1. Outbound call Scripts
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2. Normal call
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Consultant
Advertiser
Hi, May I speak with “John” please?
Yes this is john (Advertiser’s name).

3. Live transfers - 1
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Consultant
Hi, John (Advertiser’s name) my name is Seth (Consultant) I
am calling from the tag implementation team Your Google
representative (Name) provided your details and mentioned
that you are looking to setup conversion tracking (Desired
action to be completed) on your website?
Yes
Advertiser

4. Live transfers - 1
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Consultant
Great I will be glad to help you with the installation. So,
do you make changes to your website or somebody else
does it for you?
I make the changes.
Advertiser

5. Live transfers - 1
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Consultant
Is this the right time for us to go over the details
and make changes on your website?
Yes
Advertiser

6. Consultant: Proceed with the installation.
Post Installation is completed
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Consultant
Advertiser
Is there anything else I can help you with?
No

7. Live transfers - 1
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Consultant
Advertiser
Yes, John do you make changes to your
website or somebody else does it for you
I make the changes.

8. Live transfers - 1
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Consultant
Advertiser
Is this the right time for us to go over the details
and make changes on your website?
Yes

9. Voicemail
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Consultant
Gate keeper
Hi, May I speak with “John” please?
John is not in the office right now
would you like to leave a message.
(Gate keeper transfers the call to the
advertiser’s voice mail).
Hi, This message is for John (Advertiser’s name) my name is
Seth (consultant’s name) I am calling from the tag
implementation team Your Google representative (Name)
provided your details and mentioned that you are looking
to setup conversion tracking (Desired action to be
completed) on your website. I would request you to give me
a ring back on 1800-993-3483, I assure you the entire
process will be short and will prove beneficial. Thank you
and have a nice day.

10. Advertiser Busy
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Consultant
Advertiser
Hi, May I speak with “John” please?
Yes this is john (Advertiser’s
name).

11. Live transfers - 2
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Consultant
Hi, John (Advertiser’s name) my name is Seth (Consultant)
I am calling from the tag implementation team Your
Google representative (Name) provided your details and
mentioned that you are looking to setup conversion
tracking (Desired action to be completed) on your
website?
Yes but I am really busy right now can we do
this some other time?
Advertiser

12. Live transfers - 2
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Consultant
I am sorry to have caught you at the wrong
time is there a possibility that we can have
an appointment set up for later today or
maybe tomorrow?
Can we do it tomorrow at 11:00 AM CST?
Advertiser

13. Live transfers - 2
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Consultant
Great I will give you a ring back tomorrow
at 11:00 AM CST, let me also confirm the
phone no.123-123-1234
yes you can call me on that no.
Advertiser
I will call you tomorrow than, Thank
you for your time and have a nice day.

14. Webmaster makes the changes
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Consultant
Hi, May I speak with “John” please?
Yes this is john (Advertiser’s
name).
Advertiser

15. Webmaster makes the changes
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Consultant
Hi, John (Advertiser’s name) my name is Seth
(Consultant) I am calling from the tag implementation
team Your Google representative (Name) provided your
details and mentioned that you are looking to setup
conversion tracking (Desired action to be completed) on
your website?
Yes
Advertiser

16. Webmaster makes the changes
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Consultant
Great I will be glad to help you with the
installation. So, do you make changes to
your website or somebody else does it for
you?
I have a webmaster
Advertiser

17. Webmaster makes the changes
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Consultant
Could you help me with the contact details
of the webmaster? We could contact him
directly and have the installation done for
sure
Advertiser
Note: If the advertiser is unable to do
that send an e-mail to the webmaster
marking the advertiser on it and also
mention the reason for call.
Thank you and post installation we will
intimate you about the same. Thank you
for your time and have a nice day.