TRMA 585 Profession Online Identity Final Presentation

1. TRMA 585 P1: DEVELOPING A
PROFESSIONAL ONLINE IDENTITY
SPRING 2012
REBECCA PUHL

2. ONLINE IDENTITIES, PERSONAL
BRANDING, SOCIAL MEDIA

3. LINKEDIN
• LInkedIn helps people network and share information
• Love the newsfeeds and the ability to connect with othe
• LinkedIn Profile
• http://www.linkedin.com/pub/rebecca-puhl/30/556/825

4. ONLINE PRIVACY
• Protect yourself – Only post what you want the
world to know
• Your privacy is only as reliable as your least reliable
friend.
• Check your privacy settings regularly.
• Potential employers are now starting to check your
social media activity.

5. TWITTER #TRMA585

6. GOOGLE PLUS (G+)
• Google Alerts link you to current information
• Circles helps you organize your friends and
relationships
• Connect information to whom it matters most
• Profile
• https://plus.google.com/u/0/113785498382651410920/posts//p/p

7. PROFESSIONAL FACEBOOK PAGES
• Share information with individuals and groups
• Advantages
• Free marketing for your practice and increased web traffic
for your brand
• Things to think about
• Privacy can be compromised and increased chance of
dual-relationships

8. LEARNING FROM MENTAL HEALTH
PROFESSIONALS & ORGANIZATIONS
• Stay connected to your professional organizations
• http://www.aamft.org
• www.counseling.org/
• Easy links to articles and information on current topics.
Get questions answered and explore new research
• Dr. Keely Homes helps mental health professionals
explore the possibilities for social media – networking –
and mental health

9. BLOGS: BLOGGER, WORDPRESS,
TUMBLR, POSTEROUS
• An online journal, more comprehensive than other
types of social media.
• Improves writing skills – reflect on what works and
what can be changed.
• Having fun creating the habit and following the
views.
• My blog
• http://tce596rpclasswork.blogspot.com/

10. PORTFOLIOS & PROFILES
http://about.me/rebeccapuhl

11. MANAGING YOUR ONLINE IDENTITY
• HootSuite (my favorite)
• Allows you to manage your social media accounts from
one site
• Dashboard for easy access, create and view posts
• Scheduled posts, monitor mentions
• Saves time and keeps your brand current

12. WEBSITES & DOMAIN NAMES
• Can be as simple or as complex as you make it.
• Many free and inexpensive resources
• All your information in one place
• Culminate your social media together; Blogger,
Facebook, Twitter, LinkedIn, and SlideShare

13. HAVING AN IMPACT
• Be actively involved in professional circles to create
the largest impact
• Display your gifts and talents as an online first
impression
• Interact with others in a more meaningful way

14. GOALS & STRATEGIES
• Be consistent – Keep your profiles consistent on all
your professional social media site
• Stay up-to-date – Post regularly and keep
information current
• Stay linked up – Keep your social media sites linked
together for ease of access.
• Be professional
• Keep it simple
• Have fun!

15. SLIDESHARE
• Simple way to stay current on professional and
academic presentations without attending
• Share your ideas and discover new ones through
following others who can then follow you
• SlideShare profile
• http://www.slideshare.net/RebeccaPuhl

16. FINAL THOUGHTS
• Social Media is the wave of the future
• Personal branding gets your name into the
mainstream
• Share your passions and gain new insights from
others
• This has been fun
• Gained valuable resources
• Enjoyed learning from you all!