Google made some significant changes to their local online marketing strategy in 2010 and this presentation outlines recent changes and impacts on local businesses

1. Nathan Hanks January 2011

14. http://searchengineland.com/looking-ahead-whats-next-in-the-evolution-of-local-search-59766 http://searchengineland.com/anatomy-optimization-of-a-local-business-profile-12943 http://www.davidmihm.com/local-search-ranking-factors.shtml http://blog.getreachcast.com/42572/2011/01/04/search-gets-social:-google-using-social-data-in-ranking-.html http://blog.getreachcast.com/28712/2010/11/30/4-compelling-reasons-every-smb-should-claim-their-local-listings.html http://blog.getreachcast.com/32274/2010/12/08/keeping-up-with-google-part-1:-the-rapidly-changing-world-of-search-discovery-for-small-businesses.html http://blog.getreachcast.com/33264/2010/12/10/keeping-up-with-google-part-two:-4-critical-things-small-businesses-should-do-to-keep-up-with-the-changes.html