Optimization is the process of adjusting areas of your account such as your keywords and ad copy along with your website to increase the quality and capability of your AdWords ads. As a result of optimizing your campaigns, you will be able to reach your advertising objectives by increasing page views, minimizing costs, or increasing conversion rates.

1. LANDING PAGE Reach your
advertising
objectives by
OPTIMIZATION increasing
page
views, minimiz
ing costs, or
increasing
conversion
rates.

2. WHY OPTIMIZE
Very simply, optimizing your campaigns will
make your advertising more effective.
This means a higher Quality Score
Decreased expenditures, and
Better returns on investment

3. CONSIDER YOUR ADVERTISING
OBJECTIVES
Generating sales
Branding your organization
Growing traffic to your website

4. COMMON ADVERTISING GOALS AND
FOCUS AREAS FOR EVERY GOAL:
1. Get additional clicks
Increase your ad exposure by adding related
keywords and site placements in your ad
groups while making your ad text more
appealing.

5. 2. IMPROVE CLICK-THROUGH RATE
(CTR)
Put importance on ad quality.
Get more clicks from refining your ads
Get rid of extra impressions by developing
negative keywords.

6. 3. IMPROVE RETURN ON INVESTMENT
(ROI)
Give attention to your ads and keywords to
attract suitable visitors.
Then focus on your website.
Make sure your landing page and website are set
up to enable customers to easily purchase the
specific item being advertised.

7. HERE ARE A FEW KEY METHODS
DETERMINED BY YOUR PRIMARY
ADVERTISING OBJECTIVE:

8. STRENGTHEN YOUR ROI
To optimize for ROI, aim for high Quality
Scores
Which can reduce charges,
and increase conversions with appealing ads
and relevant landing pages.

9. STRENGTHEN YOUR ROI
Lead potential customers to the most
pertinent page on your site
Put a call-to-action in your ads to highlight the
action you expect buyers to take
Suggest specific selling points to get your ad
to stand out

10. STRENGTHEN YOUR ROI
Group strongly connected keywords and ads
together so that your ad text will correspond
to a customer's search
Target the best locale and language with
regards to your business

11. STRENGTHEN YOUR CTR
Optimization needs to focus on putting
together more suitable and persuasive
advertising to push more traffic to your web
page.

12. STRENGTHEN YOUR CTR
Integrate keywords into your ad title and text
to help make the ads more relevant
Apply negative keywords to take out
impressions that will not end in clicks

13. STRENGTHEN YOUR CTR
Construct a relevant keyword list to target the
time your ads will display
Work with keyword insertion to make your ad
more appropriate to a unique audience

14. MAXIMIZE YOUR CLICKS AND
TRAFFIC
If your goal is to pull as much traffic to your
website as possible, you might want to think
about running a broader selection of keyword
variations.
Keep in mind that operating on very broad
keywords could adversely affect your Quality
Score and increase your expenditures.

15. MAXIMIZE YOUR CLICKS AND
TRAFFIC
Develop keywords for unadvertised parts of
your website
Pinpoint new keyword variation ideas
employing the Keyword Tool

16. MAXIMIZE YOUR CLICKS AND
TRAFFIC
Increase daily budgets (to allow more clicks to
occur)
Expand your location targeting settings

17. BRAND AWARENESS
Branding campaigns are intended to increase
website traffic and allow a customer to
interact or find out about your brand.
To promote your brand, you can launch a cost -
per-impression (CPM) campaign as well as a
cost-per-click (CPC) campaign.

18. BRAND AWARENESS
Add to your text ads with picture and video
ads that are valuable to branding messages
Use Display Network placements to show your
ad to prospects who are looking into
something you sell
Select a landing page that is targeted on the
interaction together with your brand

19. CALL REALSEARCH LISTINGS TODAY FOR
A FREE EVALUATION!