Michael Burke's presentation deck from our October 1/2009 "Facebook Marketing" workshop.

3. Facebook is… reuniting friends sharing photos keeping friends updated

4. Mobile is… Calling Emailing Texting

5. what else do people want? planning games entertainment where to go advice

6. What’s the Solution?

9. Needed: a credible sales partner in the application space On Feb 23, 2009, Chris Cunningham the appssavvy CEO had a video featured on the homepage of AdAge.com.

11. who are the players? Comprised of over 1000,000,000 monthly active users, appssavvy’s top social utility applications re ach a highly active mass of users across verticals including Entertainment, Gaming, Education, Fashion, Style, Health, Parenting, Family, Travel & Teens Top apps under: Teens Honesty Box Monthly Active Users: 2,500,000 Movies, TV, Entertainment Access Hollywood Family & Networking Family Tree Monthly Active Users: 5,500,000 Social Gaming Spy Master on Twitter Social Gaming Mafia Wars Monthly Active Users: 25,000,000+ iPhone Zumobi Sports Premier Football, Basketball Monthly Active Users: 1,000,000 iPhone & Android Mappn network Books/Literature/Leisure Visual Bookshelf Monthly Active Users: 1,000,000 Social Events & Entertainment Social Calendar & BDAY Cal Monthly Active Users: 1,500,000 Pets & Animals Dogbook & Catbook Monthly Active Users: 1,000,000 Music & Entertainment Rock Legends & Friends for Sale Monthly Active Users: 5,000,000+ Entertainment Pick Your 5 - #1 FB Application Monthly Active Users: 23,000,000+ Parents/Women/Family Circle of Moms Registered Users: 6,000,000 Travel & Entertainment Where I’ve Been Monthly Active Users: 1,000,000+

19. Cross Platform: Extending Facebook Apps on Mobile

20. Pre Roll: Add motion and sound to your message with video pre-roll. Available in units up to :15 seconds, Zumobi takes your video file and formats it for the device, creating a mobile video experience as seamless as the clip itself. Brand Frame: Surround the content that your mobile consumers want to see -top news, videos or other content and features--with your brand. Brand Channel: A custom brand experience featuring your product seamlessly integrated into the existing app content. Banners: All banners are actionable. A simple tap can lead to your choice of a BrandBlast page which may include an additional link to a mobile websites, YouTube video, or other web destinations. Leveraging Vertical Content

21. Custom Development & Strategy

23. Application Monthly Active Users CA % CA MAU REACH Friends For Sale 6,300,000 10.0% 630,000 Rock Legends 1,300,000 10.0% 130,000 MesmoTV 500,000 11.0% 55,000 Circle of Moms 2,300,000 10.0% 230,000 Family Tree 5,200,000 10.0% 520,000 Birthday Cal 5,000,000 10.0% 500,000 Status Shuffle 1,400,000 10.0% 140,000 Granada Blue 2,500,000 10.0% 250,000 Visual Bookshelf 1,000,000 2.5% 25,000 Pick Your 5 20,000,000 2.5% 500,000 Social Calendar 1,700,000 2.0% 34,000 Dogbook 900,000 6.0% 54,000 Where I've Been 900,000 10.0% 90,000 Honesty Box 2,400,000 10.0% 240,000 We're Related 21,000,000 10.0% 2,100,000 Social Bots 20,000,000 10.0% 2,000,000 Catbook 167,000 11.0% 18,370 Pagefad Sports 2,000,000 11.0% 220,000 Youtube Video Box 1,500,000 11.0% 165,000 MyBabyBook 50,000 10.0% 5,000 42 Friends 1,000,000 10.0% 100,000 Playdom 35,000,000 10.0% 3,500,000 Total CA Reach/MNTH: 11,506,370