Consumer Trends in the Soft Drinks Market in Brazil, 2011

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Consumer Trends in the Soft Drinks Market in Brazil, 2011
Published on March 2012

Report Summary

Synopsis
' This report provides the results for the Soft Drinks market in Brazil, from Canadean's unique, highly detailed and proprietary online
survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG
product markets.

' Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their
consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of
this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the
product category level.

Summary
' Marketers in the Soft Drinks market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but
the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of
consumer trends.

' This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market
data which show exactly the size of consumer groups, how much of the Soft Drinks market in Brazil they account for and which
consumer trends drive their behaviour.

Scope
' Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets ' making
knowing what these trends are and the extent of their influence crucial.

' The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of
sales across 26 consumer groups ' providing through the data a detailed insight into exactly who the consumer is and just how much
impact the latest consumer trends are having.

Reasons To Buy
' The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in
the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be
updated in line with the very latest consumer behaviours.

' Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks,
Smoothies, Juices, and Ready To Drink Tea & Coffee.

' Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption
frequency for each product category.

' Brand and private label penetration among consumers in 2011 as tracked by the survey.

Consumer Trends in the Soft Drinks Market in Brazil, 2011 (From Slideshare) Page 1/11


' Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Content

Table of Contents
1 Introduction
1.1 What is this Report About'
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea & Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.4 Juices
2.3.6 Smoothies
3 Consumption Analysis



3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.4 Juices
3.1.6 Smoothies
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.4 Juices
3.2.6 Smoothies
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.4 Juices
4.2.6 Smoothies
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.5 Juices
5.1.7 Smoothies
6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category



6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
7.1.1 Brazil Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
7.2.1 Brazil Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.2 Brazil Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.3 Brazil Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.4 Brazil Juices Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.5 Brazil Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.6 Brazil Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.7 Brazil Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Casino Switching Analysis
7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
7.3.5 DMA Distribuidora Switching Analysis
7.3.6 G.Barbosa Switching Analysis
7.3.7 Irmaos Bretas Switching Analysis
7.3.8 Irmaos Muffato Switching Analysis
7.3.9 Lojas Americanas Switching Analysis
7.3.10 Prezunic Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cencosud
7.4.5 Cia Zaffari
7.4.6 Companhia Brasileira de Distribuicao
7.4.7 Coop Cooperativa de Consumo
7.4.8 DMA Distribuidora
7.4.9 Drogasil S.A.
7.4.10 G.Barbosa
7.4.11 Irmaos Bretas
7.4.12 Irmaos Muffato
7.4.13 Lojas Americanas
7.4.14 Prezunic
7.4.15 SHV Makro
7.4.16 Wal-Mart
7.4.17 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer



List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate ' BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: Brazil Soft Drinks Value Share (%), by Gender, 2011
Table 6: Brazil Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Bottled Water Consumer Group Share (% market value), 2011
Table 11: Brazil Concentrates Consumer Group Share (% market value), 2011
Table 12: Brazil Functional Drinks Consumer Group Share (% market value), 2011
Table 13: Brazil Juices Consumer Group Share (% market value), 2011
Table 14: Brazil Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
Table 15: Brazil Smoothies Consumer Group Share (% market value), 2011
Table 16: Brazil Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: Brazil Total Bottled Water Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Concentrates Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Functional Drinks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Total Juices Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Brazil Total Ready to Drink Tea & Coffee Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends,
2011
Table 22: Brazil Total Smoothies Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Brazil Total Sparkling Soft Drinks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Brazil Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Brazil Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Brazil Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Brazil Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: Brazil Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: Brazil Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: Brazil Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: Brazil Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: Brazil Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: Brazil Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: Brazil Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: Brazil Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011



Table 47: Brazil Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: Brazil Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: Brazil Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: Brazil Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: Brazil Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: Brazil Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: Brazil, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Brazil, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Brazil, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Brazil, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Brazil, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Brazil, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption,
2011
Table 59: Brazil, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Brazil, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Brazil Soft Drinks Market Value (Brazilian Real million), by Category, 2011
Table 62: Brazil Soft Drinks Market Value (US$ million), by Category, 2011
Table 63: Brazil Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 64: Brazil Soft Drinks Market Share (US$ million), by Category, 2011
Table 65: Brazil Soft Drinks Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 66: Brazil Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 67: Brazil Soft Drinks Expenditure Per Household (Brazilian Real), by Category
Table 68: Brazil Soft Drinks Expenditure Per Household (US$), by Category
Table 69: Brazil Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 70: Brazil Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 71: Brazil Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 72: Brazil Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Table 73: Brazil Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 74: Brazil Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 75: Brazil Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 76: Brazil Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 77: Brazil Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 78: Brazil Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 79: Brazil Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 80: Brazil: Switchers to Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands),
2011
Table 81: Brazil: Switchers From Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 82: Brazil: Switchers to Casino for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands),
2011
Table 83: Brazil: Switchers From Casino for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 84: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Soft Drinks Purchases in the Last Six Months (Scaled
Survey Results in Thousands), 2011
Table 85: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Soft Drinks Purchases in the Last Six Months (Scaled
Survey Results in Thousands), 2011
Table 86: Brazil: Switchers to DMA Distribuidora for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011



Table 87: Brazil: Switchers From DMA Distribuidora for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 88: Brazil: Switchers to G.Barbosa for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 89: Brazil: Switchers From G.Barbosa for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 90: Brazil: Switchers to Irmaos Bretas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 91: Brazil: Switchers From Irmaos Bretas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 92: Brazil: Switchers to Irmaos Muffato for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 93: Brazil: Switchers to Lojas Americanas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 94: Brazil: Switchers From Lojas Americanas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 95: Brazil: Switchers to Prezunic for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands),
2011
Table 96: Brazil: Switchers From Prezunic for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 97: Brazil: Switchers to Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands),
2011
Table 98: Brazil: Switchers From Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 99: Brazil: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands),
2011
Table 100: Brazil: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in
Thousands), 2011
Table 101: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the
Survey), 2011
Table 102: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the
Survey), 2011
Table 103: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the
Survey), 2011
Table 104: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup, as tracked by the
Survey), 2011
Table 105: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the
Survey), 2011
Table 106: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by
Subgroup, as tracked by the Survey), 2011
Table 107: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by
Subgroup, as tracked by the Survey), 2011
Table 108: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked
by the Survey), 2011
Table 109: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by
the Survey), 2011
Table 110: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the
Survey), 2011



Table 111: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by
the Survey), 2011
Table 112: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by
the Survey), 2011
Table 113: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked
by the Survey), 2011
Table 114: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the
Survey), 2011
Table 115: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the
Survey), 2011
Table 116: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the
Survey), 2011
Table 117: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the
Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: Brazil Soft Drinks Value Share (%), by Gender, 2011
Figure 4: Brazil Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Brazil Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: Brazil Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: Brazil Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: Brazil Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Figure 26: Brazil Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 27: Brazil Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 28: Brazil Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 29: Brazil Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 30: Brazil Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 31: Brazil Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011



Figure 32: Brazil Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 33: Brazil: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results
in Thousands), 2011


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