"We created a monster" #6 Uncomfortable Talk in Vienna - LHBS
Uncomfortable Talks are provocative, inspirational talks and points of view about marketing & innovation hosted and sponsored by LHBS in Vienna. The 27th of October, Relax In The Air held a talk with the title “We Created a Monster”. By focusing on markets, clients, campaigns, stats, profits and on the seemingly miraculous effects of social media, we, agencies and marketers have neglected our responsibility for the newly created users. By focusing on classic interruption we have lost focus on the end user experience and continue to bombard people with classic marketing gimmicks but in new digital platforms. Is there an ‘ethical’ issue in how we do marketing online and keep the user experience and benefits in mind? Here is a media coverage by Horizont - Der Online-Informationsdienst für Werbung, Medien & Marketing: http://www.horizont.at/newsdetail/news/we-created-a-monster.html
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"We created a monster" #6 Uncomfortable Talk in Vienna - LHBS
- 1. #6 uncomfortable talk we created a monster October 2011 Vienna Hosted by LHBS Consulting Relax In The Air a RITA Speaking Engagement
- 2. who’s relax in the air? SABINE strategic planner I’m the panda MC Digital art director
- 3. « We think and design user experiences for a digital world. Together we can make it simple. »
- 4. ICE BREAKER
- 5. end of ICE BREAKER
- 11. Ich sprache Deutsch Je parle français Parlo italiano ?? Rumantsch
- 14. the hungry user
- 15. the hungry user Share, listen to others Be part of the conversation Hear from his network Stay connected
- 17. “Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast.” Muhtar Kent, CEO Coca-Cola
- 18. the market
- 19. the clients observe the market the competition the other brands the economical environment the stats
- 20. clients’ needs I want a Facebook page to look young and beautiful and have people... me.
- 21. gold rush
- 23. run to social
- 24. temptation
- 25. I’ve got the tools
- 26. empowerment
- 28. Can a social misfit be a social expert...?
- 29. from terminator to governator
- 31. once upon a time
- 32. then came..
- 33. Let’s be friends !
- 34. the super user
- 35. the monster is the system
- 36. feed the monster
- 37. opportunities
- 38. good practices
- 39. good practices starbucks GEOLOCATION + SOCIAL NETWORKS Foursquare > badges + discounts Relax In The Air October 2011
- 40. good practices InterContinental Hotels Group Engaging on twitter listening > loyalty Relax In The Air October 2011
- 41. good practices The Creme Brulee Man keep up to date on twitter social media roi > keep business going Relax In The Air October 2011
- 42. responsibility
- 43. rules #1 Avoid short term cash Relax In The Air October 2011
- 44. rules #2 Turn your attention to clients and also to their end users Relax In The Air October 2011
- 45. rules #3 Learn to say no to your clients Relax In The Air October 2011
- 46. rules #4 Bring back interest around real things (véritable) Relax In The Air October 2011
- 47. rules #5 Give choice to user (balance between needs and expectations) Relax In The Air October 2011
- 48. rules #6 Remember that you are yourself a user Relax In The Air October 2011
- 49. the ugly truth
- 51. happy ending
- 53. Thank you very much you’re a gentle audience relaxintheair.com @relaxintheair We are on Facebook and Instagram too aRITA Speaking Engagement Mai 2011