New Media II: Web Design, Independent Honors Option Spring 2010: How the philosophy of Google can be applied to business strategy and personal relationships

1. Google “How to be Disruptive” Rebecca Carlson Google “How to be Disruptive” Disruption Revolution Philosophy Evolution Conclusion

2. Google “How to be Disruptive” Rebecca Carlson How to be disruptive- think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society Disruption Revolution Philosophy Evolution Conclusion

3. Google “How to be Disruptive” Rebecca Carlson People Who Were Disruptive Steve Jobs – Apple Brin and Page – Google Mark Zuckerberg – Facebook Craig Newmark – Craigslist Jimmy Wales – Wikipedia Jeff Bezos – Amazon Kevin Rose - Digg Disruption Revolution Philosophy Evolution Conclusion

4. Google “How to be Disruptive” Rebecca Carlson Information Revolutions Writing Printing Mass media Entertainment Tool Shed Information Highway Irving Fang 1997 Today’s Revolution Disruption Revolution Philosophy Evolution Conclusion

5. Google “How to be Disruptive” Rebecca Carlson Knowledgeis built upon Information is organized Data is collected and researched Data and information are easily transferable; knowledge built by a person may not transfer to another well. Information is considered an economic activity, since institutions are involved in the production, collection, exchange, distribution, circulation, processing, transmission, and control. The information age is a transition from an economy based on industry to an economy based on the control of information. Disruption Revolution Philosophy Evolution Conclusion

6. Google “How to be Disruptive” Rebecca Carlson Google By a simple goal to make information accessible, Google disrupted the business landscape and altered media. Founders Larry Page and Sergey Brin wanted to make the world a better place by empowering consumers. People with the right information make better decisions. Disruption Revolution Philosophy Evolution Conclusion

7. Google “How to be Disruptive” Rebecca Carlson Google Google made platforms easily distributable and simplifies tasks for consumers, better delivering “the world’s information.” Blogger – publishing content Google docs and calendar – office collaboration Youtube – videos Picasa – photos Google analytics – track site traffic Google groups - communities Adsense – revenue Google maps - directions Disruption Revolution Philosophy Evolution Conclusion

8. Google “How to be Disruptive” Rebecca Carlson “Ten things we know to be true” Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow Democracy on the web works You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all borders You can be serious without a suit. Great just isn’t good enough. Disruption Revolution Philosophy Evolution Conclusion

9. Google “How to be Disruptive” Rebecca Carlson Focus on the user and all else will follow. Google has done something else that sets the best companies apart: earn customers’ trust. Google focuses on the users, not investors, and on their core values, not quarterly market expectations. Objective is to create best user experience possible. Disruption Revolution Philosophy Evolution Conclusion

10. Google “How to be Disruptive” Rebecca Carlson It’s best to do one thing really, really well. Dedication to core principle. Corporate Mission Statement: to organize the world’s information and make it universally accessible and useful. Disruption Revolution Philosophy Evolution Conclusion

11. Google “How to be Disruptive” Rebecca Carlson Fast is better than slow Time is valuable.Consumers want to enter a search term and be on their way. Disruption Revolution Philosophy Evolution Conclusion

12. Google “How to be Disruptive” Rebecca Carlson Democracy on the web works Collective effort from consumers to share information - Links clicked most often rank higher in search results Consumers want choices and multiple mediums to receive information Founders Brin and Page wanted the Internet to foster a democratic ethos that would liberate people. Disruption Revolution Philosophy Evolution Conclusion

13. Google “How to be Disruptive” Rebecca Carlson You don’t need to be at your desk to need an answer. The world is increasingly mobile and people want to access information everywhere. Google has remained innovative with consumers needs. Disruption Revolution Philosophy Evolution Conclusion

14. Google “How to be Disruptive” Rebecca Carlson You can make money without doing evil. Make something so great that your users will distribute it virally – money will follow afterward. Motto: Don’t be Evil. Founders Sergey Brin and Larry Page wanted to harness their good intentions and distinguish themselves from other corporations. Disruption Revolution Philosophy Evolution Conclusion

15. Google “How to be Disruptive” Rebecca Carlson There’s always more information out there. Going beyond the first step and continuously experimenting. Employees are allotted one day a week, 20% of their work time to pursuing projects they feel passionate about. Disruption Revolution Philosophy Evolution Conclusion

16. Google “How to be Disruptive” Rebecca Carlson The need for information crosses all borders Go global. All the world’s information is more accessible than ever before. Disruption Revolution Philosophy Evolution Conclusion

17. Google “How to be Disruptive” Rebecca Carlson Great just isn’t good enough. Being good at something is just the starting point Set goals Be innovative “Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.” Disruption Revolution Philosophy Evolution Conclusion

18. Google “How to be Disruptive” Rebecca Carlson You can be serious without a suit. Work should be a challenge and the challenge should be fun Culture have engineers focus “inward”. At Google headquarters, everything any employee needs is provided. Engineers work in teams, “the wisdom of crowds.” Disruption Revolution Philosophy Evolution Conclusion

20. Flow of information is controlled

21. Mass market

22. Marketing to customers

23. Economy based on scarcity

24. Separation from customers

25. Self-containment

26. PrivacyDisruption Revolution Philosophy Evolution Conclusion

28. Information is boundless

29. Mass of niches

30. Conversing with customers

31. Economy based on abundance

32. Collaboration with customers

33. Networks

34. TransparencyDisruption Revolution Philosophy Evolution Conclusion

35. Google “How to be Disruptive” Rebecca Carlson What companies are doing - Different mediums to distribute information - Charging for content and subscriptions - Accessibility - Supporting consumer’s desire for choice Disruption Revolution Philosophy Evolution Conclusion

36. Google “How to be Disruptive” Rebecca Carlson Google didn’t change what we know about business and media, they influenced and empowered consumers to get information how they want it. Disruption Revolution Philosophy Evolution Conclusion

37. Google “How to be Disruptive” Rebecca Carlson What we’ve learned To be disruptive: - think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society Above all…Be disruptive to make the world a better place Disruption Revolution Philosophy Evolution Conclusion

38. Sources“Googled: The End of the World as We Know It” Ken Auletta“What Would Google Do?”Jeff Jarvis“Information Revolution” Wikipedia