Using Social Media in Realty

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Sarah Pinnix

Real Estate

Relationship Marketing (70's-80's) long-term and mutually beneficial arrangement ... providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.

Traditional Marketing vs. Relationship Marketing ,[object Object]

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Using Social Media in Realty

1. Social Media And Realty

2. Relationship Marketing (70's-80's) long-term and mutually beneficial arrangement ... providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.

4. Company Driven

5. Advertisements

6. Scheduled

7. Distant

8. Contact Lists

9. Control

10.

11. Consumer Driven

12. Conversations

13. Real Time

14. Personal

15. Relationships

16. Surrender

17. Listen

18. Relationship Marketing Then

19. Relationship Marketing Now

20.

21. Twitter

22. Photo Sharing

23. Video Sharing

24. Forums

25.

26. Chat Rooms

27. Wikis

28. Mobile Apps

29. Virtual Worlds

30. Word of Mouth

31.

32. The Flow of Social Media

33.

34. Sense of Humor

35. A Love of People

36. Creation of a Community

37. A Personal Touch

38. Facebook Personal Profile

39. Facebook Business Page

40. Why a Fan Page? Great for brands * Resembles a profile page * Conversational * Search Engine Friendly * Custom Landing Page * Pair with a widget on your site * Page creator’s name is hidden * Customized URL * Updates may show in fans’ streams/feeds * Traffic driver * Add photos, post videos, notes, etc.

41. Custom Landing Page

42. Listen Facebook

43. Entertain

44. Entertain Customer Service

45. Customer Service

46.

47. Facebook Places/Foursquare

48. Foursquare

49. Facebook Places Claim? YES Merge? NO

50.

51. Leave “Tips” on Foursquare about schools, restaurants, etc. in the area.

52. Strategic Partnerships with local restaurants/ stores