Commands Increasing Usage in Fleet Management 14
New Uses, New Markets 14
Latest Mobile Mapping/Surveying Technologies Create New
Market Opportunities 15
GPS and HazMat Tracking - A Critical Use 15
Location-Based Services Gaining Traction 15
Telematics Finds Increasing Takers 16
High-Precision GNSS - An Insight 16
International Space Programs Aiming Towards Stronger GPS World 16
GPS Receivers - A Disaster-Prediction Tool 17
Key Statistical Findings 17
Table 1: World Recent Past, Current and Future Analysis for
Global Positioning System (GPS) by Select End Use
Applications - In-Vehicle Navigation, Tracking/Machine
Control, Marine, and Aviation Independently Analyzed by Unit
Shipments for the Years 2007 through 2015 in '000 Units
(includes corresponding Graph/Chart) 17

Table 2: Global Market for Integrated On-Board Mobile GPS
Navigation Device Market (Q2-2007): Percentage Market Share



Breakdown of Key Players (includes corresponding
Graph/Chart) 18

Table 3: World Global Positioning Systems (GPS) Market
(Q2-2007): Percentage Market Share Breakdown of Leading
Manufacturers (includes corresponding Graph/Chart) 18

3. PRODUCT/SERVICES INFORMATION 19
Introduction 19
US Government and the GPS 19
Evolution of GPS 20
GPS Development Over the Years 21
Working of GPS 21
Signals 21
Errors in GPS 21
Ionosphere and Troposphere Delays 22
Signal Multipath 22
Receiver Clock Errors 22
Ephemeris (Orbital) Errors 22
Satellite Visibility 22
Satellite Geometry/Shading 23
Degraded Signal 23
Classes of GPS 23
Survey-Grade GPS Receivers 23
Single-Phase Centimeter-Level GPS Receivers 23
Sub-Meter GPS Receivers 23
Handheld GPS Receiver 23
Components of GPS 23
Ground Segment/Ground Stations 23
Space Segment 24
Block I Satellites 24
Block II Satellites 24
Block IIA Satellites 24
Block IIR Satellites 24
Block IIF Satellites 25
User Segment 25
Sequential Receivers 25
Continuous Receivers 25
Multiplex Receivers 26
Accuracy of GPS 26
Accuracy through Different Augmentation Systems 26
Augmentations and Upgrades to GPS 26
Wide Area Augmentation System 26
Benefits/Advantages 27
LAAS 27
Differential GPS 28
Types of DGPS 28
Beacon DGPS 28



L-band DGPS 28
Space Based Augmentation Systems (SBAS) DGPS 28
GPS I II: The Latest Upgrade 29
Selecting the Right GPS Device - What to Watch For 29

4. END-USE APPLICATIONS 30
Major Applications 30
Land-Based Applications 30
Ground Navigation 30
In-Car Computing Systems 30
In-Car Computing Systems in Major Regions 31
Car Navigation Systems 31
Telematics 31
Digital Radios 31
Car PCs 31
GPS Car Protection/Security System 31
Handset-Based Technologies 31
GPS-Enabled Surveying 32
Integration of GPS Improves Architectural Survey Process 32
Aviation 32
Major Aviation Applications 33
Maritime 33
Major Maritime Applications 34
Military 34
Timing 35
Geographic Information System 35
GPS for Georeferencing 35
Ecology 36
Mining and Construction 36
A Brief Overview of Select Applications of GPS 37
Communications 37
Environmental Protection 37
Forestry and Agriculture 37
Ground Transportation 38
Health Care 38
Law Enforcement and Safety 38
Maritime and Waterways 39
Recreation/Entertainment 39
Infrastructure Development/Management 39
Weather Forecasting 40
Public Safety 40

5. GPS ALTERNATIVES 41
Galileo (European Union) 41
An Introduction 41
Purpose and Advantages of Galileo 41
Features 42
Guaranteed Service 42



Global Integrity 42
Enhanced Signal Performance 42
Search and Rescue Services 42
GLONASS (Russia) 42
Overview 42

6. REGULATORY ENVIRONMENT 44
GPS and Galileo: Withering Differences between the US and EU 44

7. RESEARCH AND TECHNOLOGICAL DEVELOPMENTS 45
GPS/IMU Navigation System - In the Wings 45
IBM Corporation and CERT Develop Falcon GPS-based Car
Navigation System 45
US Scientists Develop Wearable Audio Navigation System 45
Shenzhen Maxwell & Planet Map to Develop Electronic GPS Maps
Network 46
GPS and Maritime Measurement 46
Mobintelecom and Fastrax Launch TRAXER Personal Security Tracker 46
Direct-Track Offers Internet Vehicle Tracking System 46
Mirenco Develops Technology to Control Vehicle Emissions 47
Compact Flash GPS Modules 47
TrueTime Enhances Network Timing Accuracy 47
Sippican Incorporates Andrew's Micro Pulse' Antennas in GPS
Mark II 47
High-Precision Crane Guidance by GPS 48
UPS Aviation Develops the ADS-B System 48
Development of Low Cost GPS Receiver for Space Applications 48

8. TECHNOLOGY/PRODUCT INNOVATIONS/ INTRODUCTIONS 49
Magellan® Unveils the eXplorist GC GPS Receiver 49
KANNAD Unveils XS-ER GPS and XS-4 GPS 49
Garmin International Introduces DC' 40 Tracking Collar 49
OEM Data Delivery Unveils ST-950, Service Tracker 50
Natural Insight Launched GPS Check-In 50
Mapmyindia Introduces Road Pilot 50
Honeywell Unveils AV8OR Handheld GPS 50
Fullpower Technologies and TrafficCast Launches MotionX' GPS
Drive 3.2 50
Mobile Mark Introduces NT-1575 51
Globe Telecom Introduces GPS Tracker 51
IturanUSA Launches Rideit GPS 51
DeLorme and SPOT Jointly Launch Handheld GPS with Satellite
Communicator Device 52
GuidePoint Systems Unveils Guidepoint App 52
Garmin International Launches GPSMAP® 62 series 53
Hemisphere GPS Launches Crescent® Vector' and Range of GPS
Compass Products 53
Symmetricom Launches XL-GPS Time and Frequency Receiver 54



Trimble Unveils Condor' GPS modules 54
Lowrance Launches Fishfinders and Chartplotters through Mark'
and Elite' Series 55
Magellan® Launches Magellan RoadMate 1700 56
Magellan Launches RoadMate Series of Portable Vehicle
Navigation Devices 56
NovAtel Unveils OEMV-1DF' in OEMV® receiver Product Portfolio 57
Trimble Unveils Resolution-SMT GPS Receiver 57
CMC Electronics Unveils IntegriFlight CMA-5024 57
Mio Technology Unveils Explora K70 GPS Phone 57
GPS Core Technologies Rolls Out MobileCore 58
China Launches Beidou II 58
Globalstar De Mexico Unveils Hybrid Tracking Technology 59
Sunnyvale and Numerex Launches ST-694 GlobalTag 59
Infineon and Epson Introduces Xposys 59
RF Micro Devices Launches RF2815 59
Lowrance Launches GPS Handheld Devices 60
Garmin International Introduces Oregon 550 and Oregon 550t
Touchscreen GPS Devices 60
Garmin International Unveils nüvi® 1490T Integrated with
Ultra-Thin Display 60
Garmin International Launches Approach' G5 61
Hemisphere GPS Unveils the A21' Antenna 61
Hemisphere GPS Unveils Outback Sts' 62
Trimble Rolls Out Trimble® SPS461 and SPS361 GPS Heading
Receivers 62
Trimble Unveils Trimble® R8 GNSS System 62
Trimble Rolls Out AgGPS® 162 and AgGPS® 262 Receiver 63
Trimble Launches AgGPS® FmX' Integrated Display 63
FALCOM Introduces NAVI-S-U5 System 64
Lowrance Rolls Out Sierra 64
Lowrance Launches the Safari 64
Lowrance Launches Out&Back 64
Topcon Positioning Systems Introduces GRS-1 65
Topcon Positioning Systems Launches GIS Data Collection Equipment 65
Topcon Positioning Systems Unveils G63 and Z63 Machine Control
Kits 65
u-blox Unveils PCI Express Mini Card 65
LandAirSea Systems Introduces GPS TracKing® 66
Trimble Unveils GPS firmware 4.0 66
M/A-COM Technology Solutions Launches Embedded Global
Positioning System Module 66
Rocky Mountain Tracking Incorporates CalAmp GPS Device 67
MiTAC Technology to Unveil Getac PS535F 67
ITT Interconnect Solutions Launches Universal GPS Contact 67
Intergis Launches Kuva 68
TomTom Unveils TomTom GO 740 Live 68
NDrive Unveils Android GPS Application 68



Google Launches GPS Navigation for Android 2.0 68
TomTom Unveils GO I-90 69
Hemisphere GPS Launches XF102 DGPS Receiver 69
Navigon Unveils iPhone GPS Navigation 69
AMI India Unveils Falcon-i GPS/GPRS Vehicle Tracking System 69
MiTAC Digital Corp. Launches Magellan® Maestro 4700 70
Vodafone and RIM Unveil GPS-Enabled BlackBerry® Smartphones 70
Networks In Motion to Unveil GPS Application for BlackBerry 70
EarthSearch Communications International Unveils AutoSearch RFID 70
iWave Systems Technologies Unveils iw-GPS Receiver Module 71
TeleNav Unveils GPS Navigation Service 71
Garmin to Launch GPS Phone Series in Partnership with Asus 71
Antenova Rolls Out M10300 and M10295 GPS RADIONOVA[R] RF
Antenna Modules 72
Fullpower Technologies Unveils MotionX-GPS Drive 2.5 for iPhone 72
CalAmp Introduces Innovative MST-110 for Motorsports Applications 73
Trimble Introduces AgGPS EZ-Office 2010 Software Suite 73
Simrad-Yachting Launches High Speed GS15 5Hz GPS Antenna 74
Hemisphere GPS Launches A21 Antenna 74
JEJ Engineering Announces the Introduction of GPS Mapping
Software, Garmap 75
Navman Wireless Introduces Jupiter3 GPS Receiver Module 75
ASUS and Garmin Introduce Smartphones with GPS Functionality 75
PCTEL Launches Mobile Antennas Integrated with GPS Receiver 75
Rockwell Collins Launches MicroDAGR GPS Receiver 76
Digi Inernational Unveils All-In-One Telematics Devices for
Fleet Management 76
Hemisphere GPS and Handheld Introduces Kenaz NZ100 DGPS 77
TomTom Unveils XL 340S LIVE PND 77
Xtreme Unveils New Range of GPS Navigation Devices 77
Garmin Introduces Marine Navigation Chartplotters 77
MMT Unveils MN5515HS GPS Receiver Module 78
AT&T and Xora Introduces GPS Locator Application 78
MapmyIndia and Indian Maps Introduces GPS Navigation Device 78
Wi2Wi Introduces Enhanced GPS Module for Embedded Applications 78
Garmin® Launches Touchscreen GPS Devices 79
Leadtek Research Unveils LR8M03 GPS Tracker 79
Intermap Technologies Launches AccuTerra Europe 80
Global Satellite USA Rolls Out Polaris 80
MapmyIndia Introduces iNav 80
Blaupunkt Rolls Out TravelPilot 80
ARC Wireless Solutions Introduces ARC Titan and ARC Atlas 80
TELUS Introduces Three GPS Solutions 81
Nokia Unveils N78 81
Hemisphere Unveils R220' GPS Receiver 81
Hemisphere Launches Eclipse Dual-Frequency GPS Receiver 81
Hemisphere Unveils LV100 GPS Compass Board 82
Mio to Unveil Leap K1 and Leap G50 Navigation PDA Phones 82



Pendulum Instruments Launches GPS-12RG 82
Raymarine Introduces G Series Navigation System 83
Leica Geosystems Introduces Leica GPS1200+ 83
Trimble Rolls Out GPS-Enabled Juno Series Handheld Computers 83
Trimble Rolls Out Trimble® 5800 GPS System 84
Trimble Launches Trimble® NetR3' 84
Trimble Unveils Copernicus' II GPS Receiver 85
Trimble Rolls Out GPS Pathfinder® ProXRT Receiver 85
Falcom Launches FSA02 GPS Antenna 85
Magellan Unveils New Magellan® Maestro 5310 86
Magellan® Launches Maestro Elite 3270 86
Mio Technology Europe Introduces C728 86
NovAtel Unveils New SMART-AG' Antenna 86
Topcon Positioning Systems Launches GMS-2 Pro GIS Mapping
Solution 87
Topcon Introduces New Field Tools for ArcPad® 87
Inventek Systems Rolls Out the ISM400F1 87
NAVIGON Introduces NAVIGON 8100T Navigator 88
Datalogic Mobile Launches New Version of JET PDA with GPS 88
MapmyIndia Unveils In-Car GPS Navigator 88
Ethertronics Launches Savvi' Embedded Ceramic Antenna 88
Rx Networks and CSR Introduce Joint GPS Solution 89
Imarda Launches Vector 300 GWP Vehicle Tracking Device 89
Navman Wireless Introduces Jupiter 32 xLP GPS module 89
Hybrid GeoTools Introduces New Version of Active GPX Route Player 90
Skyhook Wireless Launches XPS 2.0 Software 90
SkyTraq Technology Unveils Venus634LP Receiver 90
TruePosition Introduces Hybrid Location Solution 90
NXP Semiconductors Launches GNS7560 Solution 91
Fastrax Unveils Fastrax IT321 and Fastrax UC322 Receivers 91
BikeGPSTracking Introduces MC242 GPS Tracking Unit 92
Remote Intelligence Systems Unveils ORBISAT 100 System 92
KVH Industries Launches CNS-5000, a Self-reliant Navigation
System 92
Magellan Launches RoadMate 1400 Series 93
Magellan Launches Maestro' Elite 5340 Connected Navigation Device 93
SiRF Technology Holdings Launches SiRFprima' Multifunction
Platform 93
SiRF Technology Holdings Launches SiRFInstantFixII Technology 93
Trimble Launches AgGPS® EZ-Guide® 250 Lightbar Guidance System 94
Lowrance Launches XOG' Cross-Navigation GPS 94
Lowrance Launches GlobalMap® Baja 840C GPS 94
Mio Technology Launches C620 and C620t, Premium 3D mapping
devices 95
Mio Technology Launches C230 95
NavCom Technology Launches LAND-PAK All-in-One RTK Land Survey
Solution 95
NavCom Technology Introduces SF-2110R and SF-2110M StarFire



GPS Receivers 95
Symmetricom Introduces SyncServer® S300/S350 95
Trimble Introduces Trimble® VRS Now' Service in Ireland 95
Trimble Introduces the First GPS Multimedia Layer for Google
Earth Users 96
Accord Software Introduces NextNav 96
Jackson Labs Launches Fury, a GPS Disciplined Oscillator 96
Symmetricom Launches IEEE 1588 Grandmaster Clock 96
FALCOM Launches New GPS Module 96
Magellan Launches CrossoverGPS' Navigation Device 96
Magellan Launches New Car Navigation Device 97

9. RECENT INDUSTRY ACTIVITY 98
OHB Systems, Arianespace and ThalesAleniaSpace Bag EU
Navigation System Contract 98
U.S. Air Force Selects Raytheon 98
ITT Develops Mission Data Unit for U.S. Air Force's GPS III
Program 98
KVH Industries Bags for TACNAV(R) II tactical navigation system 99
The U.S. Air Force Space and Missile Systems Selects ITT to
Provide GPS Services 99
NATO Extends Contract with Globecomm Systems 99
Quake Global Selects Trimble to Provide GPS Services 99
Samsung Electronics Enters into Agreement with Tele Atlas 100
DeviceAnywhere Enters into Co-marketing Agreement with NAVTEQ 100
PerkinElmer Signs Contract with ITT Space Systems Division 101
AgRobotics Enters into Marketing Partnership and Strategic
Alliance with GVM 101
ValleyCrest Enters into Agreement with Sprint 101
Avnet Inks Distribution Agreement with ProlificUSA 102
RIM Acquires Dash Navigation 102
MOC Product Company Signs Partnership Agreement with CalAmp 102
Reliance Communications Collaborates with Satnav Technologies 103
Francisco Partners Acquires Cybit Holdings 103
SkyBitz and KORE Telematics Enter into Agreement 103
TeleCommunications Systems Bags U.S. Patent Rights for
Enhanced Handset GPS Systems 103
GOL Linhas Areas Inteligentes to Equip Aircrafts with GPS
Landing System 104
Russia Launched 3 Navigation Satellites 104
Differential Global Positioning System Launched in Vietnam 104
US Air Force Launches 8th GPS Satellite 104
China Launches 2nd GPS Satellite 105
EU Unveils the EGNOS System 105
Customs Service Introduces Electronic Transit Traceability and
Monitoring Technology 105
Tamil Nadu Government to Outfit PDS Trucks with GPS Devices 105
Tele Atlas Enters into Agreement with Cobra Electronics 106



White Electronic Designs Bags GPS Contract 106
Rockwell Collins Obtains GPS Contract from Air Force 106
Celevoke Inks Agreement with Value Added Reseller 107
CSR Signs Conditional Agreement with SiRF Technology Holdings 107
Telogis Takes Over Darby Corporate Solutions' GPS operations 107
Grey Island Systems International Buys Assets of FleetPoint &
Swiftsure Technologies 108
Navico International Signs Deal with Brunswick New Technologies 108
PCTEL Purchases Wi-Sys Communications 108
Navcom Technology Enters into Partnership with Astrium Services 109
Trimble and CASIC-IT Signs Agreement 109
Amaryllo Selects LEADTEK Research to Offer GPS Tracking Solutions 110
Beijing Meteorological Bureau Selects Topcon Positioning Systems 110
Topcon Positioning Systems Enters into Partnership with
Applied Field Data Systems 110
SDCORS Chooses Topcon Positioning Systems 111
CMONOC Selects Topcon Positioning Systems 111
NVision Solutions Enters into Partnership with Topcon
Positioning Systems 111
Topcon Positioning Systems Partners with Halltech 112
Colorado Department of Transportation Acquires Topcon GMS-2
Handheld GPS Units 112
u-blox Acquires Geotate 112
Tracking Solutions Enters into Partnership with Garmin
International 113
Thor Guard Enters into Partnership with GPS Industries 113
Raytheon Systems Receives Contract from U.S. Air Force Global
Positioning Systems Wing 114
Furuno Electric Acquires eRide 114
Saudi Arabian Airlines Chooses Rockwell Collins 115
EDM Enters into Partnership with eSharing 115
Magellan Navigation Signs Agreement with MiTAC International 115
SatNav to Expand Product Portfolio 116
DriveOK and Procon to Merge 116
Intrinsyc Software International Entered into Agreement with
GPS Technologies Company 116
China Telecom to Purchase Stake in Unicom-BREW
Telecommunication Technologies 117
Apisphere to Purchase Navit Innovations 117
Boeing to Incorporate High Integrity GPS technology 118
Global General Technologies to Expand Partnership with To-Tel-Net 118
Polaris Acquisition to Take Over Hughes Telematics 118
u-blox Enters into Partnership with Magna and Paragon 118
Affiliated Computer Services Takes Over Transportation
Management Systems 119
Celevoke Inks Distribution Agreement with The Real Security
Company 119
Intrinsyc Software International Inks Agreement to Purchase



Few Operations and Assets of Destinator Technologies 120
GPS and GPSi Asia Sign Agreement 120
Garmin Signs Letter of Intent with Puls Elektronik and Satsignal 120
SERVICEPower Acquires KonaWare 121
SK Telecom Purchases Majority Stake in Shenzhen E-eye 121
Trimble Navigation Takes Over SECO Manufacturing 121
InterGis Purchases Vericom and NovaTracker 121
Patriot Energy Buys TelTeck Solutions 122
Dynamic Natural Resources Buys Universal Tracking Solutions 122
SGS Purchases Alvey Group 122
CCS Ceska Acquires Tracker Sro 122
NXP Purchases GloNav 122
Garmin Mobile Offers Navigation Services to nTelos Customers 122
Lockheed Martin Team Bags Contract to Build Next Generation GPS 123
Raymarine to Buy Finnish Distributor NavSystems 123
Raymarine Buys DeckMarine 123
Raytheon Buys Telemus Solutions 123
SiRF Sells Off SiRF Sweden 124
SiRF Enters into Contract with Samsung 124
Trimble and Marvell Enter into Agreement 124
Istanbul Kultur Universitesi Enters into Contract with Trimble 124
Falcom Selects u-blox as GPS Engine for New Products 125
Magellan Complements GPS Devices with Acuterra Maps 125
Axonn's Satellite Tracking System Incorporates Rocky Mountain
Tracking's Software 126
Apisphere Buys Navit Innovations 126
Metris to Integrate Sensory Analytics Technology into iGPS
Metrology System 126
Yahoo, Google Partner with GPS Manufacturers 127
Brilliant Telecommunications Enters into an Agreement with
NovAtel 127
Argo Navigation Merges with NavStar Technologies 127
ISM Acquires GotchaGPS Surveillance Systems 128
Mio Technology Collaborates With Qualcomm 128
Garmin International and MapQuest Forge Partnership 128
Magellan Partners with Primordial 128
MiTAC International's Mio Technology and Navman Merge with
Each Other 129
Hexagon Acquires NovAtel 129
Orolia and Rapco Electronics Strike Partnership 129
GPS Industries Takes Over Assets and Operations of UpLink 129
Garmin International and Garmin Corporation Extend Agreement
with NAVTEQ 130
Garmin Acquires GPS Gesellschaft 130
Hemisphere GPS Acquires BEELINE Technologies 130
Magellan Partners with Zenitron 130
Raytheon Acquires M-code GPS Receivers Development Contract 130
Raytheon Acquires System Design Development Contract 131



SiRF Technology Holdings Acquires Centrality Communications 131
Effective Control Trucking Acquires Argo Navigation 131
Vericom Technologies Takes Over Portable Internet 131
Springbank Resources Consents to Acquire PocketFinder 132
Broadcom Takes Over Global Locate 132
Sentex Sensing Technology To Take Over ICOM Holdings 132
CalAmp Takes Over Aircept.com 132
ProLink Solutions Acquires Assets and Business of ScoreCast 132
SK Telecom Acquires 65% Stake in Shenzhen E-eye 132
Atheros Communications to Purchase u-Nav's Assets and Some
Liabilities 133
SatNav Technologies Introduces GPS Related Software 133
Nokia Consents to Acquire Navteq 133
Broadcom Acquires Global Locate 133

10. FOCUS ON SELECT GLOBAL PLAYERS 134
Fei-Zyfer, Inc. (USA) 134
Furuno USA, Inc. (USA) 134
Garmin International, Inc. (USA) 134
Hemisphere GPS Inc. (Canada) 135
ITT Corporation Geospatial Systems (USA) 135
KVH Industries, Inc. (USA) 136
MiTAC International Corporation (Taiwan) 136
Magellan Navigation, Inc. (USA) 136
Mio Technology Benelux N.V. (Belgium) 137
Navman New Zealand (New Zealand) 137
NavCom Technology, Inc. (USA) 137
NovAtel, Inc. (Canada) 138
Navico (USA) 138
Orolia Group (France) 138
Raytheon Systems Company (USA) 139
Rockwell Collins, Inc. (USA) 139
SiRF Technology Holdings, Inc. (USA) 140
Sokkia Topcon Company Ltd. (Japan) 140
Symmetricom, Inc. (USA) 140
TomTom International B.V. (The Netherlands) 141
Trimble Navigation Limited (USA) 141

11. GLOBAL MARKET PERSPECTIVE 142
Global Positioning System by Geographic Region - US, Japan,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed by Annual Revenues for the Years 2007 through 2015 in
US$ Million (includes corresponding Graph/Chart) 142

Table 5: World Historic Review for Global Positioning System
by Geographic Region - US, Japan, Europe, Asia-Pacific and
Rest of World Markets Independently Analyzed by Annual



Revenues for the Years 2000 through 2006 in US$ Million

Table 6: World 11-Year Perspective for Global Positioning
System by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Japan, Europe, Asia-Pacific & Rest of World
Markets for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 144

Land Based GPS Applications by Geographic Region - US, Japan,

Table 8: World Historic Review for Land Based GPS Applications

Table 9: World 11-Year Perspective for Land Based GPS
Applications by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Japan, Europe, Asia-Pacific and Rest of
World Markets for the Years 2005, 2010 and 2015 (includes

GPS Based In-Vehicle Navigation Applications by Geographic
Region - US, Japan, Europe, Asia-Pacific and Rest of World
Markets Independently Analyzed by Annual Revenues for the
Years 2007 through 2015 in US$ Million (includes corresponding
Graph/Chart) 148

Table 11: World Historic Review for GPS Based In-Vehicle
Navigation Applications by Geographic Region - US, Japan,

Table 12: World 11-Year Perspective for GPS Based In-Vehicle
Navigation Applications by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Japan, Europe, Asia-Pacific
and Rest of World Markets for the Years 2005, 2010 and 2015

GPS Based Consumer Applications by Geographic Region - US,



Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed by Annual Revenues for the Years 2007
through 2015 in US$ Million (includes corresponding
Graph/Chart) 151

Table 14: World Historic Review for GPS Based Consumer
Applications by Geographic Region - US, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
by Annual Revenues for the Years 2000 through 2006 in US$
Million (includes corresponding Graph/Chart) 152

Table 15: World 11-Year Perspective for GPS Based Consumer

GPS Based Survey/Mapping Applications by Geographic Region -
US, Japan, Europe, Asia-Pacific and Rest of World Markets
Graph/Chart) 154

Table 17: World Historic Review for GPS Based Survey/ Mapping

Table 18: World 11-Year Perspective for GPS Based Survey/
Mapping Applications by Geographic Region - Percentage

GPS Based Tracking/Machine Control Applications by Geographic
Region - US, Japan, Europe, Asia-Pacific and Rest of World
Markets Independently Analyzed by Annual Revenues for the
Years 2007 through 2015 in US$ Million (includes corresponding
Graph/Chart) 157

Table 20: World Historic Review for GPS Based Tracking/
Machine Control Applications by Geographic Region - US, Japan,



Table 21: World 11-Year Perspective for GPS Based Tracking/
Machine Control Applications by Geographic Region - Percentage

GPS Based OEM Applications by Geographic Region - US, Japan,

Table 23: World Historic Review for GPS Based OEM Applications

Table 24: World 11-Year Perspective for GPS Based OEM

GPS Based Aviation Applications by Geographic Region - US,
Graph/Chart) 163

Table 26: World Historic Review for GPS Based Aviation

Table 27: World 11-Year Perspective for GPS Based Aviation

GPS Based Marine Applications by Geographic Region - US,



Graph/Chart) 166

Table 29: World Historic Review for GPS Based Marine

Table 30: World 11-Year Perspective for GPS Based Marine

GPS Based Military Applications by Geographic Region - US,
Graph/Chart) 169

Table 32: World Historic Review for GPS Based Military

Table 33: World 11-Year Perspective for GPS Based Military

GPS Based Timing Applications by Geographic Region - US,
Graph/Chart) 172

Table 35: World Historic Review for GPS Based Timing

Table 36: World 11-Year Perspective for GPS Based Timing




12. THE UNITED STATES 175
A.Market Analysis 175
Current & Future Analysis 175
Overview 175
North American GPS Market for Public/ Military Utility 175
GPS: Part of US Economic Infrastructure and National Security 175
Measures Initiated to Upgrade GPS Capabilities 176
GPS Technology - An Antidote to Growing Needs of US
Transportation Industry 176
AVL Market - A Prime Consumer of GPS/Wireless Devices 176
GPS and the Trucking Business 177
Trends 177
New Application Segments Bring Cheer to the US Market 177
Consumer Products Propel New Market Growth 177
Price Declines to Spur GPS-based Navigation System Sales 178
Manufacturers Focus on Improving Performance/Price Ratio to
Spur GPS Navigation System Uptake 178
Portable GPS Devices Command Rapid Uptake 178
Technology Advancements Create New Avenues for GPS
Application in GSM Mobile Phones 178
Consumers Show High Interest in Location- based Services 179
Companies Eye GPS as a Potential Marketing Tool 179
GPS-Based Mobile Gaming - Fantasy to Reality 179
Latest GPS Units Come Loaded with Live Traffic Information 179
Competitive Framework 180
Table 37: US Market for Personal Navigation Devices (PNDs)
(2009): Percentage Market Share Breakdown of Leading
Players (includes corresponding Graph/Chart) 180
Regulatory Environment 180
Enhanced GPS Receives FAA Approval 180
FCC Mandates for Carriers 181
Selective Availability: A Brief Review 181
Cessation of Selective Availability Enhances Effectiveness
of Existing Products 181
New GPS Policy - Goals and Objectives 182
Historic Market Share Data: A Review 182
Table 38: US Non-Cellular GPS Chip Market (2005):
Percentage Breakdown of Volume Shipments by Application
Type - Vehicle Tracking, Vehicle Navigation, Recreation,
Maritime, Military/other, Timing, Surveying, and Aviation

Table 39: US Automotive GPS Market (2003-2007): Penetration



Rates (in Cars) of Different GPS Products - Dealer/Factory
Navigation Systems, GPS-Enabled PDAs, GPS-Enabled
Integrated Devices, and GPS-Enabled Mobiles (includes
Key Regional Players 183
AerComTec International, Inc. 183
Raven Industries, Inc. 183
B.Market Analytics 184
Table 40: US Recent Past, Current and Future Analysis for
Global Positioning System by End Use Application - Land
Based (In-Vehicle Navigation, Consumer, Survey/Mapping and
Tracking/Machine Control), OEM, Aviation, Marine, Military
and Timing Independently Analyzed by Annual Revenues for
theYears 2007 through 2015 in US$ Million (includes

Table 41: US Historic Review for Global Positioning System
by End Use Application - Land Based (In-Vehicle Navigation,
Consumer, Survey/Mapping and Tracking/ Machine Control),
OEM, Aviation, Marine, Military and Timing Independently
Analyzed by Annual Revenues for theYears 2000 through 2006
in US$ Million (includes corresponding Graph/Chart) 185

Table 42: US 11-Year Perspective for Global Positioning
System by End Use Application - Percentage Breakdown of
Dollar Sales for Land Based (In-Vehicle Navigation,
Consumer, Survey/Mapping and Tracking/Machine Control), OEM,
Aviation, Marine, Military and Timing Independently for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 186

13. JAPAN 187
Car Navigation Systems Market 187
In-Car Computing Market 187
Japan's Satellite Navigation Program 188
Table 43: Japanese Recent Past, Current and Future Analysis
for Global Positioning System by End Use Application - Land
Tracking/Machine Control), OEM, Aviation, Marine, Military
and Timing Independently Analyzed by Annual Revenues for the
Years 2007 through 2015 in US$ Million (includes

Table 44: Japanese Historic Review for Global Positioning
System by End Use Application - Land Based (In-Vehicle



Navigation, Consumer, Survey/ Mapping and Tracking/Machine
Control), OEM, Aviation, Marine, Military and Timing
Graph/Chart) 189

Table 45: Japanese 11-Year Perspective for Global
Positioning System by End Use Application - Percentage
Breakdown of Dollar Sales for Land Based (In-Vehicle
Navigation, Consumer, Survey/Mapping and Tracking/ Machine
Control), OEM, Aviation, Marine, Military and Timing
Independently for the Years 2005, 2010 and 2015 (includes

14. EUROPE 191
Galileo Development Program 191
European Union Launches First GPS Satellite 191
Market Trends 192
Galileo to Drive the European GPS Market 192
Personal Use to Drive GNSS Market 192
Navigation Systems: No More a Luxury Product 193
GPS-Enabled Mobile Navigation Devices Increase Penetration 193
Taiwanese GPS Device Manufacturers Dominate European Markets 193
Patients and Ambulance Crews to Benefit from Satellite
Navigation Systems 194
Lack of Explicit Regulation for Accurate Positioning of
Emergency Calls 194
TomTom and Garmin Rule the Roost 194
Table 46: European Market for Personal Navigation Devices
(PNDs) (2009): Percentage Market Share Breakdown of
Leading Players (includes corresponding Graph/Chart) 194
Key Regional Players 194
ALLSAT GmbH (Germany) 194
FALCOM Wireless Communications GmbH (Germany) 195
Leica Geosystems Holdings AG (Switzerland) 195
Raymarine Plc (UK) 195
Table 47: European Recent Past, Current and Future Analysis
for Global Positioning System by End Use Application - Land
Tracking/Machine Control), OEM, Aviation, Marine, Milita


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