Driving Revenue through CO

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RaquelHirsch

Economia e finanças Negócios

Driving Incremental Revenues through Online Content Targeting, Testing & Optimization

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Hirsch Strategies: Some of the Company We Keep…

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Impact of rising media costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So, success metrics shifting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#1: Relevance, relevance, relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting: Segment By Source Unique content based upon how visitors reached your site.

Content Targeting : By Email Campaign Interior Page Home Page

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#2: Test, test, test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Landing Page Optimization A/B Test : Intuit ,[object Object],A B C

Results: Both pages beat the Control, but… Landing Page B 137% lift Both B & C jumped significantly C Landing Page C 187% lift

Landing Page Optimization MULTIVARIATE testing: Recipe H

Want more information? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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