Increasing business success creating campaigns that integrate email marketing and social media

1. Integrated Email
Marketing and
Social Media
A Vital Combination For
Business And Audience
Growth
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1

2. Integrated Email Marketing and Social Media
 Mobile platforms and social media are giving email marketing
new life
 Email marketing and social media marketing go hand in hand
 2013 and 2014 reports from HubSpot, Lsi Media and others
ranks email marketing among the top 10 web traffic sources
 A 2012 MarketingProfs survey found 77% of those surveyed
preferred receiving promotions via permission-based emails
compared to 6% preferring social media
 The DMA’s Email Marketing Counsel pointed to web traffic
generated by email marketing hitting a high in 2011 along side
the proliferation and popularity of social media
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1
Successful-Women-Blog.com

3. Integrated Email Marketing and Social Media
 In a 2012 business survey by Message Systems
Services 63% of businesses surveyed indicated
email offered a better ROI
 Looking at data from July 2010 through August
2011 Constant Contact, an email service provider,
found companies using both had much greater list
growth and click through rates
 During the period list size doubled for companies
using both
 And click through rates were 54% higher
SOURCE: DIRECT MARKETING NEWS WIRE; http://bit.ly/LcYZyr
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

4. Integrated Email Marketing and Social Media
 Assuming a strategy of “Permission
Marketing,”
 Emails and eNewsletters are the best way to
deliver your message
 More opportunity for depth
 Personalization
 Better for organization & product transparency
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

5. Integrated Email Marketing and Social Media
 Social Media integration takes it to the next
level
 Opportunity to spread message wider
 Reaching new audiences
 Real-time updates and sense of urgency
 Real-time location based transaction offers
 Tease uncommitted public to website, physical
locations and/or to take action
 Including committing to “Permission Marketing”
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

6. Integrated Email Marketing and Social Media
Ability To Recognize And Adapt To Trends
In Big Data Availability, Technology
Developments And Consumer Expectations
Will Be Key To Email Marketing And Social
Media Success 2014 And Beyond
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

7. Integrated Email Marketing and Social Media
Big Data Availability
 Big players realizing
key to their success
is helping business
clients succeed by
providing access to
robust data
Mobile Technology
 While “big screens”
remain dominant, in
terms of where
consumers read email,
smartphone and tablet
use is growing rapidly
and will become
dominant
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

8. Integrated Email Marketing and Social Media
 Google and Facebook are increasingly
providing access to deep demographic and
advertising data
 User-friendly data intelligence and analysis
 More accessible for entrepreneurs and small businesses
 Detailed segmentation breakdowns mean better
targeting
 Messages, offers, product design
 Translating to actionable strategies leading to
better returns
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

9. Integrated Email Marketing and Social Media
 Yelp, Foursquare/Swarm, Google Places, etc.
providing real-time location based Big Data.
 Combined with demographics this translates the
entire consumer experience
 Lifestyle
 Preferences
 Psychographics
 Where you are
 What you engage in
 Who you are with
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

10. Integrated Email Marketing and Social Media
 The Key to successful is integrated email
marketing and social media campaigns 2014 and
beyond
 Creative thinking around concepts and technology
 Design and content must consider the large screen, the
small screen (tablets) and smallest screens
(smartphones)
 Awareness of not only who consumers are but
where they are and what they are doing
 Going beyond targeting to talk to consumers like you know
them
 Consider where they are and what they are doing in targeted
message, content and offers – their whole consumer
experience
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

11. Integrated Email Marketing and Social Media
 Imagine
 A fan arrives at sports stadium and receives real-time
discount offer for concessions
 Business traveler lands at the airport and receives a
message “Welcome to town. Join us for dinner and
desert is on us.”
 You have a booth at a crafts fair and ask folks to stop
by and show they retweeted you for a free gift with
purchase
 Could be email, could be social media- it is better if it is
BOTH
 You don’t have to imagine. You only have to envision
how you will integrate—It’s already here!
© www.successful-women-blog.com 2014
Follow me on Twitter @reneewilliams1Successful-Women-Blog.com