This document outlines Braden Douglas's 8-step marketing process called Relevention Marketing. The 8 steps are: 1) Set a Clear Direction, 2) Perfect Your Offering, 3) Know Your Audience, 4) Carve a Unique Position, 5) Expand Through Distribution, 6) Engage Your Audience, 7) Put it Into Action, and 8) Keep Score. For each step, there are descriptions and examples provided to explain the key aspects and goals of that step in developing an effective marketing strategy.
8. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position
10. Set a Clear Direction Step 1 Background Purpose MISSION VISION VALUES OBJECTIVES Direction Guidelines Motivation
11. Set a Clear Direction Step 1 MISSION To organize the world's information and make it universally accessible and useful. relevention.com
12. Set a Clear Direction Step 1 VISION Designed to help eliminate AIDS. relevention.com
13. Set a Clear Direction Step 1 VALUES Relationships Execution Wow relevention.com
14. Set a Clear Direction OBJECTIVES # of standing ovations # of invitations to play internationally # of orchestras copying their performance styles relevention.com
15. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position
17. Perfect Your Offering Step 2 FEATURES 15 Years of Experience Blog for Freelance Designers New theme options to choose from BENEFITS 15 years of tangible client results Expert Mentoring for Design Excellence New themes to dazzle your members
20. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position
33. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position
36. Market Position Graph Carve a Unique Position Step 4 High Perceived Benefits Low High Low Price
37. Market Position:Consulting Service Carve a Unique Position Step 4 High 1 – 1 in Person Consultation 1 – 1 Remote Consultation Seminar Perceived Benefits Tele-Seminar/Webinar Membership Site Book Free Articles/ Website Low High Low Price
38. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position
40. Starbucks Distribution Expand Through Distribution Step 5 New Store Locations Merchandise Colleges Complimentary Core Locations Teas Alternative Locations Chill Drinks On the Run Airports U Brew Coffee Machines Bag of Beans VIA
41. Relevention Distribution Expand Through Distribution Step 5 Affiliates Advertising Mediums Membership Site Calgary Core Marketing Consulting Office Expansion Magazines Information Products San Jose Education Seminars Books Curriculum
42. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position
66. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position
68. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position