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Word of Mouth Marketing Premise:

        When People LOVE ...

        What You SAY & DO,

        They will RAVE About you!

        For Free.



Tuesday 05 April 2011
Staff and
                                         Customer
                        Premise: 	

                        When People LOVE

                        What You Say & Do,

                        They will Rave About you!

                        For Free.



Tuesday 05 April 2011
Fascination
                                              Triggers :)
                        Premise: 	

                        When People LOVE

                        What You Say & Do,

                        They will Rave About you!

                        For Free.



Tuesday 05 April 2011
Premise: 	                  Customer

                        When People Love            Experience.
                                                    [consistent!!]
                        What You Say & DO,

                        They will Rave About you!

                        For Free.



Tuesday 05 April 2011
Premise: 	                  What, Where & Why
               When People Love            Are We Saying It
                                           [Accelerating WOMM]
               What You SAY & Do,

               They will Rave About you!

               For Free.




Tuesday 05 April 2011
Premise: 	

                        When People Love

                        What You Say & Do,

                        They will RAVE About you!

                        For Free.


                                        Word of
                                     mouth Marketing
                                      [RaveTopia]
Tuesday 05 April 2011
Premise: 	

                        When People Love

                        What You Say & Do,

                        They will rave About you!


                        For Free :)




Tuesday 05 April 2011
Word of Mouth
                          Tool Kit



Tuesday 05 April 2011
Happy Staff = Happy Customers




                           Happy People Talk

                         Unhappy People Moan


Tuesday 05 April 2011
# 1. PEOPLE
         What Is Your Referral Number?

                        Net Promoter




Tuesday 05 April 2011
# 1. PEOPLE
         What Is Your Referral Number?




Tuesday 05 April 2011
# 2. LOVE
                Inspiring Fascination

                            Inspiring What People
                               Say
                               Think
                               Feel
                               Do



Tuesday 05 April 2011
Find The Feeling
                         [fascination triggers]

                                      Lust
                           Trust              Mystique

                        Hero                      Nurture

                        Rebel                     Alarm

                        Versatility           Prestige
                                      Power



Tuesday 05 April 2011
Sideways Fascination Trigger


               Prestige           Link and     Company
               Strategy          Association   Strategy




Tuesday 05 April 2011
# 3. DO
       Create A Consistent Experience




                        @ Every TouchPoint




Tuesday 05 April 2011
Consistent Experience !
                         [Every touch point]




                                 Indifference
                                                Amazement
                                                (Pleasure)

                Contempt
                 (Pain)

Tuesday 05 April 2011
#4. SAY
       Where Are Our Customers
       Saying What. Why?




Tuesday 05 April 2011
Simple, Clear, Relevant,
                            Conversation




Tuesday 05 April 2011
Accelerate it ...


                          Michael




Tuesday 05 April 2011
#4. SAY
       Where Are Our Customers
       Saying What. Why?

                        Its About People, Not Channels or Technology
                        Talk With Your Customer in Their Channel
                        Build the Fascination, Be Consistent and Clear (and honest)
                        Drive it. Acceleration
                        B2B & B2C. It is Person to Person (P2P)




Tuesday 05 April 2011
# 5. RAVE
           Go Beyond Marketing.
           Start a Word Of Mouth Movement.

                        Inspire
                        People and Relationships
                        Continuos. Not start stop
                        Human




Tuesday 05 April 2011
Michael Cowen
                        michael@ravetopia.com
                         www.ravetopia.com
                            083 288 7355

Tuesday 05 April 2011

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Ravetopia Word of Mouth ToolKit

  • 1. Word of Mouth Marketing Premise: When People LOVE ... What You SAY & DO, They will RAVE About you! For Free. Tuesday 05 April 2011
  • 2. Staff and Customer Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 05 April 2011
  • 3. Fascination Triggers :) Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 05 April 2011
  • 4. Premise: Customer When People Love Experience. [consistent!!] What You Say & DO, They will Rave About you! For Free. Tuesday 05 April 2011
  • 5. Premise: What, Where & Why When People Love Are We Saying It [Accelerating WOMM] What You SAY & Do, They will Rave About you! For Free. Tuesday 05 April 2011
  • 6. Premise: When People Love What You Say & Do, They will RAVE About you! For Free. Word of mouth Marketing [RaveTopia] Tuesday 05 April 2011
  • 7. Premise: When People Love What You Say & Do, They will rave About you! For Free :) Tuesday 05 April 2011
  • 8. Word of Mouth Tool Kit Tuesday 05 April 2011
  • 9. Happy Staff = Happy Customers Happy People Talk Unhappy People Moan Tuesday 05 April 2011
  • 10. # 1. PEOPLE What Is Your Referral Number? Net Promoter Tuesday 05 April 2011
  • 11. # 1. PEOPLE What Is Your Referral Number? Tuesday 05 April 2011
  • 12. # 2. LOVE Inspiring Fascination Inspiring What People Say Think Feel Do Tuesday 05 April 2011
  • 13. Find The Feeling [fascination triggers] Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige Power Tuesday 05 April 2011
  • 14. Sideways Fascination Trigger Prestige Link and Company Strategy Association Strategy Tuesday 05 April 2011
  • 15. # 3. DO Create A Consistent Experience @ Every TouchPoint Tuesday 05 April 2011
  • 16. Consistent Experience ! [Every touch point] Indifference Amazement (Pleasure) Contempt (Pain) Tuesday 05 April 2011
  • 17. #4. SAY Where Are Our Customers Saying What. Why? Tuesday 05 April 2011
  • 18. Simple, Clear, Relevant, Conversation Tuesday 05 April 2011
  • 19. Accelerate it ... Michael Tuesday 05 April 2011
  • 20. #4. SAY Where Are Our Customers Saying What. Why? Its About People, Not Channels or Technology Talk With Your Customer in Their Channel Build the Fascination, Be Consistent and Clear (and honest) Drive it. Acceleration B2B & B2C. It is Person to Person (P2P) Tuesday 05 April 2011
  • 21. # 5. RAVE Go Beyond Marketing. Start a Word Of Mouth Movement. Inspire People and Relationships Continuos. Not start stop Human Tuesday 05 April 2011
  • 22. Michael Cowen michael@ravetopia.com www.ravetopia.com 083 288 7355 Tuesday 05 April 2011