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Case Studies




               Part 3. Using technology in practice
Part 3. Using technology in practice
ReachOutPro.com.au Educational Module




             1. Using websites to assist with
             developing rapport
             In practice
             Melanie was a 15 year old girl referred to a psychologist working within a youth
             organisation following a serious suicide attempt. Melanie presented with symptoms
             of Major Depressive Disorder including low mood, social withdrawal, tearfulness,
             irritability, and poor sleep. She had failed to engage with several of her previous health
             professionals and had limited family support.

             For the first three sessions, Melanie remained mostly silent and with minimal verbal
             communication with the psychologist at all. Discussions with her parents suggested
             that Melanie was motivated to attend sessions and wanted to talk during session, but
             became overwhelmed in discussions about herself and tended to “shut down”.

             Melanie’s mother reported that Melanie did spend a lot of time on the computer
             using social networking sites. Armed with this information in the fourth session, her
             psychologist asked her about these sites and which ones she enjoyed. Although
             Melanie was not forthcoming with information, she was able to nod in response and
             agreed to show the psychologist her Facebook page.

             While both were looking at the page her psychologist was then able to ask questions
             about the items on the page, and whilst looking at the screen, Melanie was able to
             answer the questions, thus facilitating a less confronting discussion about aspects of
             her identity, friendships and difficulties. This paved the way for building rapport and
             more open communication.




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Part 3. Using technology in practice
ReachOutPro.com.au Educational Module




             2. Using SMS to enhance
             engagement
             In practice: The Adelaide SMS project
             A recent study published in the Journal of Adolescent Health has shown that SMS
             communications can be effectively used by clinical staff to engage adolescents [1].
             The study which examined the content of SMS exchanges between therapists and
             young people, aimed to identify the extent of inappropriate SMS use.

             Since its formation in 2000, the Youthlink team has recognised the challenge
             of maintaining contact with young people within their service. As with many
             communications, referrals coming through to their service often only included home
             telephone numbers. Whilst this is often a suitable method of contact for adults,
             response rates indicated that there was a limited likelihood that young people would
             either answer or return calls. Based on this observation, it was evident to the team
             that the use of mobile phones (both SMS and calls) increased the chance of more
             consistent contact being made.

             By clinicians providing their mobile phone numbers to young people, and being open
             to using SMS, therapists at Youthlink were able to organise appointments directly
             with the young person, instead of through an administration officer. In addition,
             an SMS message was sent to the young person before they were contacted by
             the team. This provided the young person with a warning about the pending call
             and helped to ‘break the ice’, therefore, increasing the chance of the call being
             responded to.

             The team initially had concerns about inappropriate SMS use by clients and
             how they would be best to respond to messages surrounding safety. An audit
             of messages received from clients indicated that only 2% were deemed as
             inappropriate. The majority (60.68%) of messages received from clients were
             classified as being appointment related (eg. time, place, logistics). The study also
             revealed that the use of SMS between client and therapist provided reassurance for
             the young person; allowing them to make contact on their terms. This allowed for
             mutual trust and respect to develop between the therapist and the young person.

             Such results therefore indicate that the use of mobile phones, particularly SMS, are
             not only beneficial for making and maintaining contact with young people, but a safe
             and efficient way to coordinate appointments.

             “It is the use of SMS in coordinating and negotiating appointments (phone, face
             to face, home visits etc) that has been of most benefit to the Youthlink team. The
             real time contact made through SMS gives clients and therapists a chance to build
             on their relationship outside more formal appointments.” Ann Crago Youthlink
             Coordinator

             To read the full interview conducted by ReachOut.com Youth Ambassador, Helen
             Pepper, refer to
             http://reachoutpro.com.au/using-technology/interviews-with-professionals/
             using-sms-to-support-youth-services.aspx




                                                                                                                           Page 3
Part 3. Using technology in practice
ReachOutPro.com.au Educational Module




             3. Fun ways to provide psycho
             education
             In practice
             As a clinician I enjoy working with young people – particularly those that present
             with complex problems, or those that are difficult to engage. Many of the clients I
             work with have been sent to our service by the school, their parents, or their doctor
             – and have not really come along because they “want to see a psychologist”. Often
             problems are down played during the initial few sessions, and at times, not even
             disclosed.

             Often I find that online sites can really help with building the relationship. This often
             starts with sharing clips and media that we both like, and then exploring sites like
             tumblr or Facebook. More often than not there are posts on these sites that give
             hints towards other difficulties that can be explored further.

             When there are other difficulties, sites like ReachOut.com are great. You can
             browse through the sites with the young person; allowing them to navigate towards
             the areas that they are interested in. Sometimes they go immediately to the problem
             area, or ignore it completely, but more often than not they will go back to it another
             time (usually outside of session).

             These websites are often great to help young people communicate with their
             parents or friends about their difficulties. Downloadable information sheets, links
             posted on Facebook, and the sharing of other people’s experiences means that they
             can use other ways to communicate what’s going on. It can also help to normalise
             the experience, and more importantly the process of help seeking and therapy.
             Sometimes it’s even helped mum and dad understand a bit better too about what’s
             going on. Where possible I chose sites that are multidimensional – that combine
             information, forums and activities to hold their interest for longer.

             These resources are invaluable and add so much to the sessions.




                                                                                                                               Page 4
Part 3. Using technology in practice
ReachOutPro.com.au Educational Module




             4. Treating mild to moderate
             anxiety and depression
             In practice
             Stephen was a 16 year old boy living in an intact family in Western Sydney. He
             had been referred to a youth counselling service by his school counsellor who
             noticed a deterioration in his mood following a relationship break-up. Stephen
             had not connected well with his school counsellor and was reluctant to discuss
             personal issues with others. At initial assessment, Stephen was found to be
             suffering some symptoms of mild to moderate depressive illness and although
             he did not meet full criteria he was certainly at risk. Due to staff constraints at the
             youth service Stephen was placed in a waiting list and could expect to be seen
             in approximately four weeks. The health professional providing this assessment
             provided links to both e-couch and moodgym and encouraged him to have a look
             at these in the meantime. She followed up with weekly phone calls to check on his
             progress. When Stephen attended his first appointment with his assigned youth
             health worker he appeared brighter and described an improvement in his mood,
             he continued to be reluctant to discuss personal issues with his worker but could
             relate to concepts linking his thinking to self-esteem and mood and was able to
             benefit from individual work.




                                                                                                                               Page 5
Part 3. Using technology in practice
ReachOutPro.com.au Educational Module




             5. Assisting with monitoring of
             mental state
             In practice
             Whilst not everyone is technology savvy (clinicians and patients alike), you can
             utilise mood diaries that are sent to the patient electronically rather than in paper
             format. I use this regularly in practice because once you have sent the diary once,
             the young person then has a copy of that can be used many times. The young
             person then emails me the diary on the day of the session. This means it’s waiting
             when they arrive, I have a chance to review it, there’s no chance of it getting lost
             (or the dog eating it), and it also means that mum or dad, or their friends, won’t
             find it lying around and read it.

             Electronic copies also make it easier to upload notes to our practice software
             which means I can track mood over time easily.

             Alternatively, if the young person is really technology savvy and has an iPhone,
             I often use the Moody Me app with them. Although they’re often a bit sceptical
             about keeping a diary on their phone, the ability to upload photos is often quite
             appealing and they take to it with zeal. By the time they come to the next session
             they have loads of mood ratings and a rich source of information about their
             triggers.

             Since using these technologies, I’ve found that it’s really important to set the
             scene with the young person about what you are getting them to do, and why. This
             is really important if you want them to use the tool and to use it properly. A clear
             rationale and setting expectations of frequency of use is important for everyone to
             get the benefits.




                                                                                                                             Page 6
Part 3. Using technology in practice
ReachOutPro.com.au Educational Module




             6. Encouraging community
             engagement and connection
             In practice
             The ReachOut.com Community Forums.
             The real value of the online forums is helping the young person to feel they are not alone.
             So many young people feel that they are the only one experiencing what they are feeling.
             The forums offer a safe place where young person can express how they feel which they
             can’t necessarily do with their friends or family. They might post “I have been feeling down
             lately and am thinking about seeing a counsellor”. In posting such a comment they receive
             validation from their peers on the legitimacy of how they are feeling and encouragement
             to take action and seek help. A common theme often emerging from the forums is around
             help seeking. Through peer support and expressing their fears, many young people go
             on to seek professional help. Young people will use the forums for a period of time or to
             address a particular concern and will often return when they feel down and are looking for
             further support.
                                                Reachout.com Community Forums Coordinator, April 2011

             “to the RO community, thank you thank you thank you! you guys are always here. you let
             me grow in my own space. you’ve made me so much stronger. thank you for commenting
              on my little vents (thank you t_p, you have no idea how happy it makes me to hear that
                  you like my writing), and for giving me a space where I feel safe and supported.”

             “there are so many times when I am freaking out and feeling totally down, and just coming
             here and chilling out, and seeing how you’ve all been going, it just makes me feel so much
                                      more connected, and just so much better.”

             The forums host a weekly live discussion which covers more serious topics such as cyber
             safety and help seeking in a solution focused way. These sessions are held every Monday
             for two hours and are peer facilitated but held under ReachOut staff supervision. For a full
             list of topics please see: http://forums.reachout.com/forumdisplay.php?6-Getting-Real

             In addition to the peer lead conversations, the forums host a monthly live discussion on a
             serious topic that is facilitated by a mental health professional. The topics of the mental
             health professional facilitated forums can be viewed here: http://forums.reachout.com/
             forumdisplay.php?5-Infobus-and-features-guests.

             The forums also provide a space for discussing practical tools and activities for increasing
             wellbeing with a positive psychology focus. You can find these topics at: here: http://
             forums.reachout.com/forumdisplay.php?7-Toolbox-amp-Zen-Den

             Some recommended sites include:

             ReachOut .com
             ReachOut.com is an Australian based website designed to support young people who
             are struggling to cope. The site contains information sections, stories from other young
             people, and online forums.
             http://au.reachout.com/

             The Low Down
             The Low Down is a New Zealand based website designed to support young people going
             through a difficult time. The site contains information, a quiz, shared media and a place to
             ask questions and get support.
             www.thelowdown.co.nz

             Something Fishy
             Something Fishy is pro-recovery eating disorder website. The site is dedicated to raising
             awareness and providing support to people with Eating Disorders as well as supporting
             their loved ones. The site contains psycho-education, a game and an online forum.
             www.something-fishy.org
                                                                                                                            Page 7
Part 3. Using technology in practice
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             7. Enhancing wellness and relapse
             prevention
             In practice
             With so much information out there, and the relative ease of access, the young
             people are going to seek information; particularly if you don’t direct them.
             Clinically, there are many websites that offer lots of support and/or information for
             patients that can help guide them post-service discharge.

             When I work with eating disorder clients I often introduce them to the site
             www.something-fishy.org in the second to last session. The site has lots
             of information about recovery from eating disorders, an online game, and a
             moderated forum that patients can get support from. I think this is so important
             given the pro-ana sites that are available. By educating the young people I work
             with about which sites are good and directing them to these, it can help to keep
             them focussed in the right direction.

             My patients tend to like it, and I frame it as “now that you are in recovery you can
             join this ‘recovery’ community”. We go through the site together and I follow-up
             their use of it in the final session. When writing their discharge plan we include
             accessing the site if they want to check information, and also that the YP can
             contact me via email if they have any further questions or need support. This
             contact doesn’t have to be problem related either – they can email me just to let
             me know that they are doing well. It keeps the doorway open for communication
             and access should the need arise in the future.




                                                                                                                              Page 8
Part 3. Using technology in practice
ReachOutPro.com.au Educational Module




             8. Using social media for health
             promotion
             Using social networking in practice - Stealth Mission
             ReachOut.com uses social media as a key way to connect to young people in
             spaces where the young people are. In doing so, our aim is to raise awareness
             and reduce stigma around mental health, particularly in those who may not yet be
             seeking help.

             The Stealth Campaign was a competition run entirely through the ReachOut.com
             Facebook page. Through a specially designed application on our Facebook page,
             young people were able to enter the competition to win a Mac Computer and digital
             camera. They needed to order promotional material and then upload a photo to the
             Facebook page that showed a creative and unusual place that they had placed a
             ReachOut.com sticker, postcard or badge in their local community. Those photos
             were then voted on by the ReachOut.com Facebook community.

             The campaign was a huge success, with 170 photos entered and 3,258 votes cast.
             The winning photo collected 648 individual votes. It also proved a particularly good
             way to engage young males, with 52% of those entering the competition being male
             - a significant statistic given how difficult it is to engage young males around mental
             health issues.

             In addition to the high engagement with males, 25% of people who went to the
             collateral form ordered the stealth kit (the average conversion rate for this kind of
             campaign is usually between 2 and 6% so this highlighted how successful this form
             of media was).

             The reach of the media was not just limited to those involved in the competition
             either. A minimum of 27,950 people saw the Stealth Campaign in their newsfeed
             shared by friends – with the number probably being closer to 83,850 as anecdotal
             evidence suggests young people’s average number of friends is three times that of
             site average.

             This highlights the extensive reach and value of social media as a tool for promoting
             health, access to services and engaging young people.




                                                                                                                             Page 9

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Part 3 - Case studies

  • 1. Case Studies Part 3. Using technology in practice
  • 2. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 1. Using websites to assist with developing rapport In practice Melanie was a 15 year old girl referred to a psychologist working within a youth organisation following a serious suicide attempt. Melanie presented with symptoms of Major Depressive Disorder including low mood, social withdrawal, tearfulness, irritability, and poor sleep. She had failed to engage with several of her previous health professionals and had limited family support. For the first three sessions, Melanie remained mostly silent and with minimal verbal communication with the psychologist at all. Discussions with her parents suggested that Melanie was motivated to attend sessions and wanted to talk during session, but became overwhelmed in discussions about herself and tended to “shut down”. Melanie’s mother reported that Melanie did spend a lot of time on the computer using social networking sites. Armed with this information in the fourth session, her psychologist asked her about these sites and which ones she enjoyed. Although Melanie was not forthcoming with information, she was able to nod in response and agreed to show the psychologist her Facebook page. While both were looking at the page her psychologist was then able to ask questions about the items on the page, and whilst looking at the screen, Melanie was able to answer the questions, thus facilitating a less confronting discussion about aspects of her identity, friendships and difficulties. This paved the way for building rapport and more open communication. Page 2
  • 3. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 2. Using SMS to enhance engagement In practice: The Adelaide SMS project A recent study published in the Journal of Adolescent Health has shown that SMS communications can be effectively used by clinical staff to engage adolescents [1]. The study which examined the content of SMS exchanges between therapists and young people, aimed to identify the extent of inappropriate SMS use. Since its formation in 2000, the Youthlink team has recognised the challenge of maintaining contact with young people within their service. As with many communications, referrals coming through to their service often only included home telephone numbers. Whilst this is often a suitable method of contact for adults, response rates indicated that there was a limited likelihood that young people would either answer or return calls. Based on this observation, it was evident to the team that the use of mobile phones (both SMS and calls) increased the chance of more consistent contact being made. By clinicians providing their mobile phone numbers to young people, and being open to using SMS, therapists at Youthlink were able to organise appointments directly with the young person, instead of through an administration officer. In addition, an SMS message was sent to the young person before they were contacted by the team. This provided the young person with a warning about the pending call and helped to ‘break the ice’, therefore, increasing the chance of the call being responded to. The team initially had concerns about inappropriate SMS use by clients and how they would be best to respond to messages surrounding safety. An audit of messages received from clients indicated that only 2% were deemed as inappropriate. The majority (60.68%) of messages received from clients were classified as being appointment related (eg. time, place, logistics). The study also revealed that the use of SMS between client and therapist provided reassurance for the young person; allowing them to make contact on their terms. This allowed for mutual trust and respect to develop between the therapist and the young person. Such results therefore indicate that the use of mobile phones, particularly SMS, are not only beneficial for making and maintaining contact with young people, but a safe and efficient way to coordinate appointments. “It is the use of SMS in coordinating and negotiating appointments (phone, face to face, home visits etc) that has been of most benefit to the Youthlink team. The real time contact made through SMS gives clients and therapists a chance to build on their relationship outside more formal appointments.” Ann Crago Youthlink Coordinator To read the full interview conducted by ReachOut.com Youth Ambassador, Helen Pepper, refer to http://reachoutpro.com.au/using-technology/interviews-with-professionals/ using-sms-to-support-youth-services.aspx Page 3
  • 4. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 3. Fun ways to provide psycho education In practice As a clinician I enjoy working with young people – particularly those that present with complex problems, or those that are difficult to engage. Many of the clients I work with have been sent to our service by the school, their parents, or their doctor – and have not really come along because they “want to see a psychologist”. Often problems are down played during the initial few sessions, and at times, not even disclosed. Often I find that online sites can really help with building the relationship. This often starts with sharing clips and media that we both like, and then exploring sites like tumblr or Facebook. More often than not there are posts on these sites that give hints towards other difficulties that can be explored further. When there are other difficulties, sites like ReachOut.com are great. You can browse through the sites with the young person; allowing them to navigate towards the areas that they are interested in. Sometimes they go immediately to the problem area, or ignore it completely, but more often than not they will go back to it another time (usually outside of session). These websites are often great to help young people communicate with their parents or friends about their difficulties. Downloadable information sheets, links posted on Facebook, and the sharing of other people’s experiences means that they can use other ways to communicate what’s going on. It can also help to normalise the experience, and more importantly the process of help seeking and therapy. Sometimes it’s even helped mum and dad understand a bit better too about what’s going on. Where possible I chose sites that are multidimensional – that combine information, forums and activities to hold their interest for longer. These resources are invaluable and add so much to the sessions. Page 4
  • 5. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 4. Treating mild to moderate anxiety and depression In practice Stephen was a 16 year old boy living in an intact family in Western Sydney. He had been referred to a youth counselling service by his school counsellor who noticed a deterioration in his mood following a relationship break-up. Stephen had not connected well with his school counsellor and was reluctant to discuss personal issues with others. At initial assessment, Stephen was found to be suffering some symptoms of mild to moderate depressive illness and although he did not meet full criteria he was certainly at risk. Due to staff constraints at the youth service Stephen was placed in a waiting list and could expect to be seen in approximately four weeks. The health professional providing this assessment provided links to both e-couch and moodgym and encouraged him to have a look at these in the meantime. She followed up with weekly phone calls to check on his progress. When Stephen attended his first appointment with his assigned youth health worker he appeared brighter and described an improvement in his mood, he continued to be reluctant to discuss personal issues with his worker but could relate to concepts linking his thinking to self-esteem and mood and was able to benefit from individual work. Page 5
  • 6. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 5. Assisting with monitoring of mental state In practice Whilst not everyone is technology savvy (clinicians and patients alike), you can utilise mood diaries that are sent to the patient electronically rather than in paper format. I use this regularly in practice because once you have sent the diary once, the young person then has a copy of that can be used many times. The young person then emails me the diary on the day of the session. This means it’s waiting when they arrive, I have a chance to review it, there’s no chance of it getting lost (or the dog eating it), and it also means that mum or dad, or their friends, won’t find it lying around and read it. Electronic copies also make it easier to upload notes to our practice software which means I can track mood over time easily. Alternatively, if the young person is really technology savvy and has an iPhone, I often use the Moody Me app with them. Although they’re often a bit sceptical about keeping a diary on their phone, the ability to upload photos is often quite appealing and they take to it with zeal. By the time they come to the next session they have loads of mood ratings and a rich source of information about their triggers. Since using these technologies, I’ve found that it’s really important to set the scene with the young person about what you are getting them to do, and why. This is really important if you want them to use the tool and to use it properly. A clear rationale and setting expectations of frequency of use is important for everyone to get the benefits. Page 6
  • 7. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 6. Encouraging community engagement and connection In practice The ReachOut.com Community Forums. The real value of the online forums is helping the young person to feel they are not alone. So many young people feel that they are the only one experiencing what they are feeling. The forums offer a safe place where young person can express how they feel which they can’t necessarily do with their friends or family. They might post “I have been feeling down lately and am thinking about seeing a counsellor”. In posting such a comment they receive validation from their peers on the legitimacy of how they are feeling and encouragement to take action and seek help. A common theme often emerging from the forums is around help seeking. Through peer support and expressing their fears, many young people go on to seek professional help. Young people will use the forums for a period of time or to address a particular concern and will often return when they feel down and are looking for further support. Reachout.com Community Forums Coordinator, April 2011 “to the RO community, thank you thank you thank you! you guys are always here. you let me grow in my own space. you’ve made me so much stronger. thank you for commenting on my little vents (thank you t_p, you have no idea how happy it makes me to hear that you like my writing), and for giving me a space where I feel safe and supported.” “there are so many times when I am freaking out and feeling totally down, and just coming here and chilling out, and seeing how you’ve all been going, it just makes me feel so much more connected, and just so much better.” The forums host a weekly live discussion which covers more serious topics such as cyber safety and help seeking in a solution focused way. These sessions are held every Monday for two hours and are peer facilitated but held under ReachOut staff supervision. For a full list of topics please see: http://forums.reachout.com/forumdisplay.php?6-Getting-Real In addition to the peer lead conversations, the forums host a monthly live discussion on a serious topic that is facilitated by a mental health professional. The topics of the mental health professional facilitated forums can be viewed here: http://forums.reachout.com/ forumdisplay.php?5-Infobus-and-features-guests. The forums also provide a space for discussing practical tools and activities for increasing wellbeing with a positive psychology focus. You can find these topics at: here: http:// forums.reachout.com/forumdisplay.php?7-Toolbox-amp-Zen-Den Some recommended sites include: ReachOut .com ReachOut.com is an Australian based website designed to support young people who are struggling to cope. The site contains information sections, stories from other young people, and online forums. http://au.reachout.com/ The Low Down The Low Down is a New Zealand based website designed to support young people going through a difficult time. The site contains information, a quiz, shared media and a place to ask questions and get support. www.thelowdown.co.nz Something Fishy Something Fishy is pro-recovery eating disorder website. The site is dedicated to raising awareness and providing support to people with Eating Disorders as well as supporting their loved ones. The site contains psycho-education, a game and an online forum. www.something-fishy.org Page 7
  • 8. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 7. Enhancing wellness and relapse prevention In practice With so much information out there, and the relative ease of access, the young people are going to seek information; particularly if you don’t direct them. Clinically, there are many websites that offer lots of support and/or information for patients that can help guide them post-service discharge. When I work with eating disorder clients I often introduce them to the site www.something-fishy.org in the second to last session. The site has lots of information about recovery from eating disorders, an online game, and a moderated forum that patients can get support from. I think this is so important given the pro-ana sites that are available. By educating the young people I work with about which sites are good and directing them to these, it can help to keep them focussed in the right direction. My patients tend to like it, and I frame it as “now that you are in recovery you can join this ‘recovery’ community”. We go through the site together and I follow-up their use of it in the final session. When writing their discharge plan we include accessing the site if they want to check information, and also that the YP can contact me via email if they have any further questions or need support. This contact doesn’t have to be problem related either – they can email me just to let me know that they are doing well. It keeps the doorway open for communication and access should the need arise in the future. Page 8
  • 9. Part 3. Using technology in practice ReachOutPro.com.au Educational Module 8. Using social media for health promotion Using social networking in practice - Stealth Mission ReachOut.com uses social media as a key way to connect to young people in spaces where the young people are. In doing so, our aim is to raise awareness and reduce stigma around mental health, particularly in those who may not yet be seeking help. The Stealth Campaign was a competition run entirely through the ReachOut.com Facebook page. Through a specially designed application on our Facebook page, young people were able to enter the competition to win a Mac Computer and digital camera. They needed to order promotional material and then upload a photo to the Facebook page that showed a creative and unusual place that they had placed a ReachOut.com sticker, postcard or badge in their local community. Those photos were then voted on by the ReachOut.com Facebook community. The campaign was a huge success, with 170 photos entered and 3,258 votes cast. The winning photo collected 648 individual votes. It also proved a particularly good way to engage young males, with 52% of those entering the competition being male - a significant statistic given how difficult it is to engage young males around mental health issues. In addition to the high engagement with males, 25% of people who went to the collateral form ordered the stealth kit (the average conversion rate for this kind of campaign is usually between 2 and 6% so this highlighted how successful this form of media was). The reach of the media was not just limited to those involved in the competition either. A minimum of 27,950 people saw the Stealth Campaign in their newsfeed shared by friends – with the number probably being closer to 83,850 as anecdotal evidence suggests young people’s average number of friends is three times that of site average. This highlights the extensive reach and value of social media as a tool for promoting health, access to services and engaging young people. Page 9