1. Real Insights. Real Results.
Software Development and Delivery in Competitive Times
Steve Robinson
Vice President
IBM Rational Software
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© 2009 IBM Corporation

2. IBM Rational Software Conference 2009
Nehru Trophy Boat Races
132 feet in length
1 year to build
1250 cubic feet of wood
350 KG of Iron
35 KG Bronze
91 oarsmen
4 helmsmen
16 singers
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3. IBM Rational Software Conference 2009
Today’s Discussion: Real Results
Rational Strategy Review
Our Approach to Real Results
Time to Get Real
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4. IBM Rational Software Conference 2009
The evolution of Rational strategy
2006 2007 2008
Strategic Strategy Strategy
Imperative Announced In Action
Accelerating Deliver value efficiently Helping guide you
software and effectively in from the cathedral
development evolution distributed organizations to the bazaar
Empowerment Enabling governance Ship early
Modularity Adopting flexible Ship often
Communities architectures Listen to your customers
Leveraging communities
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5. IBM Rational Software Conference 2009
Rational strategy in action over the past year
CONTINUED DELIVERING on the promise and vision
of a flexible Jazz architecture
Shipping early, shipping often with a transparent
product development on Jazz.net
Delivering 8 Jazz-built products and 18 Jazz-enabled products
CONTINUED EXPANDING Rational communities
to listen to our customers and partners
Launched Open Services for Lifecycle Collaboration initiative
CONTINUED INVESTING to evolve current portfolio
73 product releases in 2008
Acquisition of Ounce Labs for Static Security testing.
EXTENDED REACH into systems engineering
by integrating Telelogic
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6. IBM Rational Software Conference 2009
Rational strategy in a broader context:
The world needs to get a whole lot smarter
INSTRUMENTED INTERCONNECTED INTELLIGENT
We now have the ability People, systems & objects We can respond to changes
to measure, sense can communicate quickly & accurately, & get
& see the exact & interact with each other better results by predicting
condition of everything. in entirely new ways. & optimizing for future events.
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7. IBM Rational Software Conference 2009
What could you do
if all objects were
intelligent…
…and connected?
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8. IBM Rational Software Conference 2009
What could you do with
unlimited computing
power… for pennies?
Could you identify
Could you predict the path another 20%
of a storm down to the of proven oil reserves
square kilometer? without drilling one hole?
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9. IBM Rational Software Conference 2009
Success in building a smarter planet is highly dependent on
our ability to manage effective software and systems delivery
…or with a billion-
person
workforce?
What could you do
with a million-person
product development lab…
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10. IBM Rational Software Conference 2009
Challenges to effective software delivery remain and expand
Individual Team Organizational Business
Challenges Challenges Challenges Challenges
Lack of standards Geographically Greater need More granular
impacts ability dispersed teams for market service functionality
to collaborate, experimentation and composite
automate and report Effective cross- applications
organizational Blind adherence
Frequent asset visibility and to process insensitive Growing number of
updates and synchronization to potential business assets including
complex trade-offs custom, outsourced
dependencies and packaged
Need for agility@scale
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11. IBM Rational Software Conference 2009
Economic conditions add significant pressure to the reality
of software and systems delivery
Transformation and
A new approach to Companies successfully
innovation will lead recovery.
IT delivery models and addressing the challenges
When we come out the other
sourcing options is required [of delivering product
side of this crisis, companies
that allows IT organizations innovation from software]
will look different – technology
to be more responsive to are driving higher
will have been a catalyst
the needs of the business. profitability.
in those changes.
Barbara Gomolski, Gartner Michelle Boucher, Aberdeen Group George Colony, Forrester Research,
October, 2008 March, 2009 October, 2008
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12. IBM Rational Software Conference 2009
Rational strategy can bring focus in uncertain times
Provides measured, short-term Return on Investment
Enables longer-term management of Return on Assets
Delivers a platform and processes to make
those returns come to life
Encourages and informs, rather than dictates
Supports incremental improvement,
leading to faster decision making
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13. IBM Rational Software Conference 2009
A maturing approach to software and systems delivery
based on measurement
Business
Value
Software
investment
management
Efficiency aligned with
Predictable business and
governance operational
and asset priorities
Global utilization
effectiveness
and collaboration
Control Productivity
through
automation
Individual Team Organization Business
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14. IBM Rational Software Conference 2009
Realized by continuous improvement on business objectives
Improve business flexibility
and lower costs / risk
Accelerate progress Improve stakeholder
Reduce scrap / rework satisfaction and output
Reduce cost of change
Business
Improve team productivity
Value
Reduce custom training
and tooling variants
Software
investment
Reduce human error management
Efficiency aligned with
Reduce manual tasks Predictable business and
Improve release quality governance operational
and asset priorities
Global utilization
effectiveness
and collaboration
Control Productivity
through
automation
Individual Team Organization Business
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15. IBM Rational Software Conference 2009
Invest to manage risks and optimize measured outcomes
Improve Improve Improve Increase Flexibility
Automation Collaboration Process & Investment Value
Cost to Cost to Cost to Cost to Implement:
Implement: Implement: Implement: 25%-50%
Business <5% 5%-10% 10%-35% Much culture change
Value Very predictable Predictable Some culture change
Productivity:
ECONOMIC IMPACTS
Productivity: Productivity: Productivity: 50-200+%
5-25% 15-35% 25-100% Timeframe = Years
Timeframe = Days Timeframe = Weeks Timeframe = Months
Efficiency
Control
Implementation costs Individual Team Organization Business
are per person per year
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16. IBM Rational Software Conference 2009
Pragmatic steps we took to mature our own software delivery
1 Established business and operational objectives
2 Prioritized practices and defined implementation roadmap
3 Accelerated practice adoption with Rational products
and programs – “Tools, Not Rules”
4 Reported, analyzed, and regularly acted on our results
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17. IBM Rational Software Conference 2009
1 Established business and operational objectives
Improve market share
Business
Objectives Achieve profit margin
Reduce time-to-value
Heighten responsiveness and increase
Operational linkage to customers
Objectives Innovate to differentiate and capture new value
Increase quality
Shorten project development cycle times
Improve schedule predictability
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2 Prioritized practices and defined implementation roadmap
Change and Release Management Initial Rational
Team Change Management
Change Management Focus Area
Formal Change Management
Requirements Management Quality Management
Shared Vision
Shared Vision Concurrent Testing
Concurrent Testing
Use-Case-Driven Development
Use-Case-Driven Development Test Management
Test Management
Requirements Management
Business Process Sketching
Agile Core Independent Testing
Performance Testing
Iterative Development
Iterative Development
Application Vulnerability Assessment
Two-Level Project Planning
Two-Level Project Planning
Whole Team
Whole Team
Governance and Compliance Architecture Management
Continuous Integration
Continuous Integration
Risk-Value Lifecycle Evolutionary Architecture
Evolutionary Architecture
Test-Driven Development
Test-Driven Development
Practice Authoring and Tailoring Evolutionary Design
Performance Measurement
Performance Measurement Component Based Software Architecture
Design Driven Implementation
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19. IBM Rational Software Conference 2009
3 AcceleratedCore practices to improve cycle times and predictability
Leveraged Agile
practice adoption with Rational products
Required adoption of agility@scale
2,000+ developers, testers, managers Rational Results
100% 18
Varying team sizes Release Cycle Times
(in months) 16
90%
Geographically distributed locales 14
80%
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Diverse development contexts
70% 10
from mature products to Web 2.0 apps 60% On-time Delivery 8
6
Embraced Rational Team Concert 50%
4
40%
In past year, RTC: 2
30% 0
Projects grew by 291% 2007 2008 2009*
*Projected
Number of users grew by 321%
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20. IBM Rational Software Conference 2009
3 Accelerated practice Change & Release Management programs
Leveraged Requirements and
adoption with Rational
practices
Increased customer involvement,
Rational Results
building on “Whole Team” agile practice 90%
Beta reported defects
Design Partner Program growth of 352% 75% fixed in GA releases
since 2006 RFEs included
60%
in GA releases
Transparent, iterative development on Jazz.net
45%
5 products available today 30%
Over 17,000 participants in Jazz forums 15%
VoiCE sessions expanded to India and China 0%
2007 2008
Lab Advocacy program has grown 567%
since 2005 Customer satisfaction up 4 years in a row
Beta programs doubled in 2008 to 35
12x growth in open beta downloads
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21. IBM Rational Software Conference 2009
4 Reported, analyzed, and regularly new insight our results
Aggregated data from multiple sources to provide
acted on
Executive and Operational Dashboards
Jazz Integration Architecture: Using REST Open Services / ODBC / XML
Rational Rational Rational Rational Quality Rational Rational Rational Project Headcount Sales & Customer Manual
ClearQuest Requirements Team Concert Manager Test Manager RequisitePro ClearCase Data & Financials Pipeline Support Data
Composer
RATIONAL THIRD-PARTY
Data Sources: Quantitative and Qualitative
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22. IBM Rational Software Conference 2009
Align business and operational measures
Drill down into real-time data from disparate source repositories
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23. IBM Rational Software Conference 2009
Leveraging our experiences to help you…
Start here!
Phase
1 Establish business and operational objectives
Phase Prioritize practices and define roadmap
2
Phase
3 Accelerate adoption with tools and services
Phase
4 Report, analyze and act on results
Start next incremental improvement
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24. IBM Rational Software Conference 2009
Rational experience demonstrates incremental improvement
in software delivery
Collaborate Automate Report
Achieve common goals by Increase control Continuously improve
optimizing how people work and efficiency by integrating by measuring progress
workflows in real time
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25. IBM Rational Software Conference 2009
Time to Get Real – Starting Today
GET REAL Align teams to business and operational objectives
TEAMS
GET REAL Gain insights to incrementally improve software
INSIGHTS and systems delivery
GET REAL
Measure, monitor and steer to desired results
RESULTS
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26. IBM Rational Software Conference 2009
Learn more at:
IBM Rational software Ensure Web security & compliance Rational trial downloads
Rational launch announcements Improve project success developerWorks Rational
Rational Software Delivery Platform Manage architecture Leading Innovation
Accelerate change & delivery Manage evolving requirements IBM Rational TV
Deliver enduring quality Small & midsized business IBM Business Partners
Enable enterprise modernization Targeted solutions IBM Rational Case Studies
© Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
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