1. Photo
Credit:
Jason
A.
Howie
(flickr)

2. Currently, more than one-fifth of all jobs in the U.S. are
posted to Social Networking sites…
Photo
Credit:
photologue_np
(flickr)

3. …With the top three sites being:
LinkedIn 77%
Twitter 54%
Facebook 25%
Photo
Credit:
TheSeafarer
(fliker)

4. According to Software & Information Industry Association…
…98 percent of companies are now using social media
Photo
Credit:
vagawi

(flickr)

5. over the last few
Years…
…Social Media
sites have been
linked to many
problems that
occur in a
business.
Photo
Credit:
pasukaru76
(flickr)

6. Photo
Credit:
Robert
S.
Donovan
(flickr)

7. This
amounts
to
almost
5%
of
a
businesses
annual
salaries
expense
Photo
Credit:
twodolla
(flickr)

8. In 2012 study conducted by Norton, it was revealed that
cybercrime was estimated at about $110 Billion annually…
Photo
Credit:
elhombredenegro
(flickr)

9. … this means
companies have to
watch and be aware 24/7
of threats and hacks
on their social
media sites
Hackers are
attracted to social
networking sites because
they see the potential to
commit fraud…
Photo
Credit:
steve
p2008
(flickr)

10. There have been many
instances where
social media has
caused
companies
public
relation
nightmares
Photo
Credit:
HarshLight
(flickr)

11. In January 2012, McDonalds launched a Twitter campaign using the
hashtag #McDStories. It was hoping that the hashtag would inspire
heart-warming stories about Happy Meals The campaign was pulled
2 hours later after the hashtag turned into a bashtag. A few of
the tweets included:
-One time I walked into McDonalds and I could smell Type 2
diabetes floating in the air and I threw up. #McDStories
-These #McDStories never get old, kinda like a box of McDonald’s
10 piece Chicken McNuggets left in the sun for a week
-#McDStories I lost 50lbs in 6 months after I quit working and
eating at McDonald’s Photo
Credit:
björn
hornemann
(flickr)

12. Or
even
this
photo
taken
at
a
Burger
King
in
Mayfield
Heights,
Ohio
in
July
2012
which
damaged
the
companies
brand
and
image
Photo
Credit:
hZp://www.4chan.org

13. However, Social Media does have a good side...
Photo
Credit:
kennyma]c
(flickr)

14. According to a recent survey, you are 51% more
likely…
…to purchase a companies product after liking it
on Facebook ...
Photo
Credit:
Tall
Chris
(flickr)

15. ... and 60% more likely to
recommend it to a friend
Photo
Credit:
NJ..
(flickr)

16. Social media provides access to
audiences your business might
not otherwise have access to,
only through expensive methods,
or perhaps not even at allPhoto
Credit:
Compujeramey
(flickr)

17. This
not
only
saves
money,
but
allows
for
free
adver]sements
and
promo]ons
on
these
sites
Photo
Credit:
leateds
(flickr)

18. Social networks help build relationships as they !
have fans, followers and friends who participate !
in discussions…! Photo
Credit:
GoodNCrazy
(flickr)

19. …they become more attached, leading to stronger and deeper !
commitments and relationships with the business. !
Photo
Credit:
Yandle
(flickr)

20. Social
media
can
assist
in
a
businesses
effort
of
providing
to
the
community
and
its
own
social
good…
Photo
Credit:
ivanatman
(flickr)

21. …In February
2013, Bell
Canada raised
over $4.8
million for
mental health
programs after
they promised
to donate 5
cents for each
text, tweet and
facebook share
Photo
Credit:
Ryan
Tir
(flickr)

22. But what does this all mean!
Photo
Credit:
Eleaf
(flickr)

23. Believe it or not, there are still
huge opportunities that businesses
with social media platforms are
missing out on.
Photo
Credit:
Ben
Husmann
(flickr)

24. With 80% of consumers preferring to connect with brands
through social media sites like Facebook and 56% of
customer tweets to companies being ignored…
Photo
Credit:
misnyoT
(flickr)

25. …Small to mid-sized businesses plan to increase
Photo
Credit:
Gudlyf
(flickr)

26. With social media presence
still on the rise, harm or
benefit, it is clear
-Greg Grusby
Photo
Credit:
Counse
(flickr)

27. All
images
are
licensed
under
the
Crea]ve
Commons
Non-­‐Commercial
Share-­‐Alike
3.0
agreement,
and
sourced
from
flickr

28. Sources
• "Social
Media
And
Jobs."
Computerworld
46.15
(2012):
28.
Canadian
Reference
Centre.
Web.
15
May
2013.
• "
Consumers
Engaged
Via
Social
Media
Are
More
Likely
To
Buy,
Recommend."
The
CMB
Research
Blog.
N.p.,
n.d.
Web.
15
May
2013.
<hZp://blog.cmbinfo.com/press-­‐center-­‐content/bid/46920/Consumers-­‐
Engaged-­‐Via-­‐Social-­‐Media-­‐Are-­‐More-­‐Likely-­‐To-­‐Buy-­‐Recommend>.
• Altman,
Randi.
"Are
you
being
social:
if
you
aren't,
you
need
to
be
...
for
the
health
of
your
business."
Post
Feb.
2013:
22+.
Academic
OneFile.
Web.
16
May
2013.
• "Businesses
Lose
An
Average
Of
$65,000
Per
Year
To
Workers
Using
Social
Media
Reveals
Spam]tan's
Social
Media
Calculator;
Almost
5%
Of
Salaries
Bill
Is
Spent
On
Personal
Social
Media
Ac]vity."
M2
Presswire
(n.d.):
NA.
Gale:
InfoTrac
OneFile
(HITS).
Web.
16
May
2013.
• Dugan,
Lauren.
"Only
44%
Of
Customer
Ques]ons
On
TwiZer
Are
Answered
Within
24
Hours
[STUDY]
-­‐
AllTwiZer."
mediabistro.com:
jobs,
classes,
community
and
news
for
media
professionals.
N.p.,
n.d.
Web.
13
May
2013.
<hZp://www.mediabistro.com/alltwiZer/customer-­‐service-­‐
twiZer-­‐top-­‐retailers_b23362>.

29. …Sources
con]nued…
• Hill,
Kashmir.
"#McDStories:
When
A
Hashtag
Becomes
A
Bashtag
-­‐
Forbes."
InformaDon
for
the
World's
Business
Leaders
-­‐
Forbes.com.
N.p.,
n.d.
Web.
16
May
2013.
<hZp://www.forbes.com/sites/kashmirhill/
2012/01/24/mcdstories-­‐when-­‐a-­‐hashtag-­‐becomes-­‐a-­‐bashtag/>.
• Symantec.
"2012
Norton
Study:
Consumer
Cybercrime
Es]mated
at
$110
Billion
Annually."
Endpoint,
Cloud,
Mobile
&
Virtual
Security
SoluDons
|
Symantec.
N.p.,
n.d.
Web.
12
May
2013.
<hZp://www.symantec.com/
about/news/release/ar]cle.jsp?prid=20120905_02>.
• Kelleher,
David.
"5
Problems
with
Social
Networking
in
the
Workplace
-­‐
Informa]on
Management
Special
Reports
Ar]cle."
InformaDon
Management
|
IT
Business
News.
N.p.,
n.d.
Web.
15
May
2013.
<hZp://
www.informa]on-­‐management.com/specialreports/2009_165/
social_networking_media-­‐10016208-­‐1.html?pg=1>.
• REH,
ROBERT.
"Social
Media
Risks
And
Rewards."
Credit
Union
Magazine
76.12
(2010):
60.
MasterFILE
Complete.
Web.
15
May
2013.

30. …Sources
con]nued
• Marke]ngCharts.
"SMBs
to
Increase
Marke]ng
Efforts
on
Mobile,
Social
Media."
MarkeDngCharts:
charts
&
data
for
marketers
in
online,
Excel
and
PowerPoint
formats.
N.p.,
n.d.
Web.
13
May
2013.
<hZp://
www.marke]ngcharts.com/wp/interac]ve/smbs-­‐to-­‐increase-­‐marke]ng-­‐
efforts-­‐on-­‐mobile-­‐social-­‐media-­‐23561/>.
• CTVNews.
"More
than
$4.8M
raised
for
mental
health
during
Bell
Let's
Talk
Day
|
CTV
News
."
CTV
News
|
Top
Stories
-­‐
Breaking
News
-­‐
Top
News
Headlines.
N.p.,
n.d.
Web.
17
May
2013.
<hZp://www.ctvnews.ca/health/
more-­‐than-­‐4-­‐8m-­‐raised-­‐for-­‐mental-­‐health-­‐during-­‐bell-­‐let-­‐s-­‐talk-­‐
day-­‐1.1154801>.
• StaZ,
Nick.
"Businesses
Think
They
'Get'
Social
Media.
Do
You?
–
ReadWrite."
Web
Apps,
Web
Technology
Trends,
Social
Networking
and
Social
Media
–
ReadWrite.
N.p.,
n.d.
Web.
17
May
2013.
<hZp://
readwrite.com/2013/03/01/businesses-­‐finally-­‐get-­‐social-­‐media>.