Marketing In The Social Media Age
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The document discusses the scope of social media and PR services in the modern age. It provides definitions of social media and lists many popular social media sites. It also offers tips for companies to successfully engage with social media, including participating actively in communities and defining company social media policies. As an example, it describes how Verizon Wireless effectively used Facebook surveys to gather localized insights about text messaging habits.
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Marketing In The Social Media Age
- 1. Marketing in the Social Media Age
- 2. Scope of Typical PR Services Traditional | Social | Viral Social Media Association Visibility Collateral Events Internal Communications Industry Leadership Analyst Relations Positioning Crisis Communications Media Shareholder Communications
- 5. Facebook … A Business Application 300 Million Users … over 1,000,000 Business Pages; Most Trafficked Site on Web Worldwide
- 6. Social Status Roadmap RSP The Socializing of Brands Start Audit Policy Buzz Composite Build Facebook Business Page If It Hits Your Demo Red Shoe Roadmap Go to Alltop To Build Your Blog Database Start with www.mashable.com toDetermine Best Social Media Sites Monitor CNET’s Blog 100 for Relevant Blogs Run Google and Technorati Searches Weekly Consider a Social Network With Ning Build a Power Social Media Team In-House Get Yourself Linked In Build Your Network Wild Card Identify Indusstry Social Media For Profiles of Your Co Determine If Twitter Is For You Read AdAge Power 150 Media/Mkt Blogs for Posting Targets Start a Compan and/or Expert Blog Post Dynamic Customer Product Shots Pick Five Business Blogs to Read Weekly Begin Creating Your Own Facebook Apps Start Posting To Blogs by Team or Executive Research MeetUp For Niche Outreach Use Wetpaint to Create Your Own Wiki Use Social Surveying To Gather Brand Opinion Are You Ready For Your Next Life … Second Life Kaneva Refresh Your Social Media Content Monitor New tools Assess Your Social Status Quarterly Post Customer Promos to Video Sites Look Into A Podcast Series to Tell Your Story Consider Dynamic Online Ads Remember Text Campaigning Wild Card Wild Card
- 12. Erin Taylor Red Shoe Consulting [email_address]
Notas do Editor
- Social media is about s ociology and less about technology. It’s a mashup of new and traditional media that spans across advertising, PR, customer service, marcom, sales, and community relations. Previously the Web was one-sided content – display, presentation and information. Today it’s communication in all directions.
- We see FaceBook as a social media community that enables companies to: Establish a more interactive, viral, easy to change brand destination Highlight their existing web site and/or blog Promote a particular product, milestone or event Advertise online in a manner that links to existing online presence Develop personalized experiences to support a brand position Note Business Pages can’t invite fans to join, but groups can send invitations to join Facebook Insights offers graphs that show daily interaction with page Advertising on Facebook is very cost-effective and targeted.
- Good idea to have one – we have a sample here to share. Some are very detailed, some can be 1 page – that’s up to you. But to NOT have a policy in place, leaves your BRAND open to criticism and your company to lawsuits (but that’s a different seminar).