1. HAMMER DOWN
CANCER GAME
PURDUE TRADEMARKS
AND LICENSING
PROMOTIONAL
CAMPAIGN

2. THE HAMMER DOWN CANCER GAME
• Football joined the fight against
cancer on October 12 as the Purdue
Boilermakers and Nebraska Corn
Huskers battled at the gridiron. For
the Hammer Down Cancer game,
fans were asked to wear cancer
supporting shirts to help those
battling the disease and honor those
who have survived. The Purdue
football team displayed their
support for cancer research by
wearing pink during the game.
• Cancer is an issue that has directly
touched the lives of so many
Boilermakers, which is why Purdue
is committed to helping make a
difference in cancer prevention and
research.

3. PURDUE CENTER FOR CANCER RESEARCH
• The Purdue University Center for Cancer Research brings
together the best minds from within Purdue University and
beyond to study cancers where they start - inside the cell. The
Cancer Research Center discovers how cancer develops,
progress and respond to treatment. Their work leads to the
advancement of new medicines, diagnostic tools and
treatment devices.

4. HAMMER DOWN CANCER
AT RETAIL

5. HAMMER DOWN CANCER RETAIL SIGNAGE
Hangtag: Signage:

6. HAMMER DOWN CANCER RETAIL
Hammer Down Cancer Shirts went on sale at
Local Retailers including:
- Target locations in Fort Wayne and
Lafayette
- Meijer in Lafayette
- Walmart locations in Lafayette
- University Bookstore, Purdue Team Shop
-The Purdue Official Online Store
A portion of the Proceeds went to:

7. IN THE
COMMUNITY

8. IN THE COMMUNITY
• In honor of the Hammer Down Cancer Game,
several events were held within the
community including:
• University Bookstore Giveback Day
• (Wednesday, October 9)
• A portion of the sales in store on October 9th
went back to
the Purdue University Center for Cancer Research
• Orange Leaf Giveback Night
• (Wednesday, October 9)
• Campus Lecture: Timothy Ratliff, Robert Wallace Miller -
Director of Purdue University Center For Cancer Research
• (Wednesday. October 9: 6:00 - 7:00PM in Rawls hall
2058)
• Discussion of University Initiatives and Progress taking
place at the Purdue University center for Cancer
Research.

9. IN THE COMMUNITY
Purdue Women’s Club 20|
30 in conjunction with
PWC Let’s Do Lunch,
together with McGraw’s
Steak Chop and Fish House
presented a special
luncheon to benefit the
Purdue University Center
for Cancer Research on
Thursday, October 10,
2013.
Hammer Down Cancer Luncheon

10. IN THE COMMUNITYHAMMER DOWN CANCER LUNCHEON SPEAKERS
Ms. Terry Kix is the Director of Purdue’s Basketball Operations and a stomach cancer survivor.
She brought 15 years of field hockey head coaching experience and three years as the senior women’s
administrator at the University of Maine to the Boilermaker program. Kix’s primary duties at Purdue include
coordinating team travel, assisting with academic progress, community outreach and marketing and
coordinating summer camps. In fall 2012, Kix was diagnosed with stomach cancer. She had been suffering from
stomach pain for many months. Underneath a bleeding ulcer doctors found a five-inch cancerous tumor.
Today, Kix will be sharing her inspirational story of her battle with stomach cancer. She has used her
experiences by getting involved with cancer related activities and causes to serve as an encouragement to
newly diagnosed cancer patients.
Dr. Timothy Ratlif is the Robert Wallace Miller Director of the Purdue University Center for Cancer
Research. He is nationally recognized for his achievements in urologic research, including being a part of the
team who designed the PSA screening test that is widely used to detect prostate cancer. Dr. Ratlif has been
instrumental in creating collaborations in the field of cancer research and clinical treatment. He previously
served as the Andersen-Hebbeln Professor of Prostate Cancer Research at the University of Iowa College of
Medicine for 10 years and as research vice chair for the Department of Urology for six years. Prior to joining
the faculty of the University of Iowa, he was a faculty member of Washington University School of Medicine.
Dr. Ratlif lost two close family members to cancer within 6 months of each other – which is what sparked his
passion for cancer research.

11. HAMMER DOWN
CANCER PROMOTION

12. HAMMER DOWN CANCER PROMOTION
Public Service
Announcement for game
day shown via:
•Tv
•Social Media
•Hammer Down Cancer
website
•Jumbotron on games
leading up to Hammer
Down cancer game
PUBLIC SERVICE ANNOUNCEMENT

13. HAMMER DOWN CANCER PROMOTION
A webpage for the
Hammer Down Cancer
game was created and is
dedicated to honoring
Boilermakers, players and
coaches, who have been
touched by Cancer.
Website

14. HAMMER DOWN CANCER PROMOTION
Boilermakers had the
opportunity to download
#Hammer DownCANCER
wallpapers, Facebook profile
pictures, and more as a way to
show their support for cancer
research.
Social Media

15. HAMMER DOWN CANCER PROMOTION
The Website also provided a way
for Boilermaker fans to use
Twitter, Facebook, and
Instagram, to share who they
#Hammer DownCANCER for and
why they support cancer
research.

16. HAMMER DOWN
CANCER GAME DAY

17. HAMMER DOWN CANCER GAMEDAY
The Hammer Down Cancer Football
Game was on October 12th
2013,
against the Nebraska Cornhuskers.
Players wore pink sweatbands during
the game to show their support for
cancer research.
In the student section, Boilermaker
fans were given pink rally flags to use
during the game.
Season Ticket holders effected by
cancer formed the game day tunnel
that brought the Boilermakers on the
field.