Maximize Your Exhibition Value
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Learn how to make the most out of exhibition participation
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Maximize Your Exhibition Value
- 1. Maximizing Exhibition Participation Value: Making The Most Out Of It Your Marketing Perspective Irit Porat Refaela Segdan
- 2. The most expensive marketing activity in your budget: 30%-40% of the total marketing budget Event participation… … It’s very expensive
- 3. Before the show During the show After the show Make the most out of it !
- 4. Is it the right show for me ? Is it focused on my industry ? Who are the attendees ? Is it the best value for my money ? Know where you are heading…
- 5. Everything should be goal-driven Booth staff ,stand location, design and marketing activities – all should reflect your goals
- 6. Set specific and measurable goals before the show Image development Product launch Lead generation Signing x new distributors Finding x new integrators Meeting x target customers General goals Measurable goals
- 7. Promote your event participation Homepage banners, invitations, email signatures, packaging stickers… Approach the media - earn free exposure, interest and free leads
- 8. Schedule meetings before the show Make sure targeted customers represent the major part of your visitors Set categorized and prioritized customer lists
- 9. Booth staff: “The people make the stand” Visitors have minimum time and many options – learn the ways to raise their interest Prepare the booth staff with synchronized targets, messages and roles
- 11. Stay focused during the show Make sure you spend the right amount of time and effort with the right people Prioritize target customers and scheduled meetings Qualify leads
- 12. It is all about quality … It is not about quantity … Leads …
- 13. Do not forget the media Invite media editors and visit their booths Provide professional press kits
- 14. After the show : It is not over yet … Measure success against your specific goals Follow up on qualified leads Follow up on media editors and journalists
- 15. Perspectives Leveraging your technology assets into marketing presence
- 16. Want to learn more ? [email_address] [email_address]