David Guilfoyle, Market Manager - UK & Ireland presented an engaging theme at HOSPA on Sept 21 around "The Relationship between Revenue Management and Social Media". The presentation focuses on the importance of social media towards building trust, engagement, credibility in order to increase brand visibility.

1. The relationship between
Social Media
and
Revenue Management
EDINBURGH
Presenter
David Guilfoyle
UK & Ireland Market Manager
21st September 2012

2. Revenue is dollars $$$
• it can easily measured
• the bottom line is never out of sight
• always under scrutiny
• accountability
Social Media is followers
• too much data
• multiple sources
• hard to measure conversions
• followers don’t always convert
ROI can be slow and difficult to track

3. Which ad sources do you trust most?
Source Nielsen

4. Social media sites on which companies
worldwide maintain a brand presence.
Source Econsultancy and Adobe, sep 5 2012

5. Source Econsultancy and Adobe, sep 5 2012

6. How far can you track your social
media traffic? Conversions anyone??
Source Econsultancy and Adobe, sep 5 2012

7. The goal of social media
• Build trust, relationships and credibility
• Engage followers and their friends
• To enable your customers re-enforce your message
• Broaden your relationship horizon
• Increase brand visibility

8. The ultimate goal of social media?
• to remind the customer why you are worth the
extra £20 versus your competitor
And persuade them to purchase
with you directly online or offline

9. With the right tools
It’s not all about the Hard Sell
social media
can give you
the power
Whilst engaging your To keep your finger
customers and on the pulse
building your brand….

10. …And efficiently managing all that
DATA DATA DATA that keeps coming
your way…..

11. Oh, and don’t forget your competitors
DATA too

12. Here are my 4 tips for effective
management of social media
TIP 1
People are talking about your brand whether you like it or not
• join the conversation
With an online reputation manager, it’ll save you time and
help you understand your place in the market
With BrandGain’s 2 for 1 offer, there’s
never been a better time to join the
conversation

13. TIP 2
Social media can be used offline
• Track all offers including offline
offers with a code
Ask your customers
where they heard about
your offer!

14. TIP 3
Keep your friends close and your competitors closer
• Monitor what people are saying about
your competitors
Online reputation managers should include competitors data
and comparisons

15. TIP 4
It’s a Team Effort, Social media management is a group effort
• Assign different team members to monitor
and respond to reviews by keyword alerts
and quality
BrandGain gives you the
power to segment
responsibility with categories
and keywords

16. Thank you
For more on,
hotel reputation management online,
contact me at
David.Guilfoyle@RateGain.com