A team from SEBRAE helped over 400 entrepreneurs at Campus Party Recife 2012 create business model canvases using the Business Model Canvas methodology over 3 days. The goal was to create over 200 canvases but they exceeded expectations. Both the entrepreneurs and SEBRAE found the process useful to analyze and improve upon business ideas. The event received significant press coverage.

1. 400 Business Model Canvas
in 3 days
#BMGen @ Campus Party Recife 2012

2. #Startups Sebrae Immersion
Innovative actions with Business Model Canvas, a method developed by Alex
Osterwalder and Yves Pigneur, applied during the Campus Party Recife
2012.
A team composed with 16 local innovation agents, provided by Sebrae, has
interacted with “campuseiros” for three intensive days, helping all entrepreneurs
through an exercise of creating, analyzing, reviewing, discovering and
rethinking their business ideas using the Business Model Canvas.
This action has received a huge press coverage and
results achieved: more than 400 canvas!!!

3. The Challenge
The beginning of this case is when Maria Augusto Orofino and Marcelo
Pimenta did a workshop in Brasilia, improving the methodology to the group
of creative and digital economy in Sebrae.
After that, Maria Augusta Orofino trained about 60 “Local Innovation
Agents”, in Santa Catarina , who acted in Campus Party like facilitators.
In Campus Recife, our goal was to spread to all entrepreneurs the concepts
of business model based on Business Model Generation methodology. The
original goal was to create, in 3 days, more than 200 business canvas.
Testing the methodology, as a pilot on Campus Party Recife, so we could
expand the approach to Campus São Paulo in 2013.
And creating constant feedback cycle for continuous improvement.

4. The Process
Receive
Does
he
Register
future
knows
and
terms
entrepreneur
BMGen?
of
use
Does
he
Does
he
Create
the
have
a
want
to
canvas
and
business?
have?
take
a
picture

5. BMGen Canvas

6. The Results
For entrepreneurs:
§ Give focus and attention to aspects of the
business that had not yet been analyzed;
§ Dynamic tool, using post-its, allowing to
see the business in one page, with clarity
§ All of them willing to practice more and
go deeper into the methodology
For Sebrae:
As a pilot project, the action achieved
the goal as an experiment, as a
laboratory, where the team was able to
learn important things from the field and
consolidate suggestions for
improvements to be incorporated in
future editions.

7. Press Coverage 1

8. Jornal
do
Commercio,
in
Recife
Press Coverage 2

9. Press Coverage 3
Globo.com

10. Web
Expo
Forum
Press Coverage 4

11. Startupi,
at
ig.com
Press Coverage 5

12. I2
Mobile
SoluHons
Press Coverage 6

13. Press Coverage 7
hIp://jconline.ne10.uol.com.br/canal/tecnologia/noHcia/2012/07/27/sebrae-­‐ensina-­‐a-­‐
desenvolver-­‐modelo-­‐de-­‐negocios-­‐na-­‐campus-­‐party-­‐50669.php
hIp://g1.globo.com/pernambuco/campus-­‐party-­‐recife/2012/noHcia/2012/07/
campuseiros-­‐saem-­‐com-­‐modelo-­‐de-­‐negocio-­‐pronto-­‐da-­‐cp-­‐recife.html
hIp://www.webexpoforum.com.br/26/07/2012/sebrae-­‐demonstra-­‐na-­‐campus-­‐party-­‐
modelo-­‐de-­‐negocio-­‐para-­‐economia-­‐digital/
hIp://startups.ig.com.br/2012/sebrae-­‐nacional-­‐prioriza-­‐startups-­‐e-­‐aproxima-­‐se-­‐de-­‐
aceleradoras/
hIp://www.i2mobile.com.br/pt/2012/07/30/sebrae-­‐blackberry-­‐e-­‐i2-­‐likeaboss-­‐na-­‐
campus-­‐party-­‐recife-­‐2012/

14. Testimonials
ad
e
in
p lanning
h 's
he
bu siness
rol d
the
company
"Pu$ng
t nd
strengthene
a
facilitated man
incep9 on”
ues
-­‐
business
lmeida
Marq
Antonio
A "It's
fun
and
qu
ite
a=rac9ve.
It
very
s9mula9ng ’s
like
a
game,
i
"
s
Janaína
Pachec
o
-­‐
Local
Innova
Hon
Agents
nt
con ducive
to ibility
of
s
an
en vironme ith
great
poss
"This
i n
exchan
ge,
w
o
informa9 on
Agen
ts
“
ovaH
learning skopf
-­‐
Local
Inn
u
Marieli
M "The
Campuseiros
bring
many
different
ideas
which
are
able
to
generate
business“
Edivan
Franz
-­‐
Local
InnovaHon
Agents

15. Campus Party
Created in 1997, in Spain, Campus Party is the greatest event in the world
when people talk about innovation, science, culture and digital entertainment,
bringing together thousands of people to discuss the main themes in each of
these topics.
The Campus Party came to Brazil in 2008, to São Paulo and happened, for
the first time in Recife, between 26 - 30 July 2012, with 180 different activities
involving about 2000 participants.

16. SEBRAE
SEBRAE (Brazilian Service of Support for Micro and Small Enterprises) is
an autonomous social service that aims to assist the development of
micro and small enterprises, through partnerships with the private and
public sectors, stimulating the entrepreneurship in the country, promoting
training programs, encouraging associations, territorial development and
market access.

17. Local Innovation Agents
The Local Innovation Agents are professionals trained to work directly with
micro and small enterprises (MSEs), providing solutions the according to the
needs of each project.
With the target of one visit every two months, the agents interact with
entrepreneurs, providing information and tips on how the company can
innovate. The monitoring is done by at least one year and can be extended
for another year, if necessary.
This is a service subsidized by the Sebrae, to bring innovation management
in the company, with possible actions in products, processes, marketing and
organizational structure.

18. Keep in Touch
Marcio Brito – marcio.brito@sebrae.com.br
Marcelo Pimenta – menta@laboratorium.com.br
Support