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Uy, Raymonde: KOTLER Chapter 19 | 10 concepts

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TOP TEN RELEVANT CONCEPTS CHAPTER 19: Personalizing Marketing Communications RAYMONDE CHARLES Y. UY MDMBA 070025 ; BATCH 2012 MAY 12, 2010
OUTLINE ,[object Object],[object Object],[object Object]
Concept 1 Direct Marketing : Convenient & Cost-effective
Concept 1 Direct Marketing : Convenient & Cost-effective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 2 Direct Mail Marketing: Double-Edged Sword
Concept 2 Direct Mail Marketing: Double-Edged Sword ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 3 Catalog Marketing: Customer and Inventory Control
Concept 3 Catalog Marketing: Customer and Inventory Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 4 Telemarketing for Inter-business marketing
Concept 4 Telemarketing for Inter-business marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 5 Interactive Marketing: PROs and CONs
Concept 5 Interactive Marketing: PROs and CONs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 6 Online Ads and Promotions: Global Community ,[object Object],[object Object],[object Object],[object Object]
Concept 6 Online Ads and Promotions: Global Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 7 Word of Mouth: Social Networking
Concept 7 Word of Mouth: Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 8 Buzz & Viral Marketing: Sparks of Excitement
Concept 8 Buzz & Viral Marketing: Sparks of Excitement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 9 Blogs/ Opinion Leaders: Pop Stars of Marketing
Concept 9 Blogs/ Opinion Leaders: Pop Stars of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 10 Personal Selling: The Art of Salespeople
Concept 10 Personal Selling: The Art of Salespeople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUMMARIZING the Practice and the Art ,[object Object],[object Object],[object Object],[object Object]
TOP TEN RELEVANT CONCEPTS CHAPTER 19: Personalizing Marketing Communications RAYMONDE CHARLES Y. UY MDMBA 070025 ; BATCH 2012 MAY 12, 2010

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