1. The Business Research Company
Technology Case Studies

2. Case Study –Market Analysis for a 3G Phone Provider
 A leading mobile phone manufacturer wanted a
study of the large and rapidly developing 3G phone
market in Myanmar.
 The scope of our research included:
 Market size of mobile phones
 Major players assessment
 Market drivers
 Pricing analysis
 Market for 3G phones
 Market Forecast
REQUIREMENT
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3. Case Study –Market Analysis for a 3G Phone Provider
The research and findings was delivered to the client as
An industry primer (brief dossier)
The detailed analysis included,
Executive Summary
Market Revenues of mobile phones
Technology segmentation
Market Dynamics
Sales
Product PipelineSOLUTION
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4. Case Study –Market Analysis for a 3G Phone Provider
We conducted a thorough research of the specific
mobile phone manufacturers:-
 Primary research: Interviewing top level
management, Decision makers, Sales Head, and
R&D Head.
 Secondary research: Appleinsider, Techinasia,
Phonearena, Cellphonesdb, US Patent Office,
European Patent Office.
 Our Analysts (industry experts) used the
information gathered from the above sources,
analyzed the data and offered a detailed solution
to the client.
METHODOLOGY
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5. Case Study –Market Analysis for a 3G Phone Provider
Our client was able to confirm its market entry
strategy based on the existing market opportunity and
strong forecast growth.
Pricing and competitor information helped it to
identify how to position itself against competitors.
Specific local factors, identified through interviews
with leading figures, fed into the client’s marketing
strategy.CLIENT BENEFITS AND
FEEDBACK
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6. DISCLAIMER
All Rights Reserved.
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recommendations that TBRC Business Research delivers will be based on information gathered
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actions taken based on any information that may subsequently prove to be incorrect.
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