Venerdì 25 ottobre Nadzeya Kalbaska, PhD Candidate and Ricercatrice in eTourism and eLearning all'Università della Svizzera Italiana, ha presentato E-tourism, nuove competenze e nuovi mestieri.

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Ravenna Future Lessons
2013
Nadzeya Kalbaska
PhD Candidate
New Media for Tourism Communication Group
webatelier.net
Università della Svizzera italiana
Lugano, Switzerland

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agenda
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My personal path
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New profiles within the eTourism field
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How to get needed knowledge and skills?
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background
Bachelors in Cultural Heritage Interpretation, Faculty of Arts, Belarusian State University
(Minsk, Belarus)
Masters in International Tourism, Faculty of Economics, Universita’ della Svizzera italiana
(Lugano, Switzerland)
PhD Candidate, Faculty of Communication Sciences, Universita’ della Svizzera italiana
(Lugano, Switzerland)
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Research visits and collaboration in Hong Kong, USA, UK, New Zealand, Spain, etc.
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webatelier.net research and development lab
online communication strategies for destinations and
tourism companies:
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eWord-of-Mouth and destinations’ online reputation,
eLearning and gaming in tourism,
usability and usages studies,
websites’ information architecture,
booking engines design
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European Role Profiles for ICT Functions
(e-jobs observatory)
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eTourism Content Curator
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eTourism Online Reputation Manager
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eTourism Revenue Manager
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eTourism Destination Manager
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eTourism Marketing Specialist

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How to get this knowledge and skills?
1. Traditional educational path
Bachelor or Master in Tourism or Hospitality
Specialization in Online Marketing/Digital Technologies, etc.
2. Alternative educational path (Life-long and (e)learning)
Online magazines and media
Online tutorials
eLearning courses
MOOCs

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Online media and magazines
#etourism
www.tnooz.com
www.eyefortravel.com
www.travelmole.com

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Online tutorials
eTourism Curriculum
www.ifitt.org
Tourism Australia's e-Kits
www.tourismekit.atdw.com.au

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MOOCs

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Most MOOCs share these characteristics
 Massive
– up to 150,000 students engaged simultaneously
 Open
– anyone can enrol, for free. Fee if working towards an
accreditation
 Online
– Internet enabled
 Course
– Usually a university course. Schedules of 6/12 weeks

12. 5,146,000 Coursarians
400+ courses
85 Universities from 16
countries

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Existing Tourism and Hospitality MOOCs
Spa and Hospitality Operations
Management of Services: Concepts,
Design, and Delivery
Introduction to Tourism
Tourism Industry Analysis
Introduction to Hospitality
Law for Tourism Retail
Travel Management
Accounting
New Media Course
Certification in Hotel Industry Analytics
University of California-Irvine
MIT
University of Southern Queensland
University of Central Florida
World Education University
World Education University
World Education University
World Education University
Cornell School of Hospitality
American Hotel and Lodging
Educational Institute; International
Council on Hotel Restaurant and
Institutional Education and Smith
Travel Research

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Additional resources
 LinkedIn (knowledge upgrade
+ possible employment + personal
online reputation)
 TED
Conferences (Video lectures)
 ENTER
eTourism conferences
next: Dublin, Jan. 2014 and Lugano, Feb. 2015
www.elearning4tourism.com

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Questions and Comments
nadzeya.kalbaska@usi.ch