These slides are from a class taught at the Orlando Regional REALTOR Association on Social Media for Real Estate

2. Social Media in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc

3. Social Media

4. At some point . . . . You have to leave the house and talk to people face to face.

7. What are your goals?

9. 61% of Facebook users are over 25 43% are between 26-44 53% are 18-34 In July, Facebook added its 30 millionth subscriber Women over 55 are the fastest growing demographic group on Facebook

12. Organize Your Contacts in Groups

13. Privacy Settings

14. You can select your level of privacy

17. Setting Up a Username

24. To create a fan page, one simply has to go to facebook.com/pages/create.php and create a new page.

25. Setting Up a Username for Your Page

27. Here, for example, is the Mashable Page on Facebook: facebook.com/mashable

28. Here’s The Real Estate Book’s National Brand Page www.realestatebookfacebook.com Like a normal Facebook profile, Pages have tabs that uncover more information.

29. Accessing Your Fan Page From your personal profile, click on the “fan page” icon at the bottom left of the page.

30. View Stats

31. What’s a Group? Groups are a bit different than Pages. To create a group you go to facebook.com/groups/create.php and then fill in information about the type of group, and decide if it is open to a particular network or all of Facebook. You can set join permissions on groups so that they are either open to anyone, closed (where users must get administrator approval to join) or secret (invite only).

43. Profile

45. Home

50. Retweet/Replies

54. How do I know if I’m being effective? Are you gaining contacts & business? Or Are you talking to each other?

55. Integrate Into Your Overall Marketing Plan Don’t put all your eggs in one basket