Reflect Digital's Introduction to Google's Strategies for Online Business from The Business Show November 2012

1. An Introduction to Google‟s
Strategies for Businesses
By Becky Campbell - MD
@ReflectDigital
22nd November 2012

3. Agenda
Adwords Google+
Analytics YouTube
Google Keyword Admob
Tool
Gmail
Google+ Local
Chrome
Webmaster Tools
Android
Shopping
Trends

4. Why Google?
UK – 91% UK – 5% UK – 2% UK – 1% UK – 0.4%
US – 61% US – 15% US – 17% US – 3% US – 4%
Source: The E Word October 2012

5. AdWords
Google Adwords is Google‟s flagship advertising product
that enables you to reach new customers through paid
advertisements.
100 million dollars a day is spent on AdWords

6. AdWords
Adwords enables you to target and set your
adds by location, time/day and budget
You only pay when somebody clicks on your
advert
It works on a „bidding‟ system and uses „quality
score‟ to rank ads

7. AdWords
Target your ads by radius…

8. AdWords
Target your ads by device…

9. AdWords
Set your ads to run at specific times…

10. AdWords
There are lots of features available to
improve your ads…

11. AdWords
AdWords can be a great tool to increase
new business, sign-ups and exposure for
your company
PPC is great for advertising new products
or seasonal offers

12. Google Keyword Tool
The Google
Keyword tool is a
free tool which
enables you to
research potential
target
keywords, gather
information on
search volumes and
research estimated
cost per clicks…

13. Google Analytics
Google Analytics is a free service that enables you to
track key visitor statistics such as:
Visits
Unique Visits
Time on Site
Average Page Views
Bounce Rate

14. Google Analytics
You can view these key metrics via this simple
dashboard…

15. Google Analytics
Further to this you can drill deeper into this
data:
You can filter visits by traffic source
You can filter visits by device/location/operating
system etc…
You can track conversions as „goals‟
You can now track visits that are generated through
social networks too…

16. Google Analytics
Google Analytics is a great tool for tracking your
online marketing campaigns. For example,
Being able to see which keywords generated traffic
for your website is vital if you‟re looking to run a
search engine optimisation campaign!

17. Google Webmaster Tools
Google Webmaster Tools is another free
service that gives you access to detailed
information about your website…

18. Google Webmaster Tools
You can also see…
Crawl Stats
How many pages
are indexed

19. Google Trends
Google Trends lets you see which topics are
popular in the world of search
It‟s a great research tool for any businesses
looking to run a search marketing campaign…

20. Google Trends
Here are two examples of searches that have
become very popular over the past couple of
months…
“James Bond” “iPhone5”

21. Google+
Google+ is
Google‟s very
own social
network
It currently has
around 400
million users

22. Google+
Google+ has it‟s own newsfeed – similar to
the Facebook timeline
Google+ also has trending topics – as with
Twitter
You can follow companies/people by adding
them to your circles
You can also create „hangouts‟

23. Google+
Google hangouts are great for
businesses
You can chat with up to 10 people
You can share screens
They can be used for product
demonstrations or sales pitches
You can stream your hangout live on
your Google+ profile

24. Google+ Local
Google+ Local was formerly known as
Google Places
Google+ Local sits within Google+
Google+ Local incorporates
reviews, powered by Zagat
Google+ Local listings also help to drive
website traffic

25. Google+ Local
The
reviews, powered by
Zagat, help to build
trust
Reviews are being
utilised more and
more online…think
TripAdvisor!

26. Google+ Local
Google+ Local listings
help to increase website
traffic
If you don‟t rank in the
local listings then you will
be missing out on vital
traffic and leads
Google+ Local listings
direct traffic into Google+

27. Google Shopping
“Google Shopping” is
what was formerly
known as “Google
Product Search” and
“Google Products”
Merchants pay to
promote their products
via the Google Shopping
feed

28. Google Shopping
Google shopping
results feature in the
main search results
page which means
they can really help
to increase your
products visibility…
This is no longer a
free service

29. YouTube
YouTube is the second largest search engine
1 in every 20 users that leaves Google ends up on
YouTube
YouTube is a great tool that can be utilised by
businesses

30. YouTube
Videos can be used in many
different ways:
Promotional videos
“Meet the Team” videos
Product demonstration videos
Adding videos to your site helps to keep visitors
engaged and helps to increase the average time on
site.
Over 4 billion videos are viewed on YouTube each day!

31. AdMob
A Google ad network that focuses on mobile
advertising for apps
Connect with advertisers to show ads in your
app, users click on the ads and you make
money
You can advertise your app in other apps to
increase downloads- you only pay when your
ad is clicked
It works via a prepaid service, you top up at
least $50 then your ads run until the budget
runs out. Similar to AdWords you create a
campaign, ad groups and ads.

32. AdMob
AdMob is a great way to gain exposure for
your app
It targets specific mobile users so reaching
relevant users
If more downloads of your app make you
more money, you should advertise with
AdMob

33. Gmail
Gmail is the most widely
used web based email
provider with over 425
million accounts
worldwide!
Users get 10GB of data
storage for free.

34. Chrome
Chrome was first launched in September
2008
As of October 2012, Chrome has a global
market share of 45%, with Firefox in second
with 31.8% and IE at 16.1%
Chrome is cloud based which is why it is
often a lot quicker than other browsers.
The design of the browser interface is simple
and clean, making it easy to use.
Extensions are available to enhance your
browsing experience, SEOquake and Colour
Picker are good ones to add!

35. Android
Android was acquired in 2005, Google had
originally invested in the start-up business.
Android is a operating system, that the open
source code is available free to use.
It was primarily developed for touch screen
mobile devices.
Brands in the marketplace using Android –
HTC, LG, Motorola, Samsung, Sony

37. Who are Reflect Digital?

38. Competition!
We’re giving away £3,000
worth of digital marketing
to spend on SEO or a
Social Campaign, to enter
please let me have your
business card!