The document discusses sustainable tourism options for Sri Lanka and proposes ways to ensure social and economic benefits. It notes trends like Asia becoming a major tourism hub and travelers seeking authentic experiences. It advocates developing niche tourism that respects communities and environment through low-impact accommodations and activities. Tourism can benefit communities through jobs and conservation if managed well with strict protection of natural and cultural assets.

1. http://www.youtube.com/watch?v=4NXdbokodSk

2. Ayubowan!

3. Sustainable Tourism Options in Development for Sri Lanka: thoughts and proposals for ensuring social profitability and higher yields Renton de Alwis at the IEPSL Annual Convention August 2011

5. Our Charm

10. High Yields Fast ROI Vulnarable

12. “ Tourism today is a basic human right. If one has the means and time, one can opt to travel. Tourism is about peoples’ dreams. People dream of the places they want to visit and the events that may unfold for them. Our work therefore is not merely about selling airline seats, hotel rooms. excursions or tour coach seats. It is about fulfilling peoples’ beautiful dreams. That makes us, the people who work in tourism, somewhat different types of service providers … We become dream sellers.” RdA

13. Do we count heads or Do we count value ?

14. Need to define the offer of the Experience to the visitor & our own Vision … before building facilities.

15. The sixth sense of tourism ….

16. Diversity at its best ….

17. Creating the Dream Experience

67. Sustainability Yield Generation Benefit to communities

68. Haritha (Green) Sri Lanka

69. 3. The nature of the tourism products & service opportunities we have ? 1. The nature of the lifestyle needs of our potential customers ? Do we know enough about ... 2. The type of tourism Sri Lanka must have ?

70. “ Please don’t call tourism names ” Late Robbie Collins in the early 90’s

72. Mass Tourism at the extreme

73. Domestic Tourism

74. Niche Tourism at the extreme

75. Uniqueness Own Ethos Integrity Shared Vision

76. The New consumer Tourism today is more a lifestyle activity than it is a business.

78. New trends in travel and tourism … 2. Seeking inner peace and the re-invention of family based value systems

79. New trends in travel and tourism … 3. Aging of populations

80. New trends in travel and tourism … 4. Affluent youth with a global view of youthfulness

81. New trends in travel and tourism … 5. Internet based marketing responding to testimonials of peers

83. A good tourism model … Ecology Society Economics Community as Stakeholders Natural Environment/ Ecology Visitors/ Tourism activity

84. T R E N D S RADITIONS ELATIONSHIPS XPECTATIONS EEDS ESIRES OLUTIONS The Tourism Offer …

86. Think Global , Act Local

87. Innovative low impact accommodation

88. Refreshing breakthrough

89. Out of the Box / low impact

90. “ If you can not avoid doing damage at a destination by having large numbers of tourists, do not spread them all over that destination. Have them all within a single area and call it a resort” Kenneth Chamberlain – Former CEO of PATA

93. Ayu Bo Wewa!