1. 9 Reasons Japanese Interactive
Work Is Awesome

2. 1.
Distribution
(
http://lastguy.jp/game.php?url=htt
)

3. 2.
Advanced mobile culture
(http://www.youtube.com/watch?v=H1PM7YO6hEw)

4. 3.
It’s polite
(
http://www.777interactive.jp/awards/2009/hellomap_blogparts/e/index.htm
)

5. 4.
Craft
(
http://www.uniqlo.com/try/
http://www.designersrevieofbooks.com/2009/03/designing-design/
)

6. 5.
It reflects a
culture of comics,
gaming and
technology
(
http://spfdesign.jp/award/editscr/autumn
)

7. 6.
They are having fun with it
(http://www.engine-plus.co.jp/gassaku/award_one.htm)

8. 7.
Some of it is a bit strange
(http://www.tokyu-hands.co.jp/gw2008/mushi/)

9. 8.
Some of it is a bit clever
(http://adzilla.blogspot.com/2007/02/japan-subway-
ad.html)

10. 9.
The work isn’t driven
by TV advertising
(http://sagami.non-grid.jp/award/en.html)

11. Ideas stolen from Iain Tait (
www.crackunit.com)

12. Illustrations by Yuki Nakano
(www.yukister.com)

13. Arigatou gozaimasu