1. Product Development
by Raphael Costa (@raphacosta)
The Founder Institute
5 Nov ’13

2. Product Development
What should I build?
!
How should I build?
!
When should I release?
!

3. Product Development
"You've got to be very
careful if you don't know
where you are going
because you might not get
there." !
!
Yogi Berra

4. What Should I build?
What should I concentrate on?
!
Prototyping
!
When should I release?
!

5. What Should I build?

6. How Should I build?
SDLC
Team
Empire State
Managing Flow
Entrances, Cranes, Trucks, toilets and restaurants on each floor, materials distributed, firm
and speedy decision making
Managing Waste

7. “Feedback is the breakfast of champions!”

8. When Should I release?
“Release soon, release often.”
“Build a little, sell a little
and learn a little.”

9. What Should I build?
Release soon, release often…

10. Thanks!
QA
Product Development
!
http://za.linkedin.com/in/raphacosta
@raphacosta
https://www.facebook.com/raphael.costa

11. Background