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Social Networks for Recruitment - SWA 2008

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Chris Hoyt
Chris Hoyt

Chris Hoyt (aka: RecruiterGuy) spoke at Southwest Airlines on the benefits and growing trend of recruiting via Social Networks.

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Southwest Airlines - Summer 2008 Social Networking for Recruitment Recruiting 2.0 | Chic Geek and Open Discussion Christopher Hoyt, Associate Director Talent Attraction, AT&T aka: RecruiterGuy (www.RecruiterGuy.net)
Recruiting Today – Leveraging the Internet Niche Job Boards Niche Job Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Overall vs. Top Job Boards Source: ComScore 30% Missing 70% of total US Internet audience But some companies spend over 70% of budget to reach 30% of audience 70%
Leveraging the Internet – 100% Niche Job Boards Niche Job Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Overall vs. Top Job Boards Source: ComScore 30% 70%
Keys to an Integrated Strategy Web Strategy Having a solid website is the foundation. It should be the baseline where customers get their news about the company and products. Internet Marketing Strategy Outreach with traditional affiliate networks, advertising, PPC, search, press and media online. Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social network tools that people use.
The communication eras WEB1.0 > WEB2.0 > ?
Web 1.0 Connecting people to information.
Web 2.0 Connecting people to each other. Self Publishing.
Web 3.0 SOCIAL NETWORKING SITES MOBILE VIRTUAL WORLDS TELEVISION VIDEO
Web 2.0 | 3.0 Options for Recruitment ,[object Object],Social Networking features Online Games Interactive talent networks Virtual site hosts Interactive timelines Video testimonials Choose your path site design Where do I fit? modules Online polls RSS—Really Simply Syndication Dynamic content Interactive career pathing Mobile job agents Online scheduling Recruiter chat Company blogs Podcasts Free downloads (music, screensavers, job roll, etc.)
Social Networking Defined Source: Wikipedia “ A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.” “ Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.”
Geek vs. Nerd ,[object Object],[object Object],[object Object]
Geek vs. Nerd ,[object Object],[object Object],[object Object]
Web 2.doh! HR’s Current Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Clearswift, October 2007
Why Social Networks are Important to Recruiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Talent is Going ,[object Object]
Where Talent is Going ,[object Object]
How Social Networks are used—for now.
 
MySpace for Recruiters Create a Career Page Source by Profile Data
Advertising on MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FaceBook for Recruiters Career Page Alumni Groups Intern Groups
Advertising on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
“Work With Me”
“Work With Me”
LinkedIn for Recruiters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Career Portal: Interactivity
 
Podcasting… (can you hear me now?)
Twittering? ,[object Object],[object Object],[object Object]
Hiring Twits? ,[object Object],[object Object],[object Object],[object Object]
Best Practices of Active Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Do’s & Don’ts 3 rules of social computing: Contact is king; the response is the message, and consumers call the shots. 2006 Consumer Marketing Forum EMEA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking for Recruitment Recruiting 2.0 | Chic Geek and Open Discussion Christopher Hoyt, Associate Director Talent Attraction, AT&T aka: RecruiterGuy (www.RecruiterGuy.net) Dialogue…

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Social Networks for Recruitment - SWA 2008

  • 1. Southwest Airlines - Summer 2008 Social Networking for Recruitment Recruiting 2.0 | Chic Geek and Open Discussion Christopher Hoyt, Associate Director Talent Attraction, AT&T aka: RecruiterGuy (www.RecruiterGuy.net)
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  • 4. Keys to an Integrated Strategy Web Strategy Having a solid website is the foundation. It should be the baseline where customers get their news about the company and products. Internet Marketing Strategy Outreach with traditional affiliate networks, advertising, PPC, search, press and media online. Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social network tools that people use.
  • 5. The communication eras WEB1.0 > WEB2.0 > ?
  • 6. Web 1.0 Connecting people to information.
  • 7. Web 2.0 Connecting people to each other. Self Publishing.
  • 8. Web 3.0 SOCIAL NETWORKING SITES MOBILE VIRTUAL WORLDS TELEVISION VIDEO
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  • 10. Social Networking Defined Source: Wikipedia “ A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.” “ Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.”
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  • 17. How Social Networks are used—for now.
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  • 19. MySpace for Recruiters Create a Career Page Source by Profile Data
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  • 21. FaceBook for Recruiters Career Page Alumni Groups Intern Groups
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  • 33. Podcasting… (can you hear me now?)
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  • 38. Social Networking for Recruitment Recruiting 2.0 | Chic Geek and Open Discussion Christopher Hoyt, Associate Director Talent Attraction, AT&T aka: RecruiterGuy (www.RecruiterGuy.net) Dialogue…

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